C

Crunchyroll

Subscription-based streaming for anime content

Vice President - Commercial Planning

Full-Time
$259.2k - $324k+ Performance bonus
Expert
Bachelor's
Los Angeles, CA, USA
Hybrid
Business & StrategyCorporate Strategy

About the job

Requirements
  • 15+ years of progressive experience in commercial strategy, pricing, monetization, subscription or membership strategy, revenue strategy, growth strategy, or a closely related discipline within a complex B2C or recurring revenue environment such as subscription, streaming, media, entertainment, gaming, ecommerce, SaaS, or consumer technology.
  • Proven experience translating a customer or member value proposition into pricing, packaging, tiering, promotion, benefit, or other commercial architecture and leading decisions that balance growth, conversion, retention, customer or member value, lifetime value, and business economics.
  • Fluency with commercial analytics and financial concepts such as price elasticity, cohort economics, customer or member lifetime value, contribution margin, and scenario modeling.
  • Experience using performance data and analysis to make complex commercial recommendations across multiple functions, business lines, markets, or product experiences with shared commercial economics.
  • Experience supporting a globally distributed customer or member base and regionally differentiated pricing, packaging, promotions, or commercial execution.
  • Experience building, leading, or materially scaling a high-performing commercial strategy, pricing, monetization, revenue management, or planning team, including clear decision rights, governance, operating rhythms, and execution handoffs.
  • Experience setting strategy across functions, influencing executive stakeholders, synthesizing ambiguous issues into decision-ready recommendations, and navigating decisions with long-term impact.
  • Strong judgment in balancing fan or customer value, commercial opportunity, operational feasibility, and long-term enterprise value.
Responsibilities
  • Translate the Membership Strategy value proposition into a practical commercial architecture of prices, tiers, benefits, discounts, and promotions.
  • Set SVOD pricing and design the membership tier structure, including what each tier costs and includes from the Crunchyroll flywheel.
  • Define the benefits, value, and discounts each flywheel spoke must offer members at each tier.
  • Establish tier-level discount and benefit architecture, including the guardrails within which flywheel spokes must offer members at each subscription tier.
  • Lead scenario planning associated with pricing, tier, and membership decisions.
  • Own and maintain the Promotion Rulebook for the entire membership, covering SVOD and all flywheel spokes.
  • Develop the streaming commercial plan and hand the plan and promotion rules to Revenue Operations for execution.
  • Use authoritative performance data from Data & Insights teams and relevant analysis to inform commercial decisions and evaluate implications for member value, growth, retention, and lifetime value.
  • Establish clear commercial assumptions, decision criteria, and performance reviews so leadership can understand the implications and trade-offs of major commercial choices.
  • Build, lead, and develop the Commercial Planning function, establishing clear roles, operating rhythms, analytical standards, and cross-functional interfaces.
  • Monitor commercial assumptions, member value, growth potential, and lifetime-value implications as the commercial architecture evolves.
Desired Qualifications
  • Experience in anime, entertainment, fandom, digital media, or a related cultural consumer category is a plus.
  • A bachelor’s degree or equivalent practical experience is preferred.

About the company

C

Crunchyroll

View
cbWebsite

Crunchyroll streams anime, manga, and Asian dramas to a global audience. It runs a subscription-based service with a free, ad-supported option and premium memberships that offer benefits like early episode access, exclusive content, and high-definition streaming. It also earns revenue from merchandise and produces original anime to attract and retain subscribers. What sets Crunchyroll apart is its dedicated focus on anime and Asian pop culture, fostering a loyal community around its niche content, rather than competing broadly with general streaming platforms. The company's goal is to provide easy access to popular and niche anime content worldwide while growing its brand, subscriber base, and exclusive offerings.

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$26.9M

Headquarters

San Francisco, California

Founded

2006

Get referred to Crunchyroll

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Crunchyroll announced Sekiro: No Defeat for January 2027, exclusive worldwide outside Asia.
  • September 2026 brought Fall 2026 additions, Naruto Shippuden batches, and Solo Leveling merch.
  • MENA expansion showed traction at MEFCC Dubai on September 11-13, 2026, with Arabic subtitles.

