Full-Time
Senior UX Designer
Digital Product
Posted on 9/10/2025
BRUNT Workwear
51-200 employees
Direct-to-consumer durable, comfortable workwear boots
No salary listed
Wakefield, MA, USA
In Person
 UI/UX & Design (1) |
|---|
- 5+ years experience in user-centered design across digital platforms (desktop, tablet, mobile).
- Demonstrated understanding of digital systems design, responsive design and web standards and best practices.
- Experience creating and managing digital design systems, web style guides, digital brand books, high fidelity prototypes.
- Experience with Figma and other design platforms.
- Interest in collaborating with cross-disciplinary teams (brand, marketing, development) in a fun, but fast-paced environment.
- Strong visual style and thorough understanding of how typography, layout, color, usability and information architecture affect design and navigation.
- Effective communications skills; have a point of view about your designs.
- Deep knowledge of current digital technologies and interactive capabilities across devices as they relate to usability principles and techniques.
- Organized and detail-oriented; ability to think holistically from an omnichannel perspective.
- Capable of constructive collaboration with engineers, product managers, and stakeholders.
- Ability to self-motivate, effectively prioritize work, and own project deadlines for on-time delivery.
- ***All candidates are required to provide an online portfolio as part of the application process***
- The Senior UX Designer will need to hit the ground running early in the role, to establish our in-house design system and shape the future of BRUNT DTC experiences.
- In this role, you’ll be tasked with creating intuitive user interfaces that meet the needs of the BRUNT customer. You’ll do this by leveraging information derived from customer insights, market research and site data. You will continuously test, innovate and iterate to always ensure a best in class customer-centric user experience for BRUNT’s website.
- This role reports to the Senior Director of Digital Product and manages one direct report.
- The best outcomes will be achieved by collaborating cross functionally with the product management, engineering, marketing and creative teams.
- Design Leadership: Own necessary design systems for the BRUNT DTC site by creating important design assets such as UI elements and digital style guides alongside the BRUNT Brand and Creative Team.
- Design Leadership: Collaborate on the digital strategy for individual projects - ensuring individual projects align with and support the greater digital product strategy and business objectives.
- Design Leadership: Help establish and reinforce consistent interaction design patterns across platforms and touch-points.
- Design Leadership: Own process and execution for UX research including usability testing/benchmarking.
- UX & Digital Design: Design and deliver wireframes, sitemaps, and prototypes optimized for a wide range of devices and interfaces based strongly on research-driven user requirements.
- UX & Digital Design: Identify design problems; conceive new features and strategic solutions.
- UX & Digital Design: Consistently provide a range of viable design solutions; capturing all states, edge-cases, “unhappy paths” and path logic for digital product and engineering teams to action and build.
- UX & Digital Design: Develop innovative design solutions to address usability issues and user needs that balance business goals, revenue targets, and KPIs.
- Cross-Functional Collaboration: Communicate design goals and specifications to the engineering team; improve the hand-off process to maintain a pixel-perfect design standard.
- Cross-Functional Collaboration: Collaborate with marketing and product management on A/B testing and CRO support to help drive the growth of key website KPIs.
- Cross-Functional Collaboration: Advocate for intuitive user-centered experiences and brand-influenced design solutions.
Brunt Workwear offers durable, comfortable workwear and cold-weather gear directly to consumers through bruntworkwear.com. Its lineup includes boots, hats, and other essentials designed for all-day wear with features like triple-layer insoles, shock-absorbent midsoles, and abrasion-resistant materials. The direct-to-consumer model lets Brunt control brand, quality, and customer experience while keeping prices competitive. What sets Brunt apart is its founder’s blue-collar background, providing authentic insight into workers’ needs, and its emphasis on comfort and flexibility. The brand also builds a sense of community by highlighting user-generated content on its site and social channels. The goal is to provide affordable, durable gear that keeps workers comfortable and supported throughout their shifts, while fostering a loyal customer community.
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$52.5M
Headquarters
Boston, Massachusetts
Founded
2020
Simplify's Take
What believers are saying
- Appointed Wendy Yang, scaled HOKA to $1B, to board in 2023.
- Hired Stephen Stanton from ButcherBox as CFO/COO January 2026.
- Launched wholesale in 2024, now 20% revenue in 850 stores.
What critics are saying
- Wholesale exposes BRUNT to Carhartt shelf dominance immediately.
