Senior Digital Media Manager - Global Media

Description

Amazon Leo is building a satellite internet service that spans globally across 128 countries and Marketing's job is to make sure it becomes a brand people know, trust, and recommend. In this role, you will own Amazon DSP (ADSP) planning and activation, building the upper-funnel brand engine.

You'll work hand in hand with the performance marketing team, who focus on converting the demand you help create. If you like owning a channel end to end and seeing your decisions show up in real results, this is a role where you'll have real control and real impact.

Key job responsibilities
Own audience strategy, channel planning, and journey management to bring people into the Leo brand.

Plan, budget, and optimize across channels including Connected TV, Online Video, Audio, and Display.

Partner closely with the performance marketing, creative, and agency teams to ensure campaigns are delivered to task at a high bar.

Partner with analytics on test & learn agenda and surface key insights from campaign performance.

*** Export Control Requirement ***
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

A day in the life
You'll set strategy and also get hands-on in the platform, shaping audiences, pacing budgets, and tuning live campaigns. You'll dig into performance with analytics, line up plans with the regional media leads, and stay in sync with the performance marketing team on handoffs. You'll partner with creative on the ads themselves and with ad tech and engineering on the tools that make targeting easier, and you'll work alongside agency partners who help with execution.

About the team
We're a global media team with a simple goal: make Amazon Leo a brand people choose and recommend. We move fast, set a high bar, and give people room to own their work and make real decisions. You'll join a small group of media leads covering different parts of the world, all focused on reaching customers and building something new together.

Basic Qualifications

- 7+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience in audience segmentation and targeting
- Experience using data and metrics to measure impact and determine improvements
- Experience in A/B testing
- Experience using Microsoft Excel to manipulate and analyze data

Preferred Qualifications

- Experience in B2B, digital advertising, and ad-tech products/services
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience presenting metrics and progress to goal to senior leadership

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.