Full-Time
Product Marketing Director
NetraDyne
1,001-5,000 employees
AI-powered fleet safety dash cam analytics
No salary listed
Nuneaton, UK
Hybrid
Hybrid role based in UK or NL with periodic travel (approx. 20-30%).
 Growth & Marketing (2) |
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- 10+ years of progressive B2B product marketing experience, with at least 4 years in a people-management role leading PMM teams.
- Proven success leading product marketing across international markets, ideally with direct experience across the UK, EU, India, and/or APAC.
- Demonstrated ability to operate as a player-coach: managing a distributed PMM team whilst personally owning hands-on PMM execution for a defined region or segment.
- Strong track record of partnering with Product Management to influence roadmap decisions based on market and customer insight.
- Proven launch leadership: experience owning multi-market product launches end-to-end, from positioning through field readiness and post-launch optimisation.
- Exceptional positioning, messaging, and storytelling skills; able to translate complex technology into clear, outcome-based value for B2B buyers.
- Experience partnering with Demand Generation, Field Marketing, and Sales Enablement to drive pipeline, brand awareness, and seller productivity.
- Strong people leadership: experience hiring, coaching, and developing PMMs in a high-performance culture.
- Data fluency: able to connect PMM activity to pipeline, adoption, win-rate, and revenue outcomes with analytical rigour.
- Exceptional written and verbal communication; comfortable presenting to senior leadership and external audiences including customers, partners, and industry analysts.
- High bar for AI-native ways of working: actively uses AI tools to drive quality and productivity across PMM workflows.
- Own the international PMM strategy and priorities for the UK, EU, India, and APAC; accountable for business outcomes including pipeline contribution, win-rate, product adoption, and attach rates.
- Translate market, customer, and competitive intelligence into a defensible regional plan; influence executive decisions on regional investment and prioritisation.
- Partner with international Sales leadership to align PMM priorities with regional revenue targets and pipeline coverage; define and track KPIs with rigour.
- Act as the voice of the international market within the Product organisation, shaping the regional product roadmap and influencing product, packaging, and pricing decisions.
- Translate global product capabilities into regionally relevant value propositions and feed market and customer gaps back into product priorities including EU regulatory requirements, UK fleet workflows, India market dynamics, and APAC localisation needs.
- Own positioning and messaging for the international product portfolio; steward the Netradyne narrative across all markets and represent the brand externally with customers, partners, and analysts.
- Lead multi-market launch strategy and execution end-to-end — from market readiness through to enablement, partner activation, and post-launch optimisation — whilst directly owning UK/EU launches.
- Establish consistent launch playbooks and GTM metrics that the team adopts across all regions.
- Partner with Corporate Marketing and Growth Marketing to drive regional pipeline and brand awareness, aligning on shared priorities and delivering messaging, launch assets, and campaign narratives.
- Partner with Sales Enablement and Sales Leadership to build and maintain enablement toolkits including presentations, battlecards, demo scripts, ROI tools, and competitive intelligence — tuned to regional sales motions.
- Lead, coach, and grow a distributed team of PMMs based in India; hire and develop high-performing talent and build a high-trust, high-performance team culture across time zones.
- Set team OKRs, allocate work and capacity across regions, and manage the international PMM budget within delegated authority.
- Drive AI adoption across PMM workflows to deliver measurable productivity gains; communicate strategy, performance, and priorities to senior leadership with executive-ready clarity.
- Background in fleet management, transportation, telematics, IoT, mobility, computer vision, or AI-powered enterprise SaaS.
- Experience in a high-growth, scaling SaaS environment (Series C through to post-IPO).
- Experience managing teams or stakeholders across India and multiple time zones.
- Familiarity with EU and UK data privacy and regulatory considerations relevant to commercial fleet technology.
- A Bachelor’s degree in Marketing, Business, Communications, or a related discipline is highly desirable.
- An advanced degree (MBA or equivalent) is advantageous but not essential.
NetraDyne provides AI-powered safety solutions for commercial fleets. Its main product is an AI-driven dash cam that analyzes driver behavior in real time, detects risky actions (like texting or drowsiness), and issues audio alerts to help drivers correct behavior. Beyond recording, it converts data into actionable insights for fleet managers, enabling remote monitoring, driver coaching through recommended videos, and rewards for safe driving. Revenue comes from selling the technology and a subscription-based software platform for proactive safety, traffic-violation detection, and performance analytics. The company differentiates itself by focusing on proactive, data-driven safety and coaching to prevent incidents, rather than merely recording events. Its goal is to reduce accidents and create safer, smarter roadways for commercial fleets.