What critics are saying

  • Netflix seized Dragon Ball Super: Beerus on October 17, 2026, weakening Crunchyroll's franchise moat.
  • Crunchyroll's August 14, 2026 store paywall and delistings angered buyers and shrank physical sales.
  • If licensors follow Toei into Netflix, Crunchyroll becomes a merchandising shell inside Sony.

What makes Crunchyroll unique

  • Crunchyroll owns the broadest anime library, topping 21 million paid subscribers by May 8, 2026.
  • It localizes aggressively: Arabic, Hindi, Tamil, Telugu, and English dubs expand reach in 2026.
  • Exclusive anime-gaming franchises like Sekiro: No Defeat create fandom gravity beyond streaming alone.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • 401(k) Retirement Plan

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
OtakuKart
Oct 16th, 2026
Crunchyroll announces Hindi, Tamil, and Telugu Dub releases for Black Clover, The Apothecary Diaries Season 3, and more.

Crunchyroll announces Hindi, Tamil, and Telugu Dub releases for Black Clover, The Apothecary Diaries Season 3, and more. Crunchyroll's upcoming Indian-language anime lineup includes new catalogue dubs and Fall 2026 simulcasts, with release dates scheduled throughout October for popular fantasy, mystery, romance, and action series. All content is independently fact-checked & reviewed - its editorial standards Asta and Yuno's rivalry returns to Indian audiences through the Hindi and Tamil dub rollout for Season 1 Part 1. (Image via Studio Pierrot) Crunchyroll is expanding its Hindi, Tamil, and Telugu anime catalogue in India with a fresh lineup of dubbed releases arriving throughout October 2026. The upcoming schedule includes Black Clover, The Apothecary Diaries Season 3, Firefly Wedding, PSYREN, and Overgeared, alongside several other Fall 2026 titles. The additions aim to make more anime accessible to Indian viewers who prefer watching series in their regional languages. The announcement covers both older catalogue titles and ongoing seasonal anime, with several dubs launching weekly. While Black Clover Season 1 Part 1 receives Hindi and Tamil versions, many of the new Fall slate titles will also be available in Telugu. PSYREN, The Detective Is Already Dead Season 2, and The Iceblade Sorcerer Shall Rule the World II are among the Hindi-only releases currently listed. The releases will be available through Crunchyroll, with launch dates ranging from October 6 to October 30. Crunchyroll catalogue dub: Black Clover. Black Clover Season 1 Part 1 began its Hindi and Tamil dub rollout on October 10. The fantasy anime follows Asta and Yuno, two orphans competing to become the Wizard King. While Yuno possesses exceptional magical talent, Asta is born without magic in a world where it defines a person's abilities. Their rivalry pushes them toward different paths as they pursue their shared ambition. Crunchyroll Fall 2026 Hindi, Tamil, and Telugu Dub Schedule: | Anime title | Dub launch date | Languages | | The Laid-Off Cheat-Granting Mage Enjoys a Second Lease on Life | October 6, weekly | Hindi, Tamil, Telugu | | A Wild Last Boss Appeared! Season 2 | October 17, weekly | Hindi, Tamil, Telugu | | The Apothecary Diaries Season 3 | October 23 onward | Hindi, Tamil, Telugu | | Even Though I'm a Super Timid Noble Girl, I Accepted the Bet From My Cunning Fiancé | October 25, weekly | Hindi, Tamil, Telugu | | PSYREN | October 26, weekly | Hindi | | The Detective Is Already Dead Season 2 | October 28, weekly | Hindi | | The Iceblade Sorcerer Shall Rule the World II | October 29, weekly | Hindi | | Firefly Wedding | October 30, weekly | Hindi, Tamil, Telugu | The Apothecary Diaries Season 3 brings Maomao back into a new mystery after a rebellion. A strange breakfast draws the pharmacist into another investigation, while Jinshi faces his responsibilities as the Imperial Brother. Rumors surrounding an immortal maiden and an approaching famine threaten to take the search beyond Li's borders. Firefly Wedding follows Satoko Kirigaya, a noblewoman determined to secure a suitable marriage despite her failing health. When an assassin named Shinpei Goto kidnaps her, she offers to marry him in exchange for her life. His growing obsession complicates her attempt to balance duty, survival, and an increasingly dangerous relationship. More hindi-dubbed anime arriving in October. Stay in the Loop The October schedule also includes PSYREN, a supernatural thriller about high school student Ageha Yoshina, who investigates mysterious disappearances after his childhood friend vanishes. His search leads him into a deadly game connected to a secret organization. Meanwhile, The Detective Is Already Dead Season 2 returns to Kimihiko Kimizuka's world of investigations and unresolved grief following the death of detective Siesta. The Iceblade Sorcerer Shall Rule the World II continues Ray White's story at Arnold Academy, where he hides his identity as an exceptionally powerful sorcerer. Overgeared began its Hindi, Tamil, and Telugu simuldub rollout on September 27 and remains part of Crunchyroll's Fall slate. The series follows Grid, a struggling player in the virtual reality game SATISFY who discovers a legendary blacksmithing quest. After becoming the heir to a powerful crafting class, he begins rebuilding his abilities and pursuing success in the game. Indian viewers can watch these dubbed anime releases on Crunchyroll, with weekly episodes arriving according to the announced schedule. MANGA / LIGHT NOVEL 10.0 /10 (1) OtakuKart | 9.2 /10 | Started | February 16, 2015 | | Publisher | Shueisha | | Author | Yūki Tabata | Asta Gakuto Kajiwara Yuno Yūichi Nakamura Steve Markus Johanson is a Senior Content Writer at OtakuKart and one of the publication's most prolific contributors, with nearly 1,000 published articles. A dedicated content writer, he devotes himself to spreading manga and anime throughout the world, with strong focus on creator interviews, studio strategy, and chapter-level analysis. Thread. Share your take. All comments are held for review before appearing.

