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Full-Time

Global Associate Brand Manager

Confirmed live in the last 24 hours

OLLY

OLLY

51-200 employees

Nutritional supplements for health and wellness

Food & Agriculture
Social Impact
Biotechnology
Consumer Goods

Compensation Overview

$93k - $114kAnnually

+ Bonus

Junior, Mid

San Francisco, CA, USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Sales
Segment
Marketing
Data Analysis
Requirements
  • 2-3+ years of experience in the Consumer-Packaged Goods industry familiar with products sold across brick & mortar and e-commerce channels in US as well as global markets
  • Strong data analytics and Excel skills – previous experience working with pivot tables, vlookups and building and maintaining performance dashboards and crafting written reports
  • Ability to take direction and execute to focus on what is important and necessary for the business
  • Foundational understanding of core business, including finance, innovation, operations, sales, marketing and brand building
  • Experience in innovation project/artwork management, and working with global teams, specifically in Asia
  • Strong presentation, cross cultural communication and storytelling skills
  • Strong written and verbal communication with the ability to give and receive actionable feedback
  • Professional working proficiency in Mandarin is preferred
Responsibilities
  • Build the International performance dashboard: track and analyze OLLY key markets performance; monitor competition and new launches to assess impact to OLLY; identify business drivers, threats, and opportunities
  • Monitor industry trends and research competitive products, brands, and categories for existing/new segments.
  • Conduct market analysis to understand market trends and opportunities to inform innovation strategies
  • Assist Global Innovation Manager on global product innovation, renovation/adaptation projects & 8Q Plan
  • Support Global Innovation Manager to ensure on-time in full project management, product packaging, label compliance, artwork and creative assets for existing and new markets
  • Develops an in-depth understanding in the China market – the business environment in which the brand competes, the category, the segment and the channels of the wellness industry
  • Support Global Innovation Manager on activities relating to Brand Visual Identity updates across touchpoints ranging from packaging and in-store to website and social channels
  • Manage trade samples and shipments for all markets
  • Analyze bi-annual transfer pricing and ensure accuracy for distribution of these updates across key markets
  • Support the day-to-day budget tracking such as PO issuing and intercompany cross-charges.

OLLY offers a variety of nutritional supplements aimed at improving overall well-being. Their product range includes gummies, softgels, capsules, and powders that target specific health needs such as sleep, mood, immunity, beauty, and general health. OLLY's products are designed to be convenient and enjoyable, making it easier for health-conscious consumers of all ages to incorporate essential nutrients into their daily routines. Unlike many competitors, OLLY operates on a direct-to-consumer model, selling products directly through their website, which allows them to enhance customer experience and build loyalty. Their goal is to provide high-quality, scientifically-backed supplements that help individuals maintain and improve their health in a simple and enjoyable manner.

Company Stage

M&A

Total Funding

$6.5M

Headquarters

San Francisco, California

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • The launch of innovative products like Focus Buddies Brainy L'OLLY Pops demonstrates OLLY's commitment to addressing emerging consumer needs in cognitive health.
  • The appointment of Bryan Ferschinger as Chief Revenue Officer signals a strategic focus on revenue growth and market expansion.
  • Partnerships with platforms like Roku for streaming shopping could open new revenue channels and enhance brand visibility.

What critics are saying

  • Legal challenges, such as the melatonin mislabeling lawsuits, could damage OLLY's reputation and financial stability.
  • The wellness market is highly competitive, requiring continuous innovation to maintain market share.

What makes OLLY unique

  • OLLY's focus on enjoyable and convenient supplement formats like gummies and lollipops sets it apart from traditional pill-based supplements.
  • Their direct-to-consumer model allows for better control over customer experience and data collection, unlike competitors who rely on third-party retailers.
  • OLLY's emphasis on high-quality, scientifically-backed ingredients builds trust and credibility in a crowded wellness market.