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Publicis Groupe

Runs advertising and digital transformation services

Associate Director - Precision

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBoston, MA, USA$96k - $144.4k /yr

About the Job

Requirements

  • Six to nine years of deep experience in display and video media buying.
  • In-depth understanding of media planning and programmatic buying, with practical experience using Google Marketing Platform, The Trade Desk, or similar buying platforms.
  • At least three years of people-management experience overseeing three or more reports in an account management or client services team.
  • Strong fluency with the digital media ecosystem and a clear understanding of media planning and buying.
  • Extensive experience in a client service position or role.
  • Ability to organize and manage own work and that of junior staff on the team.
  • Strong analytical thinking and mathematical skills.
  • Strong communication and writing skills.
  • Solid presentation skills and experience presenting to key stakeholders or senior leadership.
  • Willingness to travel as needed.
  • A four-year college degree.

Responsibilities

  • Oversee the team and its campaign management activities, ensuring best practices are followed and campaigns are set up, managed, and operated according to strategic plans.
  • Assist with final quality assurance of campaigns before launch.
  • Identify opportunities for process improvement and implement improved processes with the team.
  • Represent the precision capability to other capability leaders and explain complex precision concepts clearly to internal and client leadership.
  • Represent the team to leadership by communicating its needs and ensuring they are met.
  • Help guide the overall media strategy and ensure alignment with client marketing strategy.
  • Deliver against and exceed client key performance indicators.
  • Direct and manage the daily workflow of client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps.
  • Work with media strategy teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions.
  • Review client deliverables for quality and ensure recommendations and work products are sound and viable.
  • Own the development and review of strategic proposals, coordinate inputs across teams, and pressure-test proposals from a client perspective when needed.
  • Own campaign execution for assigned client accounts.
  • Develop and maintain quality-control procedures for campaign implementations.
  • Communicate the agency’s value proposition, technology, and processes in support of the growth of current and prospective agency accounts.
  • Monitor and report on campaign performance.
  • Participate in forecasting exercises for senior management.
  • Adopt established account-management standards and program-management best practices.
  • Support training, mentoring, and development of team members.
  • Participate in sessions to share and learn strategies for optimizing and enhancing campaign performance.
  • Help develop and document best practices for improving communication and collaboration within the team and group.

Desired Qualifications

  • Familiarity with prompt-based interaction and commonly used generative artificial intelligence tools such as ChatGPT, Google Gemini, DALL·E, or Midjourney, especially for ideation, research, or content generation.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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