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Cypher Games

Mobile casual puzzle games; publishing services.

Growth Specialist New Grad

Full-Time
No salary listed
Entry
Bachelor's
İstanbul, Türkiye
In Person
Growth & MarketingPerformance & Paid Marketing

About the job

Requirements
  • A bachelor's degree in Business, Economics, Industrial Engineering, Statistics, Computer Science, or a related field; candidates may be recent graduates or graduating soon.
  • An analytical mindset and comfort working with numbers and data.
  • Curiosity about how games grow and eagerness to learn performance marketing.
  • Clear communication skills in English and a collaborative attitude.
  • Genuine interest in mobile games, including playing them and thinking about why they work.
Responsibilities
  • Support the setup, monitoring, and optimization of user acquisition campaigns across major advertising platforms under the guidance of senior team members.
  • Track campaign performance daily and report on key metrics such as CPI, ROAS, retention, and LTV.
  • Help plan and analyze creative tests with Marketing Artists and Creative teams.
  • Analyze campaign, product, and player data to identify trends and suggest growth opportunities.
  • Assist with budget tracking and channel performance reporting.
  • Follow market trends, competitor games, and new user acquisition strategies, and share findings with the team.
  • Collaborate with Product, Analytics, and Creative teams on growth initiatives.

About the company

Cypher Games creates casual and puzzle-based mobile games, focusing on its own intellectual property such as the match-3 title Match Squad. The company designs and develops mobile games that are typically monetized through in-app purchases and ads. Beyond creating its own games, Cypher Games offers services to other developers, including training, porting games to different platforms, and publishing, generating additional revenue from its service offerings. The target market is the broad spectrum of casual mobile gamers. The company differentiates itself by combining IP development with professional services for third parties, enabling both own-branded titles and game-development support for other studios. The goal is to grow a portfolio of addictive, easy-to-play mobile games while providing publishing, porting, and training services to the wider game developer community.

Company Size

51-200

Company Stage

Series A

Total Funding

$43.2M

Headquarters

Istanbul, Türkiye

Founded

2022

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Simplify's Take

What believers are saying

  • Cypher listed Match Squad on Google Play by July 2026.
  • Cypher hired Growth Manager and data engineers in August 2026.
  • The 2025 financing funded U.S. launch plus early work on a second game.

What critics are saying

  • Match Squad is Cypher's only launched title, concentrating revenue on one game.
  • Puzzle acquisition pits Cypher against Scopely, King, and Playtika for expensive users.
  • A weak 2026 U.S. launch burns Cypher's $40 million runway and blocks sequel development.

What makes Cypher Games unique

  • Raine, Play Ventures, and MIT backed Cypher's $30 million Series A in 2025.
  • Match Squad blends match-3, dice, and city-building mechanics.
  • Cypher still hires AI, data, and growth talent in Istanbul during 2026.

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Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

3%

2 year growth

9%
FinanzNachrichten.de
Oct 2nd, 2025
Cypher Games Secures $30M Series A Funding

Cypher Games has closed a $30 million Series A funding round led by The Raine Group and Play Ventures. The funding will accelerate the U.S. launch of their new social match-3 game, Match Squad, which combines match-3 mechanics with dice-based gameplay. The round was oversubscribed, with participation from MIT, E2VC, and others. The funds will support Match Squad's development and the company's long-term vision, including the creative production of a second game within two years.

Webrazzi
Sep 10th, 2024
Cypher Games secures $10M investment

Istanbul-based Cypher Games raised $10 million in a seed funding round led by Raine Group, with participation from Play Ventures, 500 Emerging Europe, King co-founder Riccardo Zacconi, former Activision Blizzard VP Humam Sakhnini, Tripledot Studios founder Akın Babayiğit, and former Light & Wonder CEO Barry Cottle. The funds will be used to double their team and prepare for the global launch of their first match-3 game in early 2025. CEO Anıl Şimşek emphasized their focus on high-quality production and the growing potential of the mobile gaming industry.

Steel Media Ltd
Jun 7th, 2022
Turkish mobile puzzle games developer Cypher Games raises $3.2 million

Investment will be used to expand the team sixfold, open a new office in Berlin, and create the firm's first casual title