Title: AVP Global Demand Generation

Function: Sales

Level: M6

What You Will Do

The AVP of Global Demand Generation will play a critical role in supporting the AECO Sector VP of Marketing by providing strategic support, managing critical projects, driving executional efficiency, fostering effective communication and ensuring alignment across the business.This role is both advisory and operational and requires strategic aptitude, analytical skills, and strong project management skills. You must be able to collaborate with global leaders across the organization to drive operational efficiencies, influence cross-collaboration efforts and unlock opportunities. This role has high visibility and high impact and will be critical in driving the organization’s performance and efficiency.

Key Responsibilities:

• Lead and develop a high-performing global demand generation team to increase pipeline growth, acquire new customers, and drive cross-sell/upsell opportunities. 

• Own the pipeline targets, collaborating with the marketing team to define growth plans, channel strategies, and analytics to drive new leads and expansion opportunities. 

• Manage digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns. 

• Develop strategies for field marketing and regional revenue growth, collaborating closely with regional sales leadership to ensure targeted and impactful campaigns. 

• Oversee global events to enhance brand awareness, customer loyalty, and generate new leads and opportunities. 

• Create an outbound marketing strategy and account-based marketing framework aligned with sales objectives. 

• Collaborate with the Partner team to develop partner marketing strategies that align with global campaign goals and drive SQL pipeline. 

• Cultivate a culture of continuous testing and optimization to improve channel performance and ROI. 

• Foster alignment among marketing, sales, and go-to-market teams to drive collective success. 

• Collaborate with regional teams to align priorities, adjust strategies based on market conditions, and seize emerging opportunities. 

• Coordinate with brand, content, and product marketing teams to ensure consistent branding and targeted messaging. 

Requirements:

• 15+ years of progressive experience in a technology focused enterprise-scale business, project management, corporate strategy, business development, go to market operations, or similar roles.

• Bachelor’s degree in business administration, management, or a related field. MBA or equivalent experience is a plus.

• Strong ability to understand complex go-to-market dynamics and models.

• Very strong financial modeling and excel/google sheet skills. Experience in budget development and OKR management.

• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.

• Highly organized and detail-oriented, with the ability to manage multiple priorities.

• Demonstrated ability to maintain confidentiality, exercise good judgment, and thrive in a fast-paced environment.

• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.

• Proficiency in project management tools, collaboration software, and Google Suite.

• Proven track record of managing complex projects and driving cross-functional collaboration.

• Demonstrated leadership skills, with the ability to mentor and develop team members.

• B.A./B.S. Degree, MBA is a plus

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Pay Equity

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Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, or federal law.

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Hiring Range:

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Bonus Eligible?

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Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

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