Full-Time
Senior CRM Account Executive
Cpq
Posted on 3/14/2026
ServiceNow
10,001+ employees
Cloud-based digital workflow and automation platform
No salary listed
Munich, Germany
In Person
 Sales & Account Management (2) |
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- Deep experience in solution sales, preferably within a CRM / Customer engagement/Customer Service Management / CX / CPaaS / CCaaS / SOM vendor
- 8+ years of sales experience within complex software or platform solutions, selling CPQ, CRM, or Revenue/Sales Operations-related solutions
- An understanding of the CRM, CX, CSM, or CPQ solution-related business processes
- Familiarity with the Manufacturing, Telco or Automotive industries
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
- Experience leading virtual or matrixed teams
- Ability to understand broad, macro-level business IT needs for a prospective client
- Experience establishing trusted relationships with current and prospective clients and other teams
- Ability to produce new business, negotiate deals, and maintain healthy C-Level relationships
- Able to thrive in a fast paced, growing, deadline driven environment
- Willingness to go above and beyond to win in the market against stiff competition
- Ability to communicate complex issues in simple terms via written and oral media, to a variety of different audiences
- Ability to forge strong business relationships and connect with both C-level execs at customers as well as with individuals in ServiceNow internal and external eco-system
- Excellent communication and presentation skills
- Regional travel required, offices in Munich, Berlin, Dusseldorf and Frankfurt
- Fluency in German and English essential
- Experience in leveraging or critically thinking about how to integrate AI into work processes, quoting automation, deal qualification, or seller workflows. This may include using AI-powered forecasting tools, automating approvals, generating quote insights, or exploring AI’s impact on sales productivity
- Lead the full sales cycle for CPQ and CRM Sales products, partnering closely with Solution Consulting, Product, and GTM teams.
- Support territory strategy and planning by aligning CPQ/CRM capabilities to account priorities, whitespace, and revenue opportunities
- Lead discovery with customers to understand quoting challenges, product complexity, approval workflows, and seller inefficiencies
- Provide strategic input during account planning by identifying CPQ, quoting automation, or CRM workflow modernization use cases
- Ensure recommendations into account strategy are aligned with Now Value principles, quantifying business impact, efficiency gains, and AI-powered selling outcomes
- Partner with SC & Specialist SC teams to define roadmap alignment and ensure product fit, capability validation, and competitive positioning
- Coach AEs, ADRs, and account teams on CPQ/CRM opportunity triggers, value messaging, and how to position workflow automation within the broader selling motion
- Lead the full sales cycle including qualification, value-based selling, demonstrations, business case development, and negotiation
- Customize your time to the needs of the territory and account team while celebrating wins across the organization
- Champion diversity and belonging to contribute to an open and inclusive environment
ServiceNow provides a cloud-based digital workflow platform that helps large organizations automate and streamline operations across IT, customer service, HR, security, and other business areas. Its Now Platform hosts a suite of applications via a SaaS model, where customers subscribe to access, update, and receive support and optional consulting services. The platform works by offering configurable workflows and automation across multiple business processes, enabling integration with existing systems and data, with regular updates delivered as part of the subscription. This approach differentiates ServiceNow from competitors through its enterprise-grade, cross-domain workflow platform, strong integration capabilities, and emphasis on a unified experience across IT and business operations. The company’s goal is to help customers modernize operations, reduce costs, and improve service delivery and experiences for employees and customers through automated digital workflows.
Company Size
10,001+
Company Stage
IPO
Headquarters
Santa Clara, California
Founded
2004
Simplify's Take
What believers are saying
- AI-native startups can extend the Now Platform across workflows and automation.[2]
- Services-partner investments like Prodapt deepen implementation capacity across telecom and technology customers.[3]
- Broad venture coverage in software, fintech, retail, and security widens deal flow.[4]
What critics are saying
- Agentic AI from OpenAI and Anthropic threatens workflow software intermediaries like ServiceNow.
- Partner investments can strengthen ecosystem companies that compete for implementation control.
- ServiceNow's investment focus risks dilution if AI innovation shifts toward model vendors.
