AI Lead

Framestore brings together world-class producers, artists, and technologists to craft visually striking work across advertising, episodic, and immersive productions. Our teams blend creative ingenuity with cutting-edge technology to deliver high-end visual effects, immersive storytelling, and premium content for global clients, brands, and broadcasters.

Framestore combines talent and technology to bring life to everything we create. Driven by creativity and inspired by the future, we set out every day to reframe the possible.

About the role

This is an existing role within our team. As an AI Lead, you'll act as a key creative and technical force within our studio, actively leveraging Generative AI tools, real-time 3D, and other emerging technologies alongside traditional VFX techniques to accelerate high-impact Advertising projects.

By working closely with Creative Directors, VFX Supervisors, Executive Producers, and clients, you'll play a pivotal role in shaping visually compelling solutions - particularly for projects with ambitious creative goals and constrained budgets. You'll also mentor cross-functional team members and maintain a proactive outlook on the fast-evolving landscape of tools that elevate our creative capabilities and production efficiency.

What you'll do

• Lead the integration of Generative AI, real-time 3D, and emerging technologies into our workflows to enhance visual storytelling and production efficiency.

• Collaborate with Creative Directors, VFX Supervisors, Executive Producers, and clients to conceptualise and execute visually ambitious campaigns.

• Design and implement bespoke production workflows that optimise creative output for pitch-winning and budget-sensitive projects.

• Identify opportunities to leverage non-traditional techniques in visualisation, look development, and rapid prototyping to accelerate creative decision-making.

• Act as a bridge between traditional VFX methodologies and next-gen production tools to ensure seamless integration across departments.

• Continuously evaluate new platforms and maintain awareness of industry trends to guide the long-term strategy for the AI team.

• Provide hands-on mentorship to foster skill development in innovative visual tools and techniques.

• Attend shoots to collaborate with the director and production crew, ensuring accurate data capture and providing guidance for seamless VFX integration.