- Wilmington HQ move disrupts operations within 3 months.
- Keen Utility recaptures share via ex-president Heffernan in 6 months.
What makes BRUNT Workwear unique
- Founder Eric Girouard designs products from blue-collar experience.
- Names boots after real workers like Marin for authenticity.
- Builds trades community via user content and Garage events.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Parental Leave
Flexible Work Hours
Company Equity
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↑ 0%2 year growth
↑ 4%2026 Sportsman sxs class sponsor: Race-Driven. Mar 24, 2026 Race-Driven, a leading Polaris dealer and powersports parts distributor, is proud to announce the continuation of its sponsorship of the Sportsman SXS class for the 2026 AMSOIL Championship Off-Road presented by AMSOIL and Brunt Workwear. This renewed partnership highlights Race-Driven's ongoing commitment to grassroots racing and the competitors who are the heart of short-course off-road racing. The Sportsman SXS class remains one of the most accessible and competitive divisions in the series, showcasing a diverse mix of emerging talent and passionate racers. By maintaining its sponsorship, Race-Driven reinforces its mission to support racers at every level while contributing to the sport's growth and sustainability. "Supporting the Sportsman SXS class is important to us because it represents the heart of off-road racing," said Race-Driven owner Brian Heiting. These racers are dedicated, hardworking individuals who compete for the love of the sport. Many of them balance racing with full-time jobs and family commitments, yet they bring incredible passion and determination to every event. That's something Champ Off-Road believe in and want to continue supporting." Heiting emphasized that the Sportsman SXS division is a vital entry point for drivers looking to advance within the AMSOIL Championship Off-Road ladder. "This class is where future champions are built. By investing in Sportsman racers, we're investing in the future of short-course racing. It's rewarding to watch drivers progress through the ranks and know we played a small part in their journey." Race-Driven has long been recognized as a dedicated supporter of off-road racing, with a history deeply rooted in the sport. Over the years, the company has backed numerous drivers and teams across multiple classes, providing not only sponsorship but also high-quality components designed to withstand the extreme demands of racing environments. This longstanding involvement has helped establish Race-Driven as a trusted name among competitors nationwide. Beyond sponsorship at the track, Race-Driven actively interacts with racers throughout the season by providing product support and technical expertise. The company's dedication goes beyond logo placement, aiming to build strong relationships within the racing community and enhance the overall racer experience. "The racers in this series aren't just customers, they're part of our extended family," Heiting added. "We take pride in being present at events, talking with drivers, and understanding what they need to succeed. That connection is what drives us and continues our involvement in the sport." The 2026 AMSOIL Championship Off-Road season looks to be another thrilling year, featuring intense races at some of the top tracks across the country and a talented lineup of drivers, along with dedicated fans. As the green flag drops, Race-Driven is proud to continue supporting the sport it loves, helping to boost performance, growth, and opportunity in short-course off-road racing. About Race-Driven Race-Driven is a full-service Polaris dealership and leading powersports parts distributor serving riders and racers nationwide. Offering new and pre-owned vehicles plus a wide range of OEM and aftermarket parts, the company delivers quality products, fast shipping, and competitive pricing, backed by strong roots in off-road racing.
Boot manufacturer relocates to Wilmington. A two-building portfolio owned by Camber Development is 100 percent occupied following a work apparel manufacturer's relocation and expansion to Wilmington. BRUNT Workwear leased 56,000 square feet of office, warehouse and R&D space at 301 Ballardvale St. BRUNT will relocate its company headquarters from North Reading to occupy part of the 126,000 square-foot advanced manufacturing facility in Wilmington, CBRE announced. The property ownership is a partnership between Boston-based Camber Development and GEM Realty Capital of Chicago. The 200,000 square-foot park was recapitalized by the partnership in November 2024 in a deal valued at $46.75 million. CBRE's Brian McKenzie and Christian Vallis represented ownership in the lease negotiations. Cresa's Derek Losi and Nathaniel Heilbron represented BRUNT.
