Advertising Associate

What you'll achieve at Web Summit

• You’ll be driving traffic and conversions through advertising on our paid media channels, with a strong focus on Meta, LinkedIn and Google. 
• You’ll analyse data, produce reports and optimise campaigns accordingly.
• You’ll collaborate with the Data Science team to create and implement new and disruptive solutions to advertising.
• You’ll collaborate with the Growth and Email Marketing teams, integrating campaign strategies to deliver consistent messaging to our customers across the globe.
• You’ll also work alongside our startup and partner teams to plan and implement campaign strategies across all attendee types. 
• You’ll discover the importance of A/B testing and how it influences the decisions made by the entire team.
• You’ll be listened to. No matter how crazy your ideas seem, we are willing to hear your thoughts!

Who you are

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• You have 5+ years of performance marketing experience 
• You have a career focused on paid media management and content marketing.
• You're not just an advertiser, you're a creative individual in general.
• You’re naturally curious and want to experiment with new and creative ideas all the time.
• You’re data-driven and enjoy working with numbers and spreadsheets.
• You’re inspired by technology and innovation, you can spot trends and keep up-to-date with the latest ideas in tech and marketing.

Skills and abilities we're looking for

• Bachelor’s or Master’s degree, or relevant experience.
• You have a deep understanding of paid media platforms, including Meta, Google, and LinkedIn, with relevant experience in other paid social channels. 
• Proven experience in lead generation, with a track record of building and optimising campaigns that drive high-quality inbound interest.
• Strong background in B2B marketing, ideally in fast-paced or high-growth environments
• Demonstrated ability to deliver quantifiable results, using data to inform decisions and drive performance across the funnel
• Solid understanding of performance metrics beyond top-line indicators like CTR, with the ability to interpret and act on insights that reflect true marketing effectiveness
• A motivated strategic thinker who appreciates the high degree of autonomy and responsibility but works really well in a team.
• A desire to be part of a fast and varied business environment where flexibility is a must and direction can change very quickly.
• A passion and curiosity for the tech world, as well as digital and social media marketing.
• Native or near-native fluency in English, both written and spoken (fluency in other languages is an advantage)