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Abbott

Makes heart devices, glucose sensors and lab tests

Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeMaidenhead, UKNo salary listed

About the Job

Requirements

  • Significant marketing experience within Nutrition, Healthcare, Pharmaceuticals, Medical Devices, or a related healthcare sector.
  • A proven track record of delivering commercial growth and successful brand strategies.
  • Strong commercial and financial acumen, including experience managing budgets, forecasts, and business performance.
  • Demonstrated success engaging healthcare professionals and building influential stakeholder networks.
  • Experience leading digital, media, customer relationship management, and omnichannel marketing programmes.
  • Strong leadership, influencing, and stakeholder management skills.

Responsibilities

  • Develop and execute brand and category strategies that drive sales growth, market share, and profitability.
  • Identify evolving market trends, customer insights, competitive opportunities, and healthcare system priorities.
  • Lead annual brand planning and strategic business planning activities.
  • Manage the portfolio lifecycle, including innovation, pipeline development, and evidence-based growth opportunities.
  • Own brand performance and deliver against revenue and profitability targets.
  • Lead forecasting, annual planning, and long-range business planning processes.
  • Build compelling business cases supported by financial analysis and market insights.
  • Optimise marketing investment to maximise return and business impact.
  • Develop and implement healthcare professional engagement strategies.
  • Build strong relationships with clinicians, healthcare leaders, and key opinion leaders.
  • Lead key opinion leader identification, segmentation, and engagement programmes.
  • Partner with Medical Affairs to support scientific education and evidence-based advocacy.
  • Deliver integrated omnichannel customer engagement strategies.
  • Lead digital transformation initiatives across customer relationship management, media, content, and customer experience.
  • Use data, analytics, and customer insights to improve campaign performance and decision-making.
  • Collaborate with Sales, Medical Affairs, Regulatory Affairs, Market Access, Supply Chain, Commercial Excellence, and Finance teams.
  • Influence senior stakeholders with clear strategic recommendations and data-driven insights.
  • Drive alignment, accountability, and execution across the business.
  • Develop and coach high-performing team members.
  • Foster a culture of innovation, collaboration, and continuous improvement.
  • Support talent development and succession planning initiatives.

About the Company

Abbott

Makes heart devices, glucose sensors and lab tests

Abbott makes medical devices, diagnostic tests, nutrition products and branded generic drugs for hospitals, laboratories, pharmacies and patients. Its best-known product is the FreeStyle Libre, a coin-sized sensor worn on the upper arm that tracks blood sugar around the clock without routine finger pricks. Its other lines run from heart valves, pacemakers and brain stimulators to lab analyzers, rapid tests and mail-in colon cancer screening kits, and Abbott earns money by selling these products to health systems, labs, retailers and consumers. The company was founded in 1888 by Chicago physician Wallace Abbott and is based in Abbott Park, Illinois.

Company size
10,001+
Company stage
IPO
Headquarters
Abbott Park, IL
Founded
1888

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