Growth Content Strategy Expert
TikTok
Growth Content Strategy Expert
TikTok
Short-form video platform with ads
Team Introduction: The User Growth team (UG) at TikTok plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products such as TikTok, Lemon8, CapCut, etc. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok products. The creative team at UG is looking for a talented and self-directed senior professional to generate, manage, and evolve the creative initiatives for our suite of industry-leading products. 1. User & Content Insights: Deeply analyze consumption trends, preferences, and potential needs of users in core global markets. Deconstruct the engaging elements of different content types to build a systematic content understanding and evaluation framework. 2. Build Evaluation Systems: Utilize both qualitative and quantitative analysis methods to establish evaluation standards and data metric systems capable of measuring content quality, diversity, and long-term value, ensuring continuous iteration and optimization. 3. Drive Strategy Implementation: Based on profound insights, tailor differentiated content strategies for key markets. You will collaborate closely with product and algorithm teams to translate strategies into specific product features or algorithm model optimizations, and validate their effectiveness.
Minimum Qualifications: 1. Profound Content Industry Experience: Deep understanding of and passion for the content industry, with extensive experience in content platforms, media, or related fields (e.g., content analysis, strategy, product management). 2. Exceptional Abstraction & Insight Capabilities: Strong logical thinking and inductive skills, capable of extracting core patterns from massive and complex information, constructing clear analytical frameworks, and formulating unique insights. 3. Cognition of Algorithmic Systems: Understand the fundamental principles and operational logic of recommendation systems. Highly capable of communicating and collaborating effectively with algorithm engineers, clearly articulating business requirements, and understanding technical solutions. 4. Intense Curiosity & User Empathy: Deeply curious about exploring user behavior across diverse cultural backgrounds. Consistently user-centric in problem-solving and dedicated to creating superior experiences, driven by strong self-motivation and a desire for meaningful achievement. Preferred Qualification: 1. Passionate about the short video industry (e.g.,weekly deep dives into emerging content trends）
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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