ComicBook.com
Oct 14th, 2026
Major Crunchyroll Isekai releases surprise English dub for entire series after 2 years.

Major Crunchyroll Isekai releases surprise English dub for entire series after 2 years. October 14, 2026, 11:30am Crunchyroll has surprisingly released the full English dub series release for one of their major Isekai anime titles after two years, and fans can catch up with it streaming now. The Fall 2026 anime schedule is now underway, and that includes some big Isekai titles that have returned for new seasons. But while some of these releases had English dub releases confirmed for their respective titles, there were a few shows left without one. That's no longer the case for As a Reincarnated Aristocrat, I'll Use My Appraisal Skill to Rise in the World. The anime adaptation for Miraijin A's As a Reincarnated Aristocrat, I'll Use My Appraisal Skill to Rise in the World original light novels is currently airing its third season this Fall, but the franchise had been going all this time without an official English dub release. As a big surprise, however, Crunchyroll has now launched not only the English dub for the first episode of the new season, but for every episode of the first two seasons thus far. Now it's the perfect time to catch up with it. As a Reincarnated Aristocrat releases full English dub with Crunchyroll. As a Reincarnated Aristocrat, I'll Use My Appraisal Skill to Rise in the World is now streaming the English dub for the anime's first two seasons, and the first episode of the third season now airing its episodes as part of the Fall 2026 anime schedule with new episodes then likely releasing on a weekly basis from now on. Directed by Manuel Aragon, the English dub for the series stars a core cast of Reshel Mae as Ars Louvent, Eli Farmer as Rietz Muses, Kara Edwards as Charlotte Reis, Hayden Daviau as Licia Pleide, Kayla Temshiv as Musia Trick and more. It's the perfect time to catch up with everything that's happened in the anime thus far since As a Reincarnated Aristocrat, I'll Use My Appraisal Skill to Rise in the World Season 3 is currently now airing its newest episodes. It features a returning production staff from the first two seasons with Takao Kato returning to direct for new studio GeyeG Pictures, Daisuke Ohigashi handling the scripts, Yuko Yahiro providing the character designs, and Kujira Yumemi composing the music. Why you should catch up with As a Reincarnated Aristocrat. As a Reincarnated Aristocrat, I'll Use My Appraisal Skill to Rise in the World likely isn't the first Isekai anime franchise you think of when seeking out new releases this Fall, but it certainly has been one of the most compelling. If you're a fan of the kinds of Isekai where the main character is building out an entire society (and thus needs to navigate politically in order to expand), then this is the perfect show for you. It's not the traditional power fantasy you see elsewhere by any means. In fact, its main characters is arguably one of the weaker characters in terms of strength. Rather than Ars having a powerful ability that makes him the strongest person in this fantasy world, he instead is born with the ability to see the potential of all of those around him. Wanting to make his territory strong, he goes and recruits those with that hidden potential to make the most of them in new roles. The show sees each of these characters live up to that potential, and thus makes it all the more intriguing when they succeed. Are you going to check out this new English dub on Crunchyroll? Let Comicbook know all of your thoughts about it in the comments!

