A Bachelor's degree or higher in Marketing or a related business field.
Excellent writing, proofreading, and communication skills.
Strong attention to detail.
Ability to work independently with minimal supervision and prioritize and manage tasks effectively.
Willingness to learn and use creative problem-solving techniques.
Responsibilities
Execute marketing campaign programs by developing emails, landing pages, nurturing programs, and web forms using the company's marketing automation platform.
Collaborate with a cross-functional team to plan, deliver, and execute customer acquisition and marketing programs.
Build segmentation lists of customers and prospects based on digital marketing behavior, including past email engagement, content downloads, and website visits.
Measure the effectiveness of marketing campaign programs and optimize them to convert leads into customers.
Protect the company's email reputation and minimize list decay and unsubscribes while increasing the productivity of email sends.
Ensure accurate and complete information is captured in the customer relationship management system.
Desired Qualifications
Two to three years of experience with a marketing automation platform such as Marketo, Eloqua, or Pardot, preferably Marketo.
Working knowledge of HTML.
Role Summary/Purpose
The Marketing Manager will be responsible for the development, improvement and execution of all marketing campaigns through Awesome Gym Inc.’s marketing platform.
Duties of Position
Execute marketing campaign programs by developing emails, landing pages, nurturing programs and web forms using Awesome Gym Inc.’s marketing automation platform.
Collaborate with a cross-functional team to plan, deliver, and execute successful customer acquisition and marketing programs.
Build appropriate segmentation lists of customers and prospects based on digital marketing behavior, such as past email engagement, website interaction (content downloads, website visits, etc).
Measure effectiveness of marketing campaign programs and further optimize to convert leads into customers.
Work to protect Awesome Gym Inc.s email reputation and minimize list decay and unsubscribes, while increasing the productivity of our email sends.
Ensure accurate and complete information is captured in our customer relationship management (CRM) system.
Qualifications Required
Bachelor’s degree or higher in Marketing or related business field
2-3 years’ experience with a marketing automation platform like Marketo, Eloqua, or Pardot (Preferably Marketo)
Excellent writing, proofing, and communications skills
Strong attention to detail
Ability to work independently with minimal supervision and prioritize and manage tasks effectively
Demonstrate willingness to learn and utilize creative, problem-solving techniques