Marketing Activation Specialist

Job Description

The Market Activator is the primary interface between the Commercial Marketing Unit (CMU) and the sales areas, responsible for adapting and executing the CMU campaign (A-plan) into an effective, locally relevant A-plan. Operating at country level, the role drives activation across channels, manages area-level plans, and ensures A-plan performance is tracked and optimised in season and post season.

The role is a two-way bridge with a strong upward, country-first emphasis. As well as activating campaigns locally, the Market Activator is the country’s representative: gathers, champions and represents the country’s needs and liaises with the Geographic Area (the Market Activator Lead and the GA representation) to ensure those needs are reflected in the A-plan and carried into the CMUs. The role acts with the confidence to make the country’s case and, through the GA, to have it heard, challenged and escalated as required. Operating context: The role partners cross-functionally with commercial operations (Technical and Sales teams) and with other parts of the organisation as required that designs and activates campaigns.

Accountabilities: 

Country representation and GA liaison

• Represent the country with confidence: act as the country’s voice, gathering and championing its needs (portfolio, grower, channel) so that they are reflected in the A-plan and in the CMU priorities, and are heard, challenged and escalated where required.
• Build and maintain a close working relationship with the country Sales and Technical teams and with customers (growers and channel), and feed the country’s position into the GA’s consolidated views.
• Close the feedback loop: feed the country’s market, customer and campaign-performance insight back through the GA to the CMUs to shape future A-plans.
• Run the country follow-up loop: capture in-country performance (Conversion to Quote, Revenue per Journey, field feedback) and feed it to the GA and the CMU for the Stop / Scale / Optimize decision and for the next cycle’s priorities.

Campaign execution and management

• Implement the marketing A-plan (campaigns) at country and area level, in line with CMU direction.
• Customize campaign activities based on area-level data analysis and local market dynamics.
• Track and report campaign KPIs, providing clear performance insights to stakeholders.
• Conduct qualitative and quantitative studies with channel and growers to inform local activation strategies.

Events and promotional activities

• Facilitate the execution of field days, events and promotional activities.
• Manage promotional materials: sourcing, distribution and inventory.
• Coordinate with external agencies for content, production and activation support.

Commercial and channel management

• Support sales area planning at geographic level.
• Contribute to customer segmentation and go-to-market (GTM) discussions at area level.
• Support and coordinate loyalty programme activities, in link with Sales Effectiveness.

Budget and cross-functional collaboration

• Manage the allocated A&P budget responsibly and ensure spend is aligned with campaign priorities and delivers a measurable return.
• Actively collaborate within the cross-functional triangle (Marketing, Sales, Technical), lead and influence without direct authority, and provide project support and coordination across initiatives.

Qualifications

• University degree in marketing, agriculture, business or a related discipline.
• Minimum 3 years of relevant experience.
• Detailed local market knowledge: market dynamics, competitive landscape and customer segments in the country.
• Experience in campaign activation, marketing or commercial roles, with direct customer interaction with distributors and channel partners.
• Campaign measurement and experimentation: uses effectiveness and conversion evidence to inform gate decisions.
• Experience gathering and synthesizing cross-market inputs, turning country inputs into clear, evidence-based representations.
• Experience managing and evaluating external creative and activation agencies, and event planning.
• Technical competence: sufficient agronomic and product knowledge to engage credibly (expertise not required).
• Budget spend accountability.
• Experience with digital marketing tools and AI-assisted workflows in a commercial or marketing context.
• Fluent English language knowledge is required.

Additional Information

What we offer

• An environment where every voice matters, professional growth is encouraged, and work-life balance is prioritized.
• Comprehensive benefits package tailored to your location along with learning and development opportunities, wellness programs, employee assistance programs, and additional benefits in accordance with local practices.

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.