Full-Time
Aucto
11-50 employees
Online marketplace for industrial equipment auctions
No salary listed
Junior, Mid
Canada + 2 more
More locations: Remote in USA | Remote
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- 3-5 years of experience building out successful B2B marketing programs, ideally for enterprise SaaS or marketplace businesses
- Experience creating and managing lead generation campaigns for varying customer types (enterprise, SME) in a direct sales environment using online and offline marketing channels
- A passion for using data to make recommendations, understand the effectiveness of campaigns, and identify new opportunities
- Strong organizational skills, an ability to multitask, and top class attention to detail
- Strong written and verbal communication skills and a passion for delivering outstanding customer experiences
- Self-starter attitude and the willingness to "roll up your sleeves"
- Passion for environmental causes and for building a business from the ground up!
- Create clear and compelling marketing and lead generation programs to attract both enterprise and SME customers. These programs will use offline mediums (trade shows, outbound email campaigns) as well as online channels (social, website and paid media)
- Own our brand! Build awareness by educating prospects and existing customers on Aucto products and services. Develop beautiful and effective materials including brochures, videos, digital and offline ads, pitch decks, articles and outbound communications
- Manage Aucto’s seller marketing budget to ensure funds are optimized around our most successful channels
- Work cross functionally and build strong relationships with Product, Sales, Operations, Buyer Marketing, and external vendors
- Build and shape the way we effectively engage with and grow our prospects and customers by leveraging and optimizing our CRM to deliver a best in class customer experience
- Meaningfully influence our business: leverage your customer interactions to generate and share insights that help us grow our business!
- Experience or strong interest in working cross-functionally with Product and Engineering, Sales, and our leadership to influence company wide initiatives
- Experience with design and editing tools are a plus!
- Experience with using a CRM platform (Hubspot, Salesforce or similar) and other tech enabled marketing tools
Aucto is an online marketplace that focuses on the auction and tendering of used and surplus industrial equipment, machinery, and tools. The platform connects sellers with surplus industrial assets to buyers looking for affordable solutions. Sellers can list their equipment for auction or submit tenders, allowing buyers to bid or make offers on items. Aucto generates revenue through listing fees, transaction fees from sales, and premium services for better visibility of listings. This marketplace caters to businesses that prefer cost-effective options for industrial equipment, providing a trusted space to find a variety of machinery, from small tools to larger machines. Aucto's goal is to facilitate efficient and transparent transactions, creating a beneficial environment for both sellers and buyers.
Company Size
11-50
Company Stage
Seed
Total Funding
$7.4M
Headquarters
San Francisco, California
Founded
2020
Simplify's Take
What believers are saying
- Growing demand for sustainable practices boosts Aucto's surplus asset sales.
- Industry 4.0 upgrades increase surplus machinery available for Aucto's marketplace.
- Global online auction market growth supports Aucto's business model.
What critics are saying
- Increased competition from platforms like EquipNet could erode Aucto's market share.
- Rapid AI advancements may outpace Aucto's current platform capabilities.
- Economic downturns could reduce demand for surplus industrial equipment.
What makes Aucto unique
- Aucto specializes in surplus industrial assets, a niche yet vital market segment.
- The platform offers both auctions and tenders, providing flexible selling options.
- Aucto's Pricing Engine tool helps sellers evaluate the worth of their machinery.
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Benefits
Competitive Cash and equity
Flexible PTO
Full suite of benefits
Remote friendly
Growth & Insights and Company News
6 month growth
↓ -9%1 year growth
↑ 11%2 year growth
↓ -4%In fact, selling metalworking machinery on Aucto is so popular, Aucto recently launched a Pricing Engine online tool to help organizations calculate how much their metalworking machinery could be worth.
This week, Aucto is introducing Andrew, its newest addition to its sales team.
This week, Aucto is introducing Bill, its newest addition to its sales team.
This week, Aucto is introducing Fuaad, its newest addition to its sales team.
Fiona joins Aucto as its Director of Marketing and has over 15 years of experience in B2B brand development, lead generation, and digital marketing.