Marketing Operations Manager

Job Description

We’re looking for a Marketing Operations Manager to lead the strategy, design, and execution of personalized digital journeys across HubSpot & Salesforce, and to help drive our CRM migration from HubSpot to Marketo in 2027. 

In this role, you will be a key player in creating, managing, and optimizing the user journey while executing campaigns that improve engagement across channels. You will also make sure every marketing lead is followed up on to it’s fullest extent. 

You’ll have the chance to sharpen your skills, expand your expertise, and directly impact the growth and success of our organization. 

What you’ll be doing 

• Own end-to-end marketing automation initiatives: from ideation and segmentation to execution, analysis, and optimization. 

• Own lead follow-up: make sure every marketing lead is routed, followed up on, and tracked through to outcome, with no leads falling through the cracks. 

• Coordinate with regional sales managers to ensure full lead coverage, resolve routing gaps, and keep follow-up SLAs on track. 

• Lead and support the migration from HubSpot to Marketo, including data mapping, workflow rebuilds, integration setup, testing, and documentation. 

• Design and execute complex user journeys across HubSpot, Marketo, Salesforce, and connected systems, with a deep understanding of data structures and flows. 

• Build and manage emails, landing pages, forms, and nurture programs within the marketing automation platforms. 

• Manage lead scoring, routing, lifecycle stages, and the Marketing-to-Sales handoff, in close partnership with Sales Ops. 

• Track, analyze, and report on marketing performance and lead follow-up rates across platforms using dashboards and data analysis tools. 

• Apply data-driven optimization: run structured A/B tests, monitor trends and behaviors, and optimize KPIs across segments and regions to improve engagement and retention. 

• Identify and implement AI-driven improvements to replace or augment manual marketing ops workflows, including documentation and performance measurement. 

• Collaborate with global stakeholders (marketing, sales, data, and engineering) to translate business goals into scalable MarTech solutions. 

• Support marketing operations as needed, including ad hoc tasks and conference preparation. 

Qualifications

• 3-5 years of hands-on marketing operations experience in a B2B SaaS company. 

• Proven, hands-on experience with HubSpot Ops, Marketo Ops, and Salesforce Ops. All three are a must. 

• Fluent English (written and spoken), with excellent communication skills for working with global teams. 

• Experience managing lead flow and working directly with sales teams to ensure leads are followed up on. 

• Strong understanding of lead nurturing, segmentation, data integration, digital marketing workflows, and campaign execution. 

• Strong Excel and marketing analytics skills, and experience with campaign performance reporting and visualization tools. 

• Experience with additional digital tools (Google Tag Manager, Google Analytics, webinar platforms, etc.). 

• Detail-oriented, proactive, analytical, and a strong problem solver. 

• This is a highly hands-on technical role. Curiosity and eagerness to learn are essential. 

• Ability to work independently, manage multiple priorities, and collaborate across global teams. 

Advantage 

• Experience leading or supporting a CRM or marketing automation migration. 

• HubSpot, Marketo or Salesforce certifications. 

• Bachelor’s degree in Marketing, Business, or a related field. 

• Additional languages. 

Additional Information

Why join us

• Impact at scale. A technique you capture once runs across thousands of customer environments
• A new category. Agentic exposure validation is being defined right now, and you help define it
• A strong research bench. You work next to threat intelligence, vulnerability research, and data science researchers at one of the largest cyber security companies in the world