Senior Experience Lead - Creative Director, Digital Experience

Overview

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. We're moving with urgency to become a Next Gen Good Neighbor, with technology that strengthens human connections and enhances the customer experience. As an employee, you'll spend less time navigating systems and more time applying judgment, empathy, and expertise in the moments that matter most.

Location: Bloomington, IL; Dunwoody, GA; Richardson, TX; Tempe, AZ
Hybrid Work arrangement:  A "Hybrid" position means selected candidates will be assigned to a facility and will spend some time working both in office and from their home.

SPONSORSHIP:  Applicants for this position are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

Responsibilities

We're looking for experienced design leaders who are passionate about elevating design excellence, building our overall design capability through the development of our practitioners, and shaping the future of Experience Design at State Farm.

Senior Experience Leads are creative directors that partner with organizational and experience leadership to define experience strategy, influence product direction, and strengthen our design practice across products, services, and customer journeys. They serve as trusted experience leaders who build alignment across Product, Engineering, Research, and Design while ensuring the experiences we deliver are customer-centered, accessible, scalable, and aligned with our design standards.

What Success Looks Like

Senior Experience Leads strengthen both the products they support and the Experience Design practice they help shape. Success in this role means:

• Establishing a clear experience vision that aligns customer needs, business objectives, and technical direction.
• Building organizational capability by developing practitioners, elevating design quality, and strengthening the consistency of Experience Design across teams.
• Influencing strategic decisions and fostering trusted partnerships that deliver connected customer experiences and measurable business outcomes.

Key Responsibilities

• Shape and advance experience strategy across multiple products, teams, or customer journeys, delivering connected customer experiences that align customer needs with business priorities.
• Serve as the senior experience leader for assigned initiatives, driving design quality and providing strategic guidance on complex experience decisions.
• Partner with Product, Engineering, Research, Business, and Experience Leadership to build alignment, influence decisions, and deliver meaningful customer and business outcomes.
• Strengthen the Experience Design practice by developing practitioners, championing accessibility, and advancing the consistent application of the State Farm Design System and brand standards.
• Evaluate and responsibly apply AI and emerging technologies to enhance design practices, practitioner effectiveness, and customer experiences.
• Operate with a high degree of autonomy, influencing strategic outcomes across organizational boundaries while balancing customer, business, and technical priorities.

Qualifications

Preferred Experience

• Bachelor's degree in User Design, Human-Computer Interaction, Human Factors, Psychology, or a related discipline, or equivalent professional experience.
• 3 to 5 years of experience serving as a Creative Director/Art Director or in a comparable UX leadership role.
• Demonstrated success leading complex experience initiatives across multiple teams, products, or customer journeys.
• Strong communication, storytelling, facilitation, coaching, and influencing skills with the ability to build alignment across diverse stakeholders and leadership.
• Proven ability to strengthen design capability by developing practitioners and elevating design quality across teams.
• Strong portfolio demonstrating strategic thinking, design leadership, and measurable customer and business impact.
• Commitment to continuous learning and the responsible adoption of emerging technologies, including AI.

Our Benefits

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Potential starting salary range: $137,000 - $179,000
  • Starting salary will be based on skills, background, and experience
  • High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 15% of base salary

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!