Full-Time
Senior Marketing Manager
North America
Posted on 8/20/2026
Flip GmbH
51-200 employees
Enterprise employee messaging app with GDPR
Compensation Overview
$85k - $105k/yr
Remote in USA
Remote
Regular travel within the US for events and one to two trips per year to Europe for team offsites.
 Growth & Marketing (1) |
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- Three to five years of experience in field marketing, content marketing, regional marketing, or a similar business-to-business role, ideally in business-to-business software-as-a-service marketing for a human resources audience.
- Strong copywriting ability, working knowledge of search engine optimization, curiosity about generative engine optimization and artificial intelligence search optimization, and broader exposure to digital marketing, campaigns, and demand generation.
- Ability to turn market research, sales feedback, competitor insights, and customer language into practical United States positioning, campaign ideas, localized website content, and sales enablement.
- Experience supporting a company, product, or website expansion into a new region, ideally including United States market entry, local demand generation, event strategy, and close collaboration with a regional sales team.
- Ability to work independently and make decisions without daily oversight while collaborating effectively as part of a distributed international team across time zones.
- Native-level United States English with excellent written and spoken communication skills.
- Flexibility to travel regularly within the United States for events and one to two times per year to Europe for team offsites.
- Comfort working in a fast-moving, early-stage market environment and enthusiasm for using artificial intelligence tools daily to write, research, and work more efficiently.
- Plan and own Flip's presence at United States trade shows and industry events end-to-end, including venue and booth logistics, vendor and budget management, promotion, on-site execution, and post-event follow-up.
- Represent Flip on the ground and partner with the United States Sales team to align event and content priorities with pipeline goals and coordinate lead handoff and follow-up.
- Own the marketing-side localization of the Flip website for the United States market, including page copy, proof points, calls to action, customer language, industry terminology, search engine optimization and generative engine optimization keywords, and conversion-focused recommendations.
- Collaborate with global web, brand, product marketing, and content teams to adapt the United States website experience for local search behavior, buying expectations, competitive context, and funnel performance.
- Build and maintain understanding of United States buyer personas, regional market dynamics, competitor positioning, industry trends, and category language.
- Partner with Sales to turn customer conversations, objections, win/loss insights, and pipeline feedback into sharper messaging, sales enablement, stronger campaigns, and learnings for the global marketing team.
- Establish the United States marketing operating rhythm, including campaign calendars, event priorities, local content needs, agency and vendor coordination, lead follow-up processes, and repeatable reporting.
- Support and localize paid, email, and social digital marketing campaigns for the United States market.
- Work with the United States Sales team to prioritize target accounts and build regional demand generation programs.
- Track and report on United States marketing performance and use artificial intelligence tools across content, research, campaigns, and reporting.
- Attend recurring calls, communicate proactively across time zones, and bring a United States market perspective to global campaign planning.
- Prior experience as the first or one of the first marketing hires in a new region or market.
- Experience with marketing automation and customer relationship management tools such as HubSpot.
- Experience localizing content across multiple markets beyond United States English.
- Go-to-market experience in the manufacturing and/or retail industries, ideally with an existing network of industry contacts and relationships.
Flip provides an enterprise employee app for internal communication. It offers secure, GDPR-compliant individual and group chats to improve collaboration within organizations. The product works as a subscription-based service hosted on EU servers with ISO 27001 certification, allowing businesses to choose packages based on employee count and required features and integrations. This setup emphasizes enterprise-level security and data protection, aiming to replace traditional bulletin boards and shadow IT tools like WhatsApp and Facebook Groups with a structured, compliant communication channel. Compared with competitors, Flip emphasizes EU hosting, formal data protection standards, and customizable pricing, targeting both small businesses and large corporations with features and integrations tailored to enterprise needs.
Company Size
51-200
Company Stage
Series D
Total Funding
$53M
Headquarters
Stuttgart, Germany
Founded
2018
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Simplify's Take
What believers are saying
- Flip raised $25 million on August 19, 2026, from HV Capital, Notion Capital, and L-Bank.
- Forward 2026 launched AI Agent Gateway and AI Flow Builder, widening enterprise use cases.
- Flip reports more than two million users worldwide, strengthening retention and expansion economics.
What critics are saying
- Microsoft Teams and Viva can bundle identity, chat, and workflows into one suite.
- SAP, Salesforce, and Workday own core enterprise records Flip depends on for integrations.
