inDrive

Global ride-hailing platform with fare negotiation

Director of Regional Marketing - LATAM

Marketing Generalist & ManagementUpdated on Nov 13

Full-timeMexico City, CDMX, MexicoNo salary listedHybrid

About the Job

Requirements

At least 8 years of experience in digital consumer marketing, including 4–5 years in senior leadership roles.
A proven track record of building and scaling marketing teams, ideally in multicultural and matrix environments.
Strong experience with mobile-first products, preferably in ride-hailing, marketplaces, or high-growth technology companies.
Demonstrated success developing and executing large-scale marketing strategies with clear business impact.
Strong leadership and stakeholder management skills, with the ability to influence senior executives.
Hands-on experience managing large marketing budgets with a focus on return on investment and efficiency.
A data-driven approach and the ability to turn insights into actionable strategies.
Fluency in English and Spanish.

Responsibilities

Own and drive the end-to-end marketing strategy across the region, focusing on passenger acquisition, retention, and brand growth.
Translate business goals into integrated, full-funnel marketing plans that combine performance, brand, offline channels, and partnerships.
Drive customer-centric growth by understanding user behavior, needs, and regional nuances across markets.
Lead the development of strong local brand positioning, ensuring consistency while allowing for cultural relevance.
Lead efficient allocation and optimization of marketing investments to ensure measurable impact on key business metrics.
Build, lead, and inspire a high-performing, matrix-structured team across multiple markets.
Collaborate closely with cross-functional leaders in Product, Operations, Analytics, PR, and other functions to deliver scalable and impactful initiatives.
Continuously improve marketing effectiveness by leveraging experimentation, insights, and innovation.
Mentor and develop senior marketing leaders, fostering a strong leadership bench across the region.

We are looking for a highly driven Senior Head of Marketing to lead our growth and brand strategy across Mexico, Brazil, Chile and Central America. This role is critical in shaping how inDrive scales, connects with users, and strengthens its position as a fair and people-first mobility platform.

Own and drive the end-to-end marketing strategy across the Region, focusing on Passenger Acquisition, Retention, and Brand Growth
Translate business goals into integrated, full-funnel marketing plans, combining performance, brand, offline channels, and partnerships
Drive customer-centric growth, deeply understanding user behavior, needs, and regional nuances across markets
Lead the development of strong local brand positioning, ensuring consistency while allowing for cultural relevance
Lead efficient allocation and optimization of marketing investments, ensuring measurable impact on key business metrics
Build, lead, and inspire a high-performing, matrix-structured team across multiple markets
Collaborate closely with cross-functional leaders (Product, Operations, Analytics, PR, etc.) to deliver scalable and impactful initiatives
Continuously improve marketing effectiveness, leveraging experimentation, insights, and innovation
Mentor and develop senior marketing leaders, fostering a strong leadership bench across the region

8+ years in digital consumer marketing, including 4–5 years in senior leadership roles
Proven track record of building and scaling marketing teams, ideally in multicultural and matrix environments
Strong experience with mobile-first products, preferably in ride-hailing, marketplaces, or high-growth tech companies
Demonstrated success in developing and executing large-scale marketing strategies with clear business impact
Strong leadership and stakeholder management skills, with the ability to influence senior executives
Hands-on experience managing large marketing budgets with a focus on ROI and efficiency
Highly data-driven, with the ability to turn insights into actionable strategies
Fluency in English and Spanish

About the Company

inDrive

Global ride-hailing platform with fare negotiation

inDrive operates a global mobility and urban services platform that connects passengers with independent drivers through a fare-negotiation system. Riders propose a trip price, and nearby drivers can accept, decline, or counteroffer, creating a peer-to-peer ride-hailing model. The service has expanded to intercity rides, delivery and cargo, groceries, advertising, and driver-focused fintech within its app. Unlike typical ride-hailing apps that use fixed fares, inDrive enables price negotiation and direct driver-rider interaction, and it pursues growth through a venture arm that funds ride-hailing-adjacent startups in emerging markets. This broader strategy aims to build a super-app for urban and gig-economy needs, with the goal of offering a wide range of mobility and urban services in 48 countries.

Company size: 10,001+
Company stage: Debt Financing
Total funding: $532M
Headquarters: Mountain View, CA
Founded: 2012

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