Advisor – Campaign Advertising Specialist

RSA - Advisor, Campaign Advertising Specialist

RSA provides trusted identity and access management for 12,000 organizations around the world, managing 25 million enterprise identities and providing secure, convenient access to millions of users. RSA specializes in empowering security-first organizations in financial services, healthcare, energy, technology services, and other industries to thrive in a digital world, delivering complete capabilities for modern authentication, access, lifecycle management, and identity governance. Whether in the cloud or on-premises, RSA connects people with the digital resources they depend on everywhere they live, work, and play.

For decades, RSA has pioneered many of the encryption, authentication, and identity federation technologies that still power the internet. And now RSA is transforming the industry yet again, paving the way for the future of digital identity through the RSA Unified Identity Platform; next-generation hybrid and cloud solutions; the first ever and only multi-functional, passwordless hardware authenticator; and a frictionless, mobile-optimized experience for the modern workforce. If you are self-motivated and looking for a fast-paced challenge doing something that truly matters, come join our winning team!  For more information, go to rsa.com.

The Campaign Advertising Specialist plans, launches, monitors, and optimizes paid digital campaigns that increase awareness, engage priority audiences, and contribute to demand and pipeline objectives. The role combines hands-on media execution with audience development, creative coordination, performance analysis, and continuous testing across paid digital channels.

Principal Responsibilities:

Campaign Planning & Paid Media Execution

• Build and execute paid media plans aligned with campaign objectives, priority audiences, funnel stages & timelines.

• Launch and manage campaigns across LinkedIn Ads, Google Ads, display, retargeting, and account-based advertising platforms.

• Maintain campaign calendars, trafficking requirements, naming conventions, tracking parameters, and quality-control checklists.

• Coordinate with internal teams and external partners to ensure campaigns launch accurately and on schedule.

Audience Development & Targeting

• Create and maintain audience segments using target accounts, industry, persona, seniority, buying stage, engagement, and intent signals.

• Manage audience uploads and synchronization between CRM, ABM, marketing automation, and advertising platforms.

• Apply exclusions, suppression lists, frequency controls, and retargeting logic to improve media efficiency and audience experience.

• Evaluate audience quality and refine targeting based on reach, engagement, conversion, and account-level insights.

Creative, Messaging & Landing-Page Coordination

• Partner with Content, Product Marketing, Brand, and Design teams to develop on-brand advertising assets and campaign messaging.

• Tailor creative and calls-to-action by industry, audience, persona, account tier, buying stage, and campaign objective.

• Prepare clear creative briefs that include format specifications, messaging requirements, deadlines, and approval steps.

Campaign Performance, Optimization & Governance

• Manage campaign budgets, spend, pacing, and performance to ensure efficient investment and achievement of campaign objectives.

• Monitor and optimize audience targeting, placements, bids, creative assets, and campaign delivery to maximize results.

• Design and execute A/B tests to improve campaign effectiveness through data-driven insights and continuous optimization.

• Analyze performance trends, identify risks and opportunities, and recommend adjustments to improve outcomes.

• Maintain accurate campaign documentation and ensure compliance with brand, privacy, data governance, and advertising platform requirements.

Measurement, Reporting & Insights

• Track campaign delivery and performance using agreed channel, website, account-engagement, conversion, and pipeline-influence metrics.

• Create weekly or biweekly performance views and communicate trends, risks, learnings, and recommended actions.

• Work with Marketing Operations to validate conversion tracking, campaign attribution, CRM campaign structure, and dashboard accuracy.

• Distinguish early indicators such as reach and engagement from later outcomes such as qualified opportunities and influenced pipeline.

Qualifications

Required Qualifications

• Bachelor’s degree in marketing, Business, Communications, or equivalent practical experience.

•  5+ years of experience in planning and managing paid media or digital demand-generation campaigns.

• Ability to translate performance data into clear findings and practical recommendations.

• Comfort managing multiple campaigns, deadlines, stakeholders, and approval processes.

• Hands-on experience with LinkedIn Campaign Manager and working knowledge of Google Ads, Bing Ads, display ,“ChatGPT is a plus”

• Experience with Salesforce CRM and marketing automation platforms such as HubSpot, Marketo, Eloqua, or equivalent solutions.

• Experience using website analytics and campaign reporting platforms such as Google Analytics, Adobe Analytics, or equivalent tools.

Preferred Qualifications & Experience/Nice to have qualifications

• Experience in B2B SaaS marketing & long buying cycle.

• Hands-on experience with ABM, intent data, and audience targeting platforms such as 6sense, Demandbase, Terminus, AdRoll, Bombora, or similar solutions.

• Familiarity with AI-powered advertising, personalization, and emerging marketing technologies, with experience or strong interest in leveraging AI capabilities across digital advertising platforms.

RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, and any other category protected by applicable country law.

If you need a reasonable accommodation during the application process, please contact the RSA Talent Acquisition Team at [email protected]. RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time, including prior to the advertised closing date.