Senior Director Product Drive & Land Traffic

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

What’s the role?

The Growth Group helps people discover the joy of Etsy and creates lasting shopping experiences. We focus on human-centered growth that supports buyers and sellers across channels and platforms.

As Senior Director of Product, Drive & Land Traffic, you’ll help shape how people find Etsy, engage with the marketplace, and return over time. You’ll guide the roadmap for offsite surfaces, landing experiences, and lifecycle engagement, making every interaction feel relevant and inspiring.

You’ll collaborate closely with Product Managers, Engineering, Design, Marketing, Machine Learning, Data Science, Research, and Finance to deliver meaningful, scalable solutions.

This is a full-time position reporting to the Vice President, Product Growth. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

For this role, we are considering candidates based in the United States. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. For candidates within commutable distance, Etsy requires in-office attendance once or twice per week depending on your proximity to the office. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more details about our  work modes and workplace safety policieshere.

What’s this team like at Etsy?

• Plan product strategy across the growth funnel, including acquisition, engagement, and reactivation

• Design personalized experiences powered by machine learning

• Develop marketing systems, including feeds, indexing, audience signals, and campaign automation

• Enable creators and influencers to drive traffic and discovery

• Build landing and entry experiences that guide buyers to engaging onsite journeys

• Help sellers promote shops and listings through Etsy’s marketing channels

• Create content systems that combine human curation and algorithmic recommendations

• This team helps people discover Etsy, engage more often, and form meaningful connections with the marketplace.

What does the day-to-day look like?

• Set and share a clear vision for growth, engagement, and marketing innovation

• Translate strategy into priorities and measurable outcomes for your team

• Shape and adjust the product roadmap, balancing short-term results with long-term growth

• Partner with Marketing to improve channel performance and user experiences

• Apply machine learning, personalization, and testing to deliver relevant experiences

• Collaborate with Engineering, Design, Data Science, Analytics, and Research to build scalable solutions

• Establish routines that encourage learning, experimentation, and accountability

• Coach and mentor Product Managers, supporting their growth and leadership development

• Represent your portfolio in executive discussions and planning meetings

• Support Etsy’s mission, ensuring growth strategies benefit buyers, sellers, and the marketplace

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Leadership at Etsy

As a Senior Director, you’ll shape both what we build and how we work. We’re looking for leaders who:

• Set strategy and contribute to company-wide priorities

• Build inclusive, high-performing teams and support future product leaders

• Raise standards for product quality, testing, and customer understanding

• Provide clarity in uncertain situations and guide teams with care

• Balance bold innovation with responsible marketplace stewardship

Qualities that will help you thrive in this role are:

You’ll thrive in this role if you have experience with many of the following:

• 12+ years in product management, including leading teams of Product Managers

• Managing large-scale growth portfolios in fast-paced marketplaces or consumer tech

• Experience with marketing, engagement, landing page optimization, and conversion

• Using data, testing, and machine learning to create measurable impact

• Comfort working across teams and aligning stakeholders across Product, Marketing, Finance, and Engineering

• Ability to switch between strategic and operational thinking

• Clear, motivating communication that inspires teams

• Managing revenue impact and navigating trade-offs thoughtfully

• A genuine connection to Etsy’s mission, with enthusiasm for people-centered commerce

Additional Information
 

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.