What makes ServiceNow unique
- ServiceNow Ventures committed $1 billion by 2026 to enterprise software innovation.[1]
- Its focus spans AI, ML, hyperautomation, distributed cloud, and data intelligence.[1]
- Ecosystem Ventures uses partner investments to force-multiply ServiceNow's go-to-market growth.[5]
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Your Connections
People at ServiceNow who can refer or advise you
Benefits
Generous family leave
Flexible PTO
Matched Donations
Retirement benefits
Annual learning stipends
Paid volunteer time
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Qlik and ServiceNow join forces to strengthen ai-driven enterprise workflows. As part of this initiative, Qlik has made a strategic tie-up with ServiceNow to facilitate the inclusion of trusted enterprise context within AI-based workflows that help enterprises make quick decisions. With this tie-up, Qlik intends to narrow the gap that exists between insights obtained from data and workflows through the use of ServiceNow's Workflow Data Fabric and Qlik's analytics, integration, and artificial intelligence offerings. Through this partnership, enterprises will be able to augment their automated workflows and AI agents with context to allow systems to detect patterns, insights, and recommended courses of action. The collaboration would be especially relevant for those organizations seeking to integrate AI on an organizational level through automation since it will allow making automation-based decisions using reliable and enterprise-class data and not limited to certain data pools. As the analytics solution provider, Qlik aims to help automate and speed up decisions made in various areas, such as IT support, customer services, and other operations by bringing analytics closer to operations. This means that contextual AI would become the next step for enterprises.
TrustCloud has launched a native application in the ServiceNow Store, offering continuous control monitoring for enterprise governance, risk and compliance customers. The application syncs validated control signals with ServiceNow IRM, SecOps and CMDB, integrating security and risk operations. The solution addresses limitations of point-in-time manual GRC workflows by enabling continuous testing across applications, infrastructure and vendors at enterprise scale. TrustCloud's AI-native agents analyse structured and unstructured data from cloud and on-premises environments, automating technical, documentation and process control testing. Early customers report significant improvements: one pharmaceutical company increased application assessment throughput from 20 to 200–300 apps annually with the same resources. The application is available now through the ServiceNow Store, following ServiceNow's strategic investment in TrustCloud in 2025.
ServiceNow has reorganised its pricing around three levels of AI capability, embedding artificial intelligence across its entire product strategy. Customers can now choose between Assistive AI, Task Automation and Full Role Automation based on their AI maturity. The company introduced Build Agent SDK, allowing developers to create ServiceNow applications from any coding environment, including GitHub Copilot and Cursor. Senior vice president John Aisien called it "a real game changer" for expanding the developer base. ServiceNow also launched Context Engine, infrastructure for enterprise AI that learns from user behaviour, and the Enterprise Service Management Suite for mid-sized companies. The suite includes an AI-powered implementation agent that compresses traditional six-month deployments to approximately 30 days. "AI is now infused in every package that we offer," Aisien said.
Qlik has partnered with ServiceNow to integrate trusted enterprise data into AI-powered workflows and decision-making processes. The collaboration combines ServiceNow's Workflow Data Fabric with Qlik's analytics engine to deliver richer context from ERP, CRM, supply chain and other enterprise systems. The partnership introduces Qlik metadata collectors for ServiceNow Data Catalog, improving data discovery, lineage visibility and governance. Qlik's analytics engine will send insights directly into ServiceNow workflows and AI agents, enabling better decision-making through cross-system relationships and operational context. The announcement was made at Qlik Connect 2026 in Florida. Qlik, used by 75% of Fortune 500 companies, aims to help enterprises scale AI responsibly whilst maintaining data governance and control across operations.
Salesforce and ServiceNow are clashing over the future of IT service management, with Salesforce CEO Mark Benioff claiming his six-month-old Agentforce IT Service has won five customers from ServiceNow. ServiceNow CEO Bill McDermott disputed the claim, saying four remain customers and one represented just $42,000 in revenue against ServiceNow's $13.2 billion annual total. ServiceNow controls 40 per cent of the ITSM market with 8,600 customers, whilst Salesforce's product has 200 signups. However, analysts suggest this isn't a direct competition. ServiceNow emphasises control and orchestration with 22 years of workflow expertise, whilst Salesforce targets engagement through tools like Slack, meeting users where they work. Salesforce sees opportunity in the broader $50 billion market, particularly amongst midmarket and SMB customers where it already has relationships through CRM and cloud platforms.