ComicBook.com
Oct 13th, 2026
Dark Crunchyroll fantasy confirms Season 2 return after 4 years - watch trailer.

Dark Crunchyroll fantasy confirms Season 2 return after 4 years - watch trailer. October 13, 2026, 2:16pm A dark fantasy series you can now find streaming with Crunchyroll has confirmed it's finally coming back for a second season after four long years, and a new trailer is helping to show it off for the first real time. The New York Comic Con 2026 weekend was a big one for Crunchyroll as the streaming service revealed some of the big plans they now have in the works for the future. Because while the streaming service has plenty to watch this Fall, there's even more on the way for 2027. One such series is Berserk of Gluttony, which wrapped up its debut season back in 2023. The anime adaptation for Ichika Isshiki and fame's Berserk of Gluttony light novel series quietly came to an end without news of a second season, but thankfully one has finally been confirmed three years later. And now with Crunchyroll releasing a new trailer for Berserk of Gluttony Season 2, the anime has confirmed a 2027 return for the new episodes. You can check out the trailer below. Berserk of Gluttony Season 2 confirms 2027 Crunchyroll release. Berserk of Gluttony Season 2 will be making its debut sometime next year, and Crunchyroll has confirmed they will be exclusively streaming the new episodes alongside their premiere in Japan. This will mark four years since the release of the first season, but it will feature a returning production staff and studio for the new episodes as it was confirmed that Tetsuya Yanagisawa and Kenichi Ishikura will be directing the new season for ACGT. Mariko Kunisawa also returns to provide the scripts, and Takafumi Furusawa will be providing the character designs once more. While there are still more updates needed when it comes to the production staff, Berserk of Gluttony Season 2 has confirmed it will feature a returning voice cast from the first season including Ryota Osaka as Fate Graphite, Tomokazu Seki as Greed, Hisako Tojo as Roxy Heart, Misato Matsuoka as Myne, Hitomi Sekine as Eris, and Takehito Koyasu as Aaron all set thus far. But any potential new characters joining the cast as teased by this trailer have yet to be revealed as of this time. ComicBook, LLC'll see more of that as the anime gets closer to its return. Why you should watch Berserk of Gluttony. Berserk of Gluttony is a pretty fun anime series. It's a darker fantasy where every person is born with a special skill, and main character Fate has one that initially seems like a terrible one. But when pairing up with a dark weapon named Greed, Fate's hunger begins to grow to a point where he needs to kill as many monsters as he possibly can in order to satiate it. He's always on the verge of losing control of his power, and that makes for a fun balance to keep an eye on as the anime continues. If you wanted to catch up with everything that's happened in Berserk of Gluttony so far, you can find the anime's debut season now streaming with Crunchyroll in the meantime. There's an English dub release for the anime as well, but it's still far to early to find out whether or not the second season will get a dub. But how are you liking the way Berserk of Gluttony Season 2 is shaping up so far? Let ComicBook, LLC know all of your thoughts about it in the comments!

