Director of Lifecycle Marketing

What You’ll Be Doing

• Client Journey Development
• Design, execute, and optimize client journeys focusing on seamless onboarding, engagement, retention, and win-back strategies.
• Collaborate with cross-functional teams to develop and implement targeted campaigns that nurture leads and sustain client engagement throughout the lifecycle.
• CRM & CDP Management
• Oversee the implementation and optimization of CRM platforms (e.g., Braze or Klaviyo) and CDPs to support personalized client communications.
• Create and maintain centralized communication strategies while supporting studio teams with guidance and best practices for localized client engagement.
• Data-Driven Strategy & Optimization
• Analyze data to assess the effectiveness of lifecycle campaigns, measuring their impact on key metrics such as LTV, churn, and client activation.
• Champion a culture of experimentation through A/B testing and ongoing optimization to enhance results.
• Churn Prevention & Client Recapture
• Develop and execute strategies to identify at-risk clients and proactively reduce churn through targeted communications.
• Design win-back initiatives aimed at re-engaging lapsed clients and maximizing long-term revenue potential.
• Team Leadership & Collaboration
• Lead lifecycle marketing initiatives while collaborating with internal teams to ensure alignment and consistency across touchpoints.
• Mentor and develop team members, fostering an environment of collaboration and high performance.

What Skills & Experience You’ll Bring to Us

• 7+ years of experience in lifecycle marketing, retention strategies, or CRM management, preferably in the fitness, health & wellness, or subscription-based industries.
• Proven expertise with CRM platforms such as Braze or Klaviyo, and familiarity with customer data platforms.
• Demonstrated success in developing and implementing lifecycle marketing strategies that drive increased client engagement and LTV.
• Strong analytical capabilities, with the ability to translate complex data into actionable insights.
• Ability to work in fast-paced environments, manage multiple projects simultaneously, and collaborate across diverse teams.

Compensation & Benefits

• Competitive salary based on experience.
• Flexible PTO.
• Technology & cell phone stipend.
• 401k with employer match.
• Health, dental, & vision insurance.
• And MORE