Senior Copywriter

Company description

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight.

Overview

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And we hope you’re our next Senior Copywriter! Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Responsibilities

You’ll take ownership of copy assignments from the initial brief through review and launch, working closely with your creative leads and partners across disciplines. You’ll develop concepts and content for campaigns, websites, and digital experiences that speak to the needs of healthcare professionals.

• Collaborate with Art Directors, Strategy, Medical, and Account teams to create work that delivers on the brief
• Write, reference, and annotate copy independently in preparation for MLR review
• Pay obsessive attention to narrative consistency, brand voice & tone, as well as accuracy of content (in partnership with Editorial)
• Respond thoughtfully to feedback from clients and MLR teams
• Participate in client meetings and present work clearly, explaining the thinking behind your recommendations
• Guide copy decks and manuscripts through development and launch with Editorial and your creative leads
• Find and evaluate supporting data, and maintain organized brand reference files

Qualifications

You have 3–5 years of copywriting experience in pharmaceutical or healthcare marketing, including work for HCP audiences. You bring a strong creative instinct and get excited about new science and finding the story that makes it matter. You know how to make complex clinical information clear and compelling for busy healthcare professionals, respecting both their expertise and their time.

You’re someone who can:

• Write engaging HCP copy grounded in clinical evidence
• Recognize strong creative ideas and help bring them to life
• Manage multiple projects and deadlines with care and consistency
• Reference and annotate copy for medical, legal, and regulatory (MLR) review
• Present ideas clearly to creative teams, internal partners, and clients
• Solve creative problems with curiosity and fresh thinking

Additional information

Hell yes, I want to do all of that. But tell me more about Heartbeat…

Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. We’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews.

We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole).

There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

#LI-JH5

 

Compensation Range: USD $66,120.00 - USD $101,790.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/7/2026.