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Turing

AI-matched, vetted software engineering services

Performance Marketing Analyst - Paid Acquisition

Performance & Paid MarketingPosted on Nov 7
Full-timeNo salary listed

About the Job

Requirements

  • Two to four years of experience in performance marketing, paid acquisition, or advertising campaign management.
  • Hands-on experience managing Meta Ads Manager and Google Ads, including campaign setup, targeting, budgets, bidding, testing, and optimization.
  • A track record of improving acquisition efficiency and conversion quality, supported by campaign examples and measurable results.
  • Analytical skills and comfort working with spreadsheets, campaign dashboards, funnel metrics, conversion tracking, UTMs, attribution, GA4, and Google Tag Manager.
  • Ability to manage multiple campaigns, respond to changing priorities, and communicate with marketplace operations, talent, creative, and analytics teams.
  • Hands-on ownership of Meta and Google Ads campaigns; experience limited to reporting or coordination is insufficient.

Responsibilities

  • Plan, launch, manage, and optimize campaigns across Meta and Google Ads.
  • Develop targeting strategies across audiences, geographies, job categories, and professional skill sets.
  • Manage campaign setup, budgets, bidding, creative testing, and ongoing optimization.
  • Understand priority roles, talent requirements, and marketplace timelines.
  • Build acquisition plans that reach relevant professionals when and where they are needed.
  • Adjust campaign priorities as marketplace demand and business needs change.
  • Track performance from ad click and application through qualification, selection, and onboarding.
  • Improve cost per qualified applicant and cost per onboarded professional.
  • Identify audiences, messages, and channels that produce the strongest downstream outcomes.
  • Test audiences, keywords, creative, messaging, landing pages, and bidding strategies.
  • Partner with marketplace operations, creative, and analytics teams to improve application journeys and conversion rates.
  • Evaluate additional channels, including TikTok, X, job advertising networks, and other relevant platforms.
  • Monitor spend, acquisition costs, conversion rates, and funnel performance.
  • Use spreadsheets, campaign dashboards, GA4, Google Tag Manager, UTMs, and attribution data to evaluate results.
  • Share recommendations on performance, needed changes, and growth opportunities.

Desired Qualifications

  • Experience with TikTok Ads, X Ads, job advertising networks, or other acquisition channels.
  • Experience in talent marketplace growth, job platforms, or high-volume lead generation.
  • Experience running campaigns across multiple countries or for specialized professional audiences.
  • Familiarity with advertising policies applicable to employment campaigns.

About the Company

Turing

AI-matched, vetted software engineering services

Turing uses artificial intelligence to connect businesses with a global pool of over 3 million vetted software engineers from 150 countries for custom application development and on-demand software engineering. Clients specify the required skills, and the AI matches them to top engineers, speeding up hiring and project delivery while reducing recruitment effort. Engineers who pass Turing’s vetting gain access to high-paying remote jobs with a strong chance of repeat opportunities, reflected in a 99% rematch rate. The company differentiates itself by combining a large, pre-vetted talent pool with AI-driven matching to deliver fast, scalable engineering teams for businesses and steady remote work for engineers. Its goal is to accelerate project timelines for clients and provide reliable, well-compensated remote opportunities for engineers.

Company size
5,001-10,000
Company stage
Series E
Total funding
$247M
Headquarters
Palo Alto, CA
Founded
2018

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