I

Inspired Thinking Group

End-to-end marketing services with automation

HubSpot Systems Analyst

ContractPosted on 10/20/2026
No salary listed
Mid
Birmingham, UK
HybridHybrid; Smart Working permits up to 40% work from home.
IT OperationsEnterprise Applications

About the job

Requirements
  • Proven hands-on experience administering and configuring HubSpot CRM, with Sales Hub and/or Service Hub.
  • Experience reviewing and restructuring a CRM to fit changing business processes.
  • Experience translating business requirements into practical system changes.
  • Strong understanding of HubSpot data structures, properties, pipelines, workflows, automations, reporting and dashboards.
  • Experience with data cleansing projects.
  • Proficiency with Excel.
  • Experience managing change in a controlled way, including testing, sign-off, release communications and rollout.
  • Experience working with senior and C-suite stakeholders.
  • Ability to explain technical changes in plain English to non-technical users.
  • Eligibility to work in the United Kingdom without current or future sponsorship.
Responsibilities
  • Review the current HubSpot configuration, usage and integrations, and identify where they no longer fit business needs.
  • Work with stakeholders to capture requirements and agree the target way of working in HubSpot.
  • Build and agree a prioritised realignment plan, and deliver it in manageable phases with minimal disruption to users.
  • Redesign and simplify objects, properties, pipelines, lifecycle stages, and deal and ticket stages to match agreed processes.
  • Rationalise and rebuild workflows, automations and sequences, retiring those that are redundant or no longer needed.
  • Review user roles, teams and permissions so that access is appropriate and aligned with ITG policy.
  • Administer, configure and maintain HubSpot day to day.
  • Manage and maintain integrations between HubSpot and other business systems, including finance and ERP platforms.
  • Collaborate with HubSpot, vendors and IT to resolve issues and make best use of platform functionality.
  • Manage change in a controlled way, including testing, sign-off and release communications.
  • Act as the HubSpot subject matter expert within the FS&BI team.
  • Audit existing HubSpot data, including contacts, companies, deals and custom objects, to identify duplicates, gaps and inconsistencies.
  • Define and document data standards, naming conventions and ownership with the FS&BI Master Data pillar.
  • Clean, migrate and reformat data as required to support the realigned structure.
  • Put ongoing checks in place to maintain data quality after the project ends.
  • Rebuild HubSpot dashboards and reports so they reflect the agreed structure and definitions.
  • Support consistent reporting between HubSpot and group finance and business intelligence reporting.
  • Manage new reporting requests, providing insight and supporting their design and testing.
  • Support ad hoc reporting for commercial and leadership stakeholders.
  • Act as the point of contact for HubSpot questions and issues, coordinating escalations where needed.
  • Develop user guides, training materials and short workshops to help users adopt the new ways of working.
  • Gather user feedback throughout the project and adjust the plan accordingly.
  • Document the final HubSpot configuration, processes, data flows and integrations.
  • Maintain a clear change log throughout the contract.
  • Prepare a full handover at the end of the contract so the permanent team can run the system without relying on individual knowledge.
  • Ensure HubSpot is configured and used in line with internal policies, data protection requirements and ITG’s group artificial intelligence policy where artificial intelligence features are used.
Desired Qualifications
  • HubSpot certifications.
  • Experience with HubSpot integrations with finance or enterprise resource planning systems, such as NetSuite or Sage Intacct.
  • Experience with Power BI.
  • Experience with system integrations and process automation.
  • Experience with data migration projects.

About the company

I

Inspired Thinking Group

View

Team ITG combines marketing technology, automation, and content creation to help brands plan, run, and measure campaigns. It uses data from its CRM to inform strategies, automates repetitive tasks, and produces content in its Birmingham Capture Studios with virtual production facilities for delivery. It pairs in-house content capabilities and advanced virtual production with end-to-end services for global brands and sustainable practices. Its aim is to provide tech-enabled marketing solutions that simplify processes, speed delivery, and produce compelling content while prioritizing eco-friendly operations.

Company Size

1,001-5,000

Company Stage

Early VC

Total Funding

$4.2M

Headquarters

London, United Kingdom

Founded

2008

Get referred to Inspired Thinking Group

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Tractor Supply cut email marketing costs 32% with Storyteq by April 29, 2026.
  • ITG's 2026 content and AI thought leadership signals steady enterprise demand.
  • The U.S. expansion targets 132 of the top 250 global brands, expanding sales reach.