Company Size
1,001-5,000
Company Stage
Series D
Total Funding
$352.5M
Headquarters
San Diego, California
Founded
2015
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Simplify's Take
What believers are saying
- Netradyne Intelligence launched June 2026 automates driver coaching and collision records, scaling behavior change.
- Moove acquisition in 2025 accelerates European enterprise growth by combining local expertise with Netradyne's AI platform.
- 80% accident reduction within 12 months and 15% claim frequency drop proven via Ride Yellow deployment in 2025.
What critics are saying
- Samsara's unified AI platform displaces Netradyne's standalone dash cam model with 20% collision reduction via In-Cab Nudges.
- Insurers demanding stricter punitive enforcement could undermine Netradyne's positive reinforcement model in high-liability sectors like oil and gas.
- Moove legacy clients may churn to European competitors like Ayopa if 2026–2027 integration rollout faces service delays.
What makes NetraDyne unique
- Netradyne analyzes 100% of driving time via edge AI, eliminating G-force triggers for proactive safety.
- GreenZone scoring rewards safe behavior alongside risk detection, fostering driver trust and retention.
- Proprietary AI agents automate coaching and incident response, reducing safety team workload without added headcount.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Paid Sick Leave
401(k) Retirement Plan
401(k) Company Match
Disability Insurance
Life Insurance
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 0%Netradyne, an AI-powered fleet safety solutions provider, has announced an integration with Hyundai Translead's HT LinkVue trailer visibility system. The partnership brings wireless trailer video directly into Netradyne's Driver•i platform, providing fleets with 360-degree visibility of tractor-trailer operations within a unified interface. The integration addresses trailer-related incidents such as side swipes and cargo damage, which are amongst the costliest risks for commercial fleets. By combining trailer video with Netradyne's AI safety alerts and coaching workflows, fleets can streamline incident review and reduce claims cycles without manually retrieving footage from disconnected systems. Labatt Food Service has already implemented the integration in its San Antonio fleet, focusing on reducing backing incidents. The solution is now available to all fleets with commercial trailers.
Introducing the Netradyne Customer Community. February 19, 2026 minute read time Ginah Yoo, Community Manager At Netradyne, Netradyne, Inc. has always known that its technology is only as powerful as the people who use it. That's why Netradyne, Inc. is incredibly excited to announce the launch of the Netradyne Customer Community, its first-ever program designed to bring customers together in a dedicated space for networking, learning, and collaboration. The vision behind the Community. Netradyne, Inc. has heard from countless customers about the innovative approaches they've developed, the challenges they've overcome, and the best practices they've discovered. These insights shouldn't stay siloed: they're too valuable. The Community brings these conversations together in one place. It's where questions find answers, where proven strategies get shared, and where your experience helps other customers succeed. What you can expect. Network of Industry Experts: Connect with fleet managers, safety directors, and operations leaders who are facing the same challenges you are. Share strategies, ask questions, and learn from professionals who've been where you are and have proven solutions to offer. Practical Best Practices: Learn how other customers are driving behavior change, achieving driver buy-in, and improving safety metrics. Get direct answers to questions like "How did you roll out this feature?" or "What worked best for reducing incidents?" Exclusive Resources and Events: Get guides, webinars, product updates, and members-only events. Join product feedback sessions to shape what Netradyne, Inc. build next. See new features first and stay ahead of industry trends. Recognition for Your Contributions: Your participation matters. Earn recognition for your contributions through exclusive swag, Community spotlights, and a reputation as a thought leader. Who should join? Every Netradyne customer is encouraged to join the Community. Safety managers working to reduce incidents, operations directors looking to optimize fleet performance, thought leaders driving innovation in their industry, customers looking to better leverage their Netradyne products: you'll all find value here. The Community works because it brings together your perspective with diverse voices from fleets of all sizes and across all industries. Why this matters. Netradyne, Inc. is not just facilitating conversations; Netradyne, Inc. is building an ecosystem where its customers can thrive together. The Community reflects its commitment to supporting you beyond the technology, creating lasting value through connection and the exchange of knowledge and experience. As the Community grows, Netradyne, Inc. is exploring expanded opportunities like regional events, specialized working groups, and additional ways to bring customers together. Netradyne, Inc. is learning alongside you, and Netradyne, Inc. is committed to evolving the Community based on your feedback. Ready to get started? The Community is live and ready for you to explore. Getting started is easy: Access through your IDMS dashboard or from Netradyne.com: * Look for Community in the top right menu of your dashboard to be signed in automatically through SSO. * You can also access Community through Netradyne.com under Resources. Once you're in, you'll have access to ongoing discussions, exclusive resources, and a network of peers ready to connect. Introduce yourself, share why you're here, and jump into the conversations that matter to you. Netradyne, Inc. is looking forward to having you be part of the Community! Questions about the Netradyne Community? Reach out to your Customer Success Manager. Want to protect drivers & reduce costs? That's not a trick question. See for yourself with a demo.
