Full-Time
Growth Marketing Manager
Confirmed live in the last 24 hours
Aucto
11-50 employees
Online marketplace for industrial equipment auctions
Junior, Mid
Canada + 2 more
More locations: Remote in USA | Remote
- 3-5 years of experience building out successful B2B marketing programs, ideally for enterprise SaaS or marketplace businesses
- Experience creating and managing lead generation campaigns for varying customer types (enterprise, SME) in a direct sales environment using online and offline marketing channels
- A passion for using data to make recommendations, understand the effectiveness of campaigns, and identify new opportunities
- Strong organizational skills, an ability to multitask, and top class attention to detail
- Strong written and verbal communication skills and a passion for delivering outstanding customer experiences
- Self-starter attitude and the willingness to "roll up your sleeves"
- Passion for environmental causes and for building a business from the ground up!
- Create clear and compelling marketing and lead generation programs to attract both enterprise and SME customers. These programs will use offline mediums (trade shows, outbound email campaigns) as well as online channels (social, website and paid media)
- Own our brand! Build awareness by educating prospects and existing customers on Aucto products and services. Develop beautiful and effective materials including brochures, videos, digital and offline ads, pitch decks, articles and outbound communications
- Manage Aucto’s seller marketing budget to ensure funds are optimized around our most successful channels
- Work cross functionally and build strong relationships with Product, Sales, Operations, Buyer Marketing, and external vendors
- Build and shape the way we effectively engage with and grow our prospects and customers by leveraging and optimizing our CRM to deliver a best in class customer experience
- Meaningfully influence our business: leverage your customer interactions to generate and share insights that help us grow our business!
- Experience or strong interest in working cross-functionally with Product and Engineering, Sales, and our leadership to influence company wide initiatives
- Experience with design and editing tools are a plus!
- Experience with using a CRM platform (Hubspot, Salesforce or similar) and other tech enabled marketing tools
Aucto is an online marketplace that focuses on the auction and tendering of used and surplus industrial equipment, machinery, and tools. The platform connects sellers with surplus industrial assets to buyers looking for affordable solutions. Sellers can list their equipment for auction or submit tenders, allowing buyers to bid or make offers. Aucto generates revenue through listing fees, transaction fees from sales, and premium services for better visibility of listings. This marketplace caters to businesses that prefer cost-effective options for industrial equipment, providing a trusted space to find a variety of machinery, from small tools to large machines. Aucto's goal is to facilitate efficient and transparent transactions, benefiting both sellers and buyers in the industrial sector.
Company Stage
Seed
Total Funding
$7.2M
Headquarters
San Francisco, California
Founded
2020
6 month growth
↓ -4%1 year growth
↑ 22%2 year growth
↑ 22%
Simplify's Take
What believers are saying
- Aucto's efficient business model ensures a steady revenue stream through listing and transaction fees, promoting financial stability.
- The addition of experienced professionals like Fiona as Director of Marketing can drive brand development and lead generation, boosting market presence.
- The platform's focus on cost-effective solutions for industrial equipment can attract a loyal customer base seeking affordable, high-quality machinery.
What critics are saying
- The niche focus on industrial equipment may limit market size and growth potential compared to more diversified marketplaces.
- Dependence on the industrial sector's economic health could make Aucto vulnerable to market downturns and reduced spending on capital equipment.
What makes Aucto unique
- Aucto specializes in the niche market of used and surplus industrial equipment, unlike broader marketplaces that cater to a wide range of products.
- The platform's unique combination of online auctions and tenders provides flexible purchasing options for buyers, setting it apart from traditional sales channels.
- Aucto's recently launched Pricing Engine tool enhances transparency and trust by helping sellers accurately price their metalworking machinery.
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Benefits
Competitive Cash and equity
Flexible PTO
Full suite of benefits
Remote friendly