What critics are saying

  • July 2026 IPO proceeds repaid $361 million debt, limiting acquisition firepower.
  • Adobe Firefly inside Storyteq gives Adobe leverage if it sells direct.
  • A failed U.S. integration from PureRed would weaken margins and customer retention by 2027.

What makes Inspired Thinking Group unique

  • Storyteq won Gartner Leader again in 2026, validating enterprise content-platform depth.
  • Adobe Firefly integration on January 15, 2026 strengthens ITG's workflow and compliance moat.
  • PureRed acquisition brought 500 specialists and U.S. retailers Microsoft, Kroger, Walgreens.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Hybrid Work Options
  • Flexible Work Hours
  • Paid Vacation
  • Remote Work Options
  • Parental Leave
  • 401(k) Retirement Plan
  • Wellness Program
  • Gym Membership
  • Employee Referral Bonus
  • Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

10%
PR Newswire
Oct 20th, 2026
ITG appoints Juliette Aiken as Storyteq chief marketing officer to drive global growth

Inspired Thinking Group (ITG), an AI-powered content company, has appointed Juliette Aiken as chief marketing officer of Storyteq, its marketing technology platform. She will lead global marketing strategy and brand growth. Aiken previously worked at Dotdigital, where she helped grow the company to more than 3,000 clients worldwide. She will focus on raising awareness of Storyteq, which has been named a Leader in the Gartner Magic Quadrant for Content Marketing Platforms for four years running. She will also promote its role in ITG's wider offer, which combines AI, technology, data, and expert services. "Juliette's expertise will help us communicate that vision more effectively," said ITG chief executive officer Andrew Swinand.

AInvest Fintech Inc.
Jun 22nd, 2026
ITG uses IPO proceeds to repay $361M debt, remainder for general purposes

ITG has allocated its initial public offering proceeds to repay $120 million on its revolving credit facility and $241 million on its term loan, with the remainder designated for general corporate purposes, according to a Securities and Exchange Commission filing. The debt repayment strategy aims to strengthen the company's balance sheet and reduce leverage following the IPO. By settling these obligations, ITG seeks to improve financial flexibility and demonstrate disciplined capital management. The remaining funds may be used for operational expenses, working capital or other strategic initiatives. The move aligns with common post-IPO financial strategies focused on long-term stability.

Yahoo Finance
Jan 20th, 2026
Adobe's Firefly AI integrated into ITG's Storyteq platform to deepen enterprise content creation moat

Adobe's Firefly generative AI has been integrated into Inspired Thinking Group's Storyteq content marketing platform, pairing with ITG's Halo Intelligence to streamline workflows, approvals and compliance for enterprise marketers. The January 2026 announcement highlights Adobe's strategy to embed its AI tools within third-party marketing ecosystems. The integration comes as investors weigh Adobe's AI monetisation potential against competition from lower-cost standalone AI tools. Adobe reported full-year 2025 revenue of $23.8 billion and net income of $7.1 billion in December 2025. Adobe's projections anticipate $29.3 billion revenue and $8.7 billion earnings by 2028, requiring 9% annual revenue growth. Some analysts forecast revenue reaching $31.2 billion and earnings of $11.4 billion by 2028, though outcomes depend on converting partnerships into paid AI usage.

Adweek
Feb 18th, 2025
ITG Expands to U.S. with PureRed

Inspired Thinking Group (ITG) has expanded to the U.S. by acquiring PureRed, enhancing its AI-powered content platform, Storyteq. This move, led by CEO Andrew Swinand, aims to tap into the U.S. market, which hosts 132 of the top 250 global brands. PureRed's CEO, Brian Cohen, will become ITG's U.S. CEO. The acquisition provides ITG with access to top retailers and 500 marketing specialists, as PureRed's brand will be phased out in the U.S. Financial terms were not disclosed.

Just Entrepreneurs
Dec 14th, 2022
Team ITG acquires Emerald Thinking Group to boost data strategy capabilities — Just Entrepreneurs

Team ITG, the technology-led, multichannel marketing activation business, announces that it has acquired Emerald Thinking Group, a data-driven customer experience agency.