Netradyne adds fatigue detection to video safety platform. Netradyne, a global leader in AI-powered fleet safety and performance solutions, today announced the UK launch of its flagship Driver - i D-450 video safety platform and the latest Driver Monitoring System (DMS) Sensor for real-time drowsiness detection. The AI-powered, four-camera D-450 system records and analyses 100% of driving time with ultra-high accuracy, helping fleets cut accidents and improve driver performance. The optional DMS Sensor for driver drowsiness detection is an in-cab accessory that specifically monitors a driver's eye movements for signs of drowsiness. Unlike single-feature fatigue systems, Netradyne's combined Driver - i and DMS solution delivers a comprehensive, AI-powered safety ecosystem that continuously monitors 100% of driving time to identify risks early, issue real-time alerts, and recognise positive driving. This holistic approach supports compliance with safety mandates while enabling fleet operators to cut accidents, lower costs, and build safer driving cultures. * Sergio Barata Full-spectrum monitoring and coaching: Embedded AI and edge computing analyse 100% of every journey, instantly identifying risk behaviours, issuing instant alerts, and generating rich data to inform coaching. * Early drowsiness detection: The DMS Sensor leverages years of sleep research and vast datasets to detect subtle fatigue signals, such as prolonged blinks and slow eyelid closure, using validated measures like Percentage of Eyelid Closure over the Pupil over Time (PERCLOS), well before a driver loses focus. The sensor is designed to perform in challenging conditions, including low light or when drivers are wearing sunglasses. Audio alerts help avert accidents, especially in passenger transport, long-haul trucking, logistics, and the transportation of dangerous goods. * Positive reinforcement: Netradyne's Driver - i recognises good driving behaviour, encouraging positive habits and long-term improvement. * Driver scoring system: Netradyne's GreenZone scoring dashboard helps fleet and safety managers coach effectively and run recognition and rewards programmes. "Netradyne is committed to transforming road safety with smarter technology and our mission of saving one new life on the road every day," said Sergio Barata, VP, EMEA, Netradyne. "The D-450 platform has already set a new benchmark for AI-powered fleet monitoring, and the DMS Sensor now brings unprecedented accuracy to drowsiness detection. With Driver - i already trusted by thousands of fleets worldwide, we're excited to deliver a solution that goes beyond compliance to build safer driving cultures for UK fleets." The UK's transport and logistics industry faces mounting pressures, from chronic driver shortages and widening skills gaps to rising stress levels and persistent road safety risks. In
Netradyne launches Driver-i D-450 platform in the UK. Netradyne has launched its Driver-i D-450 video safety platform and drowsiness detection sensor for fleets in the UK Netradyne has launched its Driver-i D-450 video safety platform and driver monitoring system (DMS) sensor for real-time drowsiness detection in the UK, expanding the availability of its AI-powered fleet safety technology. The four-camera D-450 system records and analyses driving time to identify risk behaviours and issue real-time alerts, while the optional DMS sensor monitors eye movements for signs of drowsiness, detecting signals such as prolonged blinks and slow eyelid closure. The DMS sensor uses the Percentage of Eyelid Closure over the Pupil over Time metric to detect fatigue and is designed to function in low light conditions and when drivers wear sunglasses. Audio alerts are issued when drowsiness is detected, with applications in passenger transport, long-haul trucking, logistics and dangerous goods transportation. Sergio Barata, Vice President of EMEA at Netradyne, said: "The D-450 platform has already set a new benchmark for AI-powered fleet monitoring, and the DMS Sensor now brings unprecedented accuracy to drowsiness detection. With Driver-i already trusted by thousands of fleets worldwide, we're excited to deliver a solution that goes beyond compliance to build safer driving cultures for UK fleets." The system includes a GreenZone scoring dashboard to support fleet managers with coaching and driver recognition programmes.
