Remote in UK+54 moreMore locations: Remote in Cyprus | Remote in Finland | Remote in Poland | Remote in Portugal | Remote in Russia | Remote in Czechia | Remote in Slovenia | Remote in Germany | Remote in Georgia | Remote in Belgium | Remote in North Macedonia | Remote in Norway | Remote in Slovakia | Remote in Belarus | Remote in Turkey | Remote in Iceland | Remote in Monaco | Remote in Guernsey | Remote in South Africa | Remote in Jersey | Remote in Ireland | Remote in Ukraine | Remote in Greece | Remote in Faroe Islands | Remote in Andorra | Remote in Netherlands | Remote in Svalbard and Jan Mayen | Remote in Liechtenstein | Remote in Hungary | Remote in San Marino | Remote in Holy See (Vatican City State) | Remote in Bulgaria | Remote in Denmark | Remote in Malta | Remote in Albania | Remote in Serbia | Remote in Moldova | Remote in Isle of Man | Remote in Spain | Remote in Luxembourg | Remote in Sweden | Remote in Switzerland | Remote in Åland Islands | Remote in Gibraltar | Remote in Croatia | Remote in Montenegro | Remote in Romania | Remote in Latvia | Remote in Bosnia and Herzegovina | Remote in Austria | Remote in Italy | Remote in Lithuania | Remote in Estonia | Remote in France
RemoteFully remote. Full-time candidates must overlap at least 5 hours with typical EET working hours; this does not apply to part-time roles.
Creative ProductionVideo Production & Editing
About the job
Requirements
Experience creating direct-response video advertisements for e-commerce, including responsibility for both concept and production.
Ability to turn customer motivations, frustrations, or objections into persuasive angles and clear English copy.
Confident video editing skills, including use of visuals, pacing, sound, and text to engage viewers.
Practical experience using AI image, video, or voice tools in real projects, and ability to assess and improve weak output.
Understanding of how watch time, click-through rate, conversion rate, and cost per acquisition inform creative decisions, and ability to turn feedback into testable creative.
Ability to make independent decisions, attend to details, and move work forward from a product and goal.
Full-time candidates must be available for at least five hours during typical Eastern European Time working hours; this does not apply to part-time roles.
Responsibilities
Research products and customers by reading reviews, exploring objections, and studying existing creative to find promising angles.
Develop original paid social ad concepts, especially for Meta, choosing a clear selling idea and suitable format for the audience.
Write hooks, scripts, on-screen copy, and calls to action in English.
Produce complete advertisements using product footage, creator content, and AI-generated assets; own the edit, voiceover, captions, sound, and pacing.
Use AI throughout the workflow where it improves the result, ensuring product accuracy and believable visuals and voice.
Create alternative openings and concept variations to test messages, motivations, and storytelling approaches.
Review results with media buyers and use findings to improve existing ads and develop new concepts.
Review work before submission, apply feedback thoughtfully, and communicate progress and deadlines clearly.
Desired Qualifications
Subscription experience creating advertisements.
Please be informed that Foxelli Group hires exclusively in-house and doesn't work with any external recruitment agencies. Any company or individual claiming to recruit on behalf of Foxelli Group is not affiliated with us.
Foxelli brings together curious people who enjoy building brands, exploring AI and making ideas happen. Our D2C brands reach millions of customers and generate more than $20M a year. Behind them is a team that cares about the products we make and enjoys figuring things out together.
We like people who ask questions, try things and take responsibility for what happens next. If that sounds like how you work, keep reading.
WHY JOIN FOXELLI
You’ll create for our own e-commerce brands. Your ideas can go from a rough concept to a live ad, with real customer response to help you improve the next one. We make room for experimentation and expect you to bring ideas to the table. AI is part of how we work, and we’re interested in how you use it to make better creative, learn faster and simplify production.
THE ROLE
We’re looking for a Performance Ad Creator who can take a product, understand why someone would want it and turn that insight into a video ad that sells. You’ll own the idea as well as the execution: find the angle, write the hook and script, choose how to tell the story and produce the finished ad. You’ll work with our creative lead and media buyers to learn from results and decide what to create next.
If you enjoy:
Looking through customer reviews and spotting a reason to buy that others have missed.
Figuring out why an opening makes you stop scrolling, then creating your own.
Writing copy that sounds like a real person and gives the viewer a clear reason to care.
Experimenting with footage, AI and different ways to tell a product story.
Seeing how your ads perform and coming back with a better idea.
We’d love to work with someone who brings that curiosity all the way through to a finished ad.
WHAT YOU WILL BE DOING
Customer research and creative concepts
Get to know our products and customers. Read reviews, explore objections and study existing creative to find promising angles.
Develop original ad concepts for paid social, especially Meta. Choose a clear selling idea and a format that suits the audience.
Copywriting and production
Write hooks, scripts, on-screen copy and calls to action in English.
Produce complete ads using product footage, creator content and AI-generated assets. Own the edit, voiceover, captions, sound and pacing.
Use AI throughout your workflow where it improves the result. Check that the product stays accurate and the visuals and voice feel believable.
Testing and improvement
Create different openings and concept variations to test new messages, motivations and storytelling approaches.
Review results with media buyers and use what you learn to improve existing ads and develop new concepts.
Review your own work before submitting it, apply feedback thoughtfully and communicate clearly about progress and deadlines.
WHAT YOU BRING
Experience creating ads. You’ve made direct-response video ads for e-commerce, with responsibility for both the concept and production. Subscription experience is a plus.
Customer understanding. You can turn a motivation, frustration or objection into a persuasive angle and clear English copy.
Strong production skills. You’re confident editing video and know how to use visuals, pacing, sound and text to keep a viewer engaged.
Practical AI skills. You use AI image, video or voice tools in real projects, can spot weak output and know how to improve it.
Performance thinking. You understand how watch time, CTR, conversion rate and CPA inform creative decisions, and can turn feedback into something worth testing.
Ownership and curiosity. You make decisions independently, care about the details and keep learning. You can take a product and a goal and move the work forward.
FIXED SERVICE FEE Up to 2500 euros per month after taxes (depending on yourskills, competencies, and experience we'd be happy to negotiate).
PERKS & BENEFITS
Full flexibility with your schedule in a fully remote setting, while Apploye ensures transparency and fairness.
Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.
A budget for your home office setup so you’re comfortable working how you like and where you like.
Strong company culture and a network of unique individuals that celebrate you.
ELIGIBILITY & LOCATION REQUIREMENTS
❕This role is 100% remote.
Our tribe works primarily in the Eastern European Time Zone (EET — UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.
For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours — it keeps collaboration smooth and communication easy. (This doesn’t apply to part-time roles.)
Currently, we are hiring in Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.