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Monkey

B2B marketplace for early invoice payments

Analista de CRM & Lifecycle

Growth MarketingUpdated on Nov 11
Full-timeSão Paulo, State of São Paulo, BrazilNo salary listedHybrid

About the Job

Requirements

  • Solid experience in CRM, marketing automation, and lifecycle strategies, including planning and executing automated journeys.
  • Practical proficiency with automation and engagement platforms such as Braze, Salesforce Marketing Cloud, or similar tools.
  • Experience with behavioral segmentation, communication personalization, and multichannel strategies.
  • Strong analytical ability and experience monitoring conversion, activation, engagement, and retention metrics.
  • Experience designing and analyzing A/B tests and experimentation initiatives.
  • Autonomy to identify opportunities, prioritize initiatives, and lead projects end to end, connecting lifecycle activities to business objectives.
  • Ability to collaborate across functions and clearly communicate analyses, recommendations, and results.

Responsibilities

  • Build and prioritize the CRM & Lifecycle roadmap, aligned with Growth's strategic objectives.
  • Plan, implement, and optimize automated, multichannel supplier lifecycle journeys using Braze as the primary execution platform.
  • Develop behavioral segments and personalization strategies, identifying opportunities to improve conversion, activation, engagement, and retention.
  • Monitor journey performance indicators, analyze results, and propose optimizations focused on business impact.
  • Structure and conduct experiments, including defining hypotheses, running A/B tests, measuring results, and applying learnings.
  • Partner with Growth Strategy, Growth Sales & Success, Analytics, and Marketing to identify opportunities, enable initiatives, and improve the supplier experience.
  • Ensure communication quality and CRM best practices while complying with LGPD guidelines and consent requirements.

Desired Qualifications

  • Practical experience with Braze, especially Canvas, segmentation, and event-based automations.
  • Familiarity with product analytics tools such as Amplitude, Mixpanel, or similar platforms.
  • Knowledge of SQL for data analysis and segmentation.
  • Experience in technology companies, fintechs, SaaS, or B2B businesses.
  • Advanced English.

About the Company

Monkey

B2B marketplace for early invoice payments

Monkey Exchange is a Brazilian financial technology platform that enables suppliers to sell future receivables for early payment, connecting buyers (large companies) with their supplier network. It operates as a B2B marketplace for trade finance, charging a transaction fee. The platform helps suppliers improve cash flow and helps buyers strengthen supply chain financial health. It differentiates itself by focusing on a Brazil-based network and a marketplace model that links buyers with suppliers for receivables anticipation. The goal is to optimize working capital and provide accessible financing options in the supply chain.

Company size
501-1,000
Company stage
Series B
Total funding
$18.8M
Headquarters
São Paulo, Brazil
Founded
2016

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