Netradyne unveils Video LiveSearch: industry first on-device search capability powered by natural language and Edge AI. Faster situational awareness helps fleets reduce response times, enhance safety, and streamline operations. Netradyne, a leader in AI-powered fleet safety and performance solutions, announced the launch of Video LiveSearch, an industry-first technology that leverages real-time natural language search powered by on-device edge AI intelligence. Video LiveSearch enables fleet managers to proactively search across every vehicle in real-time and instantly uncover the most meaningful video to pull. Delivering Faster Situational Awareness Until now, fleets have had to rely on incidents being reported by other teams, wait through cloud processing delays, manually triangulate the vehicle and timeframes of interest to download, and then sift through hours of downloaded footage - slowing investigations and limiting fleets to a reactive approach to fleet safety and performance. Video LiveSearch provides a step-change improvement by enabling fleets to shift from a reactive to a proactive operational approach: * Empowering their teams to proactively improve safety and performance with virtually instant line-of-sight into where to look, instead of waiting for reports or digging through timelines. * Enabling real-time, on-device search using a simple, natural language prompt for road-facing camera views across every vehicle in the fleet. * Surfacing the most relevant before-during-after video clips, instead of guessing or manually triangulating video timestamps. "Video LiveSearch is the fleet industry's first on device, real-time search capability - giving fleets faster situational awareness to proactively understand what's happening across their operations," said Avneesh Agrawal, CEO and co-founder of Netradyne. "Fleet operators can instantly find the exact moments of interest across their entire fleet in real time, enabling faster action and safer, more efficient operations. Using natural language and AI-powered search, fleets can proactively identify risks and inefficiencies across their operations, such as school bus stop-arm compliance, commercial proof of service, cracked-windshield maintenance, or claims support." Powered by On-Device Edge AI Video LiveSearch is possible because of Netradyne's advanced edge intelligence that brings together: Real-Time Reasoning at the Edge Netradyne creates searchable video for virtually 100% of road-facing drive time directly on the vehicle - so Video LiveSearch doesn't have to wait on cloud downloads to start finding relevant video. Every free-text search returns the top matches in seconds, whether across a single vehicle or the entire fleet, giving teams near-instant discovery of which clips to pull. Instead of chasing details like vehicle, date, or trip and hoping a video request hits the mark, fleets can immediately see the best matches and download only the footage they need. Context-Aware Search that Learns Real-World Patterns Netradyne's edge intelligence learns patterns in real-world road scenes and driving behavior, enabling LiveSearch to instantly match a simple search prompt to the most relevant video footage and return the right clips to pull for before - during - after context. "The enabling hardware for Video LiveSearch, the D-810 device, turns every vehicle into an intelligent multi-modal sensor for your fleet operations," said David Julian, CTO and co-founder of Netradyne. "Video LiveSearch leverages that intelligence to deliver rapid insights, giving fleets the power to quickly search for what's happening around their vehicles, drivers, and passengers in real time. This represents a foundational step in our Physical AI platform, where our technology continuously interprets the physical world to power both rapid discovery and precision operations." Two-Speed AI: Discover Fast, Operationalize with Precision Netradyne views Video LiveSearch as a core pillar of its Two-Speed AI strategy. * Exploration: Broad semantic search enables rapid discovery without waiting on product development cycles. * Operationalization: High-precision, domain-optimized models power real-time coaching and safety-critical workflows. Video LiveSearch accelerates discovery while informing where deeper AI investment delivers the greatest operational impact. Responsible AI by Design Video LiveSearch embeds responsible AI governance directly into its architecture. An AI front-end screening layer evaluates natural-language prompts before they reach the edge reasoning engine, automatically rejecting requests outside approved operational intent - such as identifying individuals or tracking license plates. This approach ensures Video LiveSearch remains focused on safety and operational use cases, preserves driver trust, and prevents misuse by design rather than policy. Pioneering Physical AI for Fleets Video LiveSearch represents a foundational step in Netradyne's broader Physical AI vision, where AI continuously interprets multimodal data on the vehicle to understand the driver, vehicle, driving environment, and trip as an integrated system. By making this context instantly searchable, Video LiveSearch transforms how fleets gain situational awareness and take action across their operations.