- If AI app builders commoditize, Flip becomes a feature, not a platform, by 2027.
What makes Flip GmbH unique
- Flip's June 2026 Frontline Identity removes corporate-email dependence for frontline workers.
- Flip Fusion turns plain-language prompts into compliant frontline apps within minutes.
- Bosch, Porsche, KFC, and 1,000 brands validate Flip's enterprise frontline distribution.
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Benefits
Wellness Program
Hybrid Work Options
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 3%1 year growth
↑ 1%2 year growth
↓ -2%Flip, the AI-native employee experience platform for frontline workers, raises $25M to give deskless workers digital access to AI.
Flip raises $25M to expand AI platform for frontline workers. Flip has raised new funding to expand its AI-powered platform for frontline workers, combining digital identity, AI agents and custom applications to improve access to workplace tools and systems. Employee experience platform Flip has raised $25 million in new funding to expand its AI-powered technology for frontline workers. Existing investors Notion Capital and HV Capital increased their stakes in the company, while L-Bank, the development bank of Baden-Württemberg, joined as a new investor alongside a group of business angels and institutional investors. Founded in 2018, Flip develops a digital employee platform for workers in sectors such as manufacturing, retail, logistics, care and hospitality, where employees often do not have regular access to corporate computers or email accounts. The platform brings together internal communication, workflows, digital identity and AI tools in a single application. The company is addressing a gap in workplace AI adoption between office-based and frontline employees. While AI tools have become increasingly integrated into knowledge work, deskless workers often lack access to the digital systems and infrastructure needed to use similar technologies. AI has long been part of everyday life in the office but, on the assembly line, in stores, or in care settings, it has barely arrived, said Benedikt Brand, co-founder and CEO of Flip. He attributed the gap partly to frontline organisations lacking the digital identity and infrastructure required to integrate AI into day-to-day operations. At the centre of Flip's expansion is Fusion, a product that generates custom applications for frontline teams based on specific stores, teams or operational processes. The technology is intended to reduce the need for companies to purchase and customise separate software applications for individual frontline use cases. Flip has also introduced Frontline Identity, which allows employees to access workplace systems without requiring a corporate email address. The capability is designed to simplify digital access for deskless employees and provide an identity layer through which they can use company applications and AI tools. Together, these capabilities form part of Flip's approach to providing the infrastructure for AI adoption among frontline employees, combining digital identity, AI agents and custom applications within its platform. The new funding will be used to further develop this infrastructure and support the expansion of Flip's platform for frontline workers. Follow the developments in the technology world. What would you like us to deliver to you?
Flip unveils tools to bridge frontline and AI systems. Flip has launched new tools to bridge the gap between frontline workers and enterprise systems. At the Forward 2026 conference, Flip unveiled the Frontline Identity and Flip Fusion products. These tools aim to enable frontline employees to access enterprise systems and workflows securely while leveraging artificial intelligence (AI). Globally, businesses are heavily investing in AI to boost productivity and efficiency. However, many of these initiatives focus primarily on office-based staff, leaving frontline workers behind. Flip's new products address this disconnect by making enterprise resources accessible through a single mobile experience. This integration could unlock more value from digital transformation efforts. Frontline Identity is a digital identity platform providing employees with digital credentials. It offers modern authentication methods like passkeys, QR codes, and invite codes, making access more secure and user-friendly. Such adaptations are essential as traditional office-centric authentication doesn't always suit frontline environments. Meanwhile, Flip Fusion empowers organizations to create applications using natural language prompts. This tool supports HR, operations, and business teams in innovating without needing technical expertise. It facilitates the creation of apps for onboarding, inspections, and task management. The innovation aims to reduce the complexity and time associated with traditional development methods. Additionally, Flip introduced AI Flow Builder and AI Agent Gateway. These tools aim to streamline workflows and enable AI-powered assistants to integrate with existing enterprise systems. By doing this, employees can access information and complete tasks more effortlessly. Addressing barriers in AI adoption among frontline workers remains a challenge. While AI tools are prevalent in offices, frontline employees are often excluded from integration strategies. Given that these employees make up a considerable portion of the global workforce, not connecting them can result in missed operational gains and efficiency. Many organizations face difficulties extending AI capabilities to significant areas, hindering potential operational impacts. For AI tools to succeed, access to systems and information is crucial. Secure identity management and application connectivity are fundamental. The industry focus is broadening from AI model development to ensuring employees can effectively interact with AI. Without proper access control and workflow synergy, AI risks remaining siloed in specific departments, limiting broader benefits. Giacomo Kenner, Co-founder of Flip, stated: "Yesterday, we took a massive leap forward. We launched four new products designed to fundamentally change how frontline organizations operate." He added, "The frontline workforce has been underserved for too long. Not anymore." As companies seek significant returns on AI investments, technologies that improve access, streamline workflows, and secure AI connectivity could play a pivotal role in achieving operational results.
