P

Publicis Groupe

Runs advertising and digital transformation services

Feed Specialist Director

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong experience managing and optimising complex product feeds across multiple markets, gained in an agency, in-house team or feed-management environment.
  • A detailed understanding of Google Merchant Center and product-data requirements across paid search, organic shopping, social commerce and emerging AI platforms.
  • Practical experience with feed-management platforms; knowledge of Productsup would be particularly valuable.
  • Confidence working with feed formats and delivery methods such as XML, CSV, JSON, APIs and scheduled file transfers.
  • The ability to diagnose data-quality and transformation issues using feed rules, taxonomy mapping, product segmentation and related techniques.
  • Experience creating governance, monitoring and testing frameworks, with the ability to connect technical improvements to meaningful business outcomes.
  • A collaborative leadership style, with the ability to advise senior stakeholders, coordinate teams across markets and support another person’s professional development.

Responsibilities

  • Own the strategic feed roadmap across markets and Maisons, prioritising technical improvements, testing and integrations according to impact and feasibility.
  • Lead feed delivery through Productsup, ensuring product data is accurate, complete and consistently processed across source systems and channel destinations.
  • Establish clear governance, monitoring and service standards while accommodating local-market needs and Maison-specific brand requirements.
  • Design a structured test-and-learn programme that strengthens feed quality, product visibility, customer engagement and commercial outcomes.
  • Develop a channel-neutral framework supporting paid media, organic shopping, social commerce, AI-powered discovery and emerging retail opportunities.
  • Advise senior client and agency stakeholders, translating technical issues and test findings into clear commercial implications and recommendations.
  • Manage and support a Feed Specialist Manager while building wider team capability through coaching, training, playbooks and documented best practice.

Desired Qualifications

  • Knowledge of Productsup would be particularly valuable.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

Recently Posted Jobs

Explore more opportunities at Publicis Groupe

See more jobs