ComicBook.com
Oct 13th, 2026
One of the hardest hitting webtoons confirms Crunchyroll anime debut - watch first look trailer.

One of the hardest hitting webtoons confirms Crunchyroll anime debut - watch first look trailer. October 13, 2026, 9:00am Crunchyroll's plan to adapt more Korean webcomics, known as manhwa or webtoons, is also set to bring The Boxer by Jung Ji-Hoon (JH) to anime. The first look at the adaptation has been released, highlighting the hard-hitting action that the webtoon is known for. The announcement came during the recent New York Comic Con event, where the streaming platform revealed plans to adapt around 15 webtoons into anime in the future. Among them was The Boxer, with its announcement including a trailer, cast, and staff details. The anime will be brought to life through a partnership between Japanese studio Breccia and Korean studio STUDIO JEMI. The anime will be co-directed by Takehiro Kubota and KANG Wonyeong, while Toshiya Ono will handle series composition and scripts, and Masahiro Suwa will design the characters. The revealed cast includes Koki Uchiyama as the protagonist Yu, Kensho Ono as Ryu, Tomokazu Seki as K, and Toshiyuki Toyonaga as J. These voice actors are known for their roles in popular anime, including Kaiju No. 8 and Jujutsu Kaisen. Crunchyroll has yet to reveal the anime's release date, but its first look and hard-hitting narrative are already positioning it as one of the most intense anime to come, which could also revolutionize the pattern of webtoon anime adaptations. Crunchyroll's new boxing anime will expand the industry's horizons. What makes the anime adaptation of The Boxer a significant step is how it could help manhwa adaptations move beyond the Solo Leveling-style anime. Ever since Solo Leveling received its anime adaptation, numerous Korean webcomics have followed suit, but many have relied on similar elements. This year alone has seen two such anime, Tomb Raider King and Overgeared. However, recent announcements of more webtoon adaptations suggest that the industry is expanding beyond this reputation, and The Boxer is solid proof of that. The upcoming anime's premise is what makes it so ambitious. It follows Yu, a 17-year-old high school student who embarks on a boxing journey while searching for meaning and emotion in life. The story sees K, a legendary boxing trainer searching for the next great fighter, discover Yu after witnessing him being bullied without reacting. However, K recognizes Yu's hidden potential as a fighter, thanks to his superhuman reflexes, and decides that he could become the next boxing champion. Yu agrees to train under him, but only asks whether hurting others will be fun for him. This sets the stage for a story in which the protagonist not only showcases his talent and rises through the ranks of the sport but also searches for something new and worthwhile to live for, discovering the passion that drives him. The trailer also highlights this element, alongside crisp animation that positions the series as one of the most visually striking modern anime about fighting. With a premise that bears some similarities to Hajime no Ippo, The Boxer could become its next major counterpart in the anime industry. Crunchyroll has yet to announce a release date for this hard-hitting adaptation of one of the most action-packed webtoons, but given its promising direction and visuals, fans may see it arrive by late 2027 or early 2028.

Hardcore Droid
Oct 12th, 2026
Crunchyroll expands lineup with upcoming cozy RPG, The Witch's bakery.

Crunchyroll expands lineup with upcoming cozy RPG, The Witch's bakery. Spread the love This week Sunny Lab and Silver Lining Interactive announced a partnership with Crunchyroll Game Vault to bring their upcoming cozy narrative RPG, The Witch's Baker, to mobile. Gamers with premium Crunchyroll subscription tiers will be able to play iOS and Android versions. The mobile launch date, unfortunately, has yet to be confirmed. This week's announcement comes just ahead of the game's scheduled digital launch on PC and consoles on October 14. Related topics. - A pirate, among other things, L Grady likes to play video games and write about them.