New infosec products of the week: June 19, 2026. Here's a look at the most interesting products from the past week, featuring releases from ArmorCode, Barracuda Networks, Blue Planet, Flip, Fortinet, Legit Security, Tigera, and WitnessAI. Fortinet FortiSOC unifies SIEM, SOAR, threat intelligence, and AI in one platform. Fortinet has announced the availability of FortiSOC, a unified, cloud-delivered security operations center (SOC) platform. FortiSOC brings together six security operations functions into a single Software-as-a-Service (SaaS) experience and embeds agentic AI to autonomously investigate and correlate alerts across assets and identities, then recommend or execute response actions under analyst oversight. Legit Security brings agentic AI to AppSec remediation and risk reduction. Legit Security has launched new remediation agents that independently prioritize issues, generate fixes, open pull requests, and confirm results using context learned from each organization's distinct codebase. ArmorCode helps product manufacturers prepare for EU Cyber Resilience Act requirements. ArmorCode has announced new Cyber Resilience Act (CRA) capabilities within the ArmorCode Agentic AI Platform. The capabilities help manufacturers of products with digital elements (PDEs) prepare for the European Union's cybersecurity regulation that will impact all sellers of these solutions in the region. Flip expands platform with digital identity, no-code apps, and AI automation. Flip has announced Frontline Identity and Flip Fusion, two new offerings that help organizations securely connect frontline employees to enterprise systems, applications and AI-powered workflows. Flip's new products expand the platform beyond employee communications, helping organizations provide secure digital identity, enterprise application access and AI-powered workflow automation through a single mobile experience. Tigera introduces unified control plane for Kubernetes-based AI agent security. Tigera has announced the general availability of Tigera Lynx, a unified control plane for Kubernetes-native AI agents. Lynx gives enterprises a single place to find every agent in their Kubernetes estate, tighten security posture, assign sandboxes, provide each agent with a cryptographic identity, enforce policy on every action it takes, audit agent activity, and detect anomalous behavior, all without changing a line of agent code. WitnessAI Agentic Control secures AI agents, tools, and MCP server access. WitnessAI has announced extended agentic security capabilities that govern how AI agents interact with enterprise systems, tools, and Model Context Protocol (MCP) servers. With the launch of Agentic Control, enterprises have greater visibility and control over their AI agents with a single control plane to discover, monitor, govern, and restrict agent behaviors at runtime. Blue Planet helps service providers reduce risk with unified network change governance. Blue Planet is closing the governance gap in network operations by unveiling Blue Planet Configuration and Change Management (CCM), unifying device configuration, change, and lifecycle management across multi-vendor networks. Backed by Blue Planet's deep Operations Support System (OSS) expertise, CCM replaces fragmented tools and manual processes with AI-driven workflows to reduce risk, prevent outages, and strengthen the foundation for autonomous networking. Barracuda introduces AI-powered email security with automated threat response. Barracuda Networks has unveiled Barracuda Integrated Email Protection, an Integrated Cloud Email Security (ICES) solution delivering protection against evolving AI-driven threats. Powered by AI, the solution continuously and autonomously detects and remediates threats across the attack lifecycle, explains Microsoft 365 and Google Workspace verdicts and enables rapid post-delivery message clawback. More about
Flip, an AI-powered employee experience platform for frontline workers, has launched Frontline Identity and Flip Fusion, two products designed to connect frontline employees to enterprise systems and AI-powered workflows. The company announced the offerings at its Forward 2026 customer conference. Frontline Identity provides secure digital credentials for frontline workers, replacing shared credentials with employee-level authentication across enterprise systems. Flip Fusion enables teams to build frontline applications using natural language prompts without coding. The company also introduced AI Flow Builder for workflow automation and AI Agent Gateway, which connects employees to enterprise systems including SAP, Salesforce and Workday. Flip serves customers including Bosch, Porsche and KFC across Europe and North America.