Instructional Designer

HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance—not replace—independent professionals, HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

About the role: 

The mission of the AI Instructional Designer, Member Care, is to lead the design and delivery of scalable, AI-integrated learning systems that enable the Member Care team to work effectively, confidently, and ahead of AI advancements. This role accelerates onboarding, boosts adoption of tooling, and equips teams with the skills needed to handle complex, judgment-based work while driving measurable performance gains across the organization.

This role is hybrid to our SF office, 3 days per week (Tuesday-Thursday).

Here are some things you’ll be working on:

• Design and deliver targeted training programs that reduce onboarding time and accelerate time-to-proficiency across Member Care, with a focus on both Support agents and leadership.
• Develop and facilitate adaptive, multi-modal learning experiences—including live sessions, LMS modules, simulations, and asynchronous content—that equip teams to solve complex issues, manage escalations, and navigate & use evolving systems.
• Lead upskilling initiatives that prepare teams to confidently adopt and leverage AI tools, new technologies, product launches, and internal systems as part of their daily workflows.
• Build scalable, self-optimizing learning systems that evolve through performance data, learner feedback, and AI-assisted content generation.
• Translate complex technical and AI-driven concepts into intuitive, engaging learning content that meets the needs of diverse learners across roles and levels.
• Collaborate cross-functionally with Product, Ops, Engineering, and Support to embed training into workflows and ensure programs reflect real-world usage, team needs, and business priorities.

Here is what we’re looking for in a candidate: 

• Experience designing and delivering training programs that support technical upskilling, complex systems adoption, and AI tool integration across cross-functional teams.
• Ability to translate technical and AI-driven concepts into accessible, learner-friendly content for diverse audiences across Support, Operations, and Leadership roles.
• Proven success leading training initiatives from end to end—from needs analysis through design, delivery, iteration, and impact measurement.
• Strong collaboration and stakeholder management skills, with a track record of aligning priorities, sharing insights, and driving cohesive outcomes across Product, Ops, Engineering, and Support.
• Strategic mindset with a people-first approach to AI and automations adoption, focused on building confidence, reducing friction, and preparing teams for increasingly complex, high-value work.

Here is what is needed:

• 3+ years in instructional design, enablement, or training.
• Proven track record in building self-sufficient, scalable training systems that can run effectively on their own, guide learners independently, and require minimal ongoing supervision.
• Experience designing training for tool-heavy, technical, or software-driven roles, translating complex systems into accessible, actionable learning experiences.
• Experience embedding AI and automations into learning flows or support operations, aligning training with knowledge systems to optimize efficiency, adoption, and performance.

The good stuff:

• Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.
• Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
• Compensation: We offer a competitive salary and meaningful equity grants.
  • Base pay is $96K-$115K, depending on experience and skills. 
• Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

• People come first: We prioritize people as we explore opportunities and work through challenges.
• Raise the bar: We push for greatness—for ourselves, each other, and our members.
• Own it: Trust and ownership let us make decisions with confidence.
• We love what we do: We bring passion to our work and love what we create for our members.
• Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

Follow us on Medium, BuiltIn and Instagram to catch the latest stories about HoneyBook.