BRUNT Workwear adds veteran leadership to executive team. The fastest-growing workwear brand in the united states strengthens executive leadership team ahead of its next growth stage. January 27, 2026 09:00 ET | Source: BRUNT Workwear NORTH READING, Mass., Jan. 27, 2026 (GLOBE NEWSWIRE) - BRUNT Workwear, the fastest growing work boot and apparel company for trade workers in the U.S., has appointed Stephen Stanton as Chief Financial and Operating Officer, and Kati O'Brien as Chief People Officer. Stanton and O'Brien bring decades of leadership experience at companies like ButcherBox and Staples. Stanton has extensive experience in finance and operations, while O'Brien has a strong background leading human resources teams. Both join the BRUNT team at a critical time for the skyrocketing workwear brand, with the global workwear market expected to grow to over 30 billion dollars by 2033. "Both Stephen and Kati are crucial hires at this stage of BRUNT's growth," said Eric Girouard, Founder and CEO of BRUNT. "As we head into our sixth year of business, the opportunity in front of us is bigger than ever. Navigating the road ahead requires veteran leadership with a proven ability to drive scalable growth across channels, while still building a business and culture that stays true to the trades community." Stanton has extensive leadership experience working across private and public companies, driving financial and operational success, and enabling strategic growth. Prior to joining BRUNT, Stanton served as Chief Financial Officer and Executive Vice President at the fast-growing direct-to-consumer brand ButcherBox. Before that, he was Executive Director of Finance at athenahealth, where he played a significant role in the company's sale to Bain Capital and Hellman & Friedman. "There's a massive opportunity in workwear as a new generation enters the trades," said Stephen Stanton, Chief Financial and Operating Officer. "BRUNT has done tremendous work disrupting the category and scaling the company in the last five years to meet the demands of the modern tradesworker, and they aren't slowing down. I'm energized to help drive the business forward at this pivotal moment." Kati O'Brien's career is centered on building strategic people solutions, fostering a culture of inclusion, and aligning talent to support business priorities. She was formerly the Chief People Officer at Bulfinch. Before that, she worked at Staples, where she guided the company and its employees through several enterprise-wide transformations, transactions, and change management strategies. "What draws me to BRUNT is how deeply they center trade workers in everything they do," said Kati O'Brien, Chief People Officer. "It's special to see how much BRUNT shows up for the community they serve and it's apparent in the company's culture. This is the blueprint that will guide my work as I support BRUNT's next phase of growth." Stanton and O'Brien are BRUNT's newest executive hires, following the appointment of Columbia and Nike Leader Scott Roberts as Chief Merchandising Officer last fall. About BRUNT Workwear Launched in 2020, BRUNT Workwear is retooling the way the workwear industry works by collaborating with trade workers to develop boots and apparel that provide the best performance, durability and comfort hard-earned money can buy. BRUNT products are developed to provide solutions that make real workers' lives easier, a mission brought to life by the fact that each signature product is named after a real worker who inspired the design. BRUNT's workwear lineup includes a range of waterproof, safety toe, and breathable boots for every worker, as well as a broad selection of apparel and accessories that are built to deliver performance and comfort on the job.
Brunt Workwear (Brunt) has appointed Scott Roberts, a longtime executive in the active lifestyle industry, as chief merchandising officer.
BRUNT Workwear's all-new round-toe work boot with a defined 90-degree heel provides trade workers with improved comfort, performance, and stabilityBOSTON, Aug. 8, 2024 /PRNewswire/ -- BRUNT Workwear , the fast-growing workwear brand known for its innovative and durable boots and apparel, today introduces the latest boot in their expanding product line – the Sullivan. Designed for durable performance and comfort , the Sullivan is BRUNT's first round toe work boot with a defined 90-degree heel. Addressing critical concerns in workplace safety highlighted by the American Academy of Orthopedic Surgeons, the Sullivan's defined heel provides enhanced stability for trade workers who frequent ladders, scaffolding, or uneven surfaces on the job.BRUNT Workwear Introduces the Sullivan Work BootCrafted from waterproof, 'barnyard resistant' leather sourced from US steer, and featuring a proprietary waterproof bootie, the Sullivan provides protection against heavy rains, chemicals, and acids. The 5mm lug depth outsole boosts outdoor performance, and is slip, oil, and high-heat resistant to 572º F. Built with the same comfort and flexibility as BRUNT's bestselling Marin moc toe wedge boot, the Sullivan includes BRUNT's signature Cush'n insole, as well as an Adjustable Width System that makes for a perfect fit right out of the box."With each new product design, we start by listening to the people on the job, and we work with them to develop a solution that meets their needs," said Eric Girouard, Founder and CEO at BRUNT Workwear