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IPG Mediabrands

Global media planning, buying, analytics

Senior Media Consultant

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • A successfully completed commercial vocational qualification or university study in media, marketing, communications, business administration, or a comparable qualification.
  • Several years of experience in media consulting and/or media planning, ideally with a cross-media focus.
  • A very good understanding of cross-channel campaigns and media strategy development.
  • Strong numerical understanding, analytical affinity, and interest in working with data and insights.
  • A confident, empathetic, and persuasive manner when working with clients and internal teams.
  • Curiosity about developments in media, technology, and markets, and the ability to assess trends strategically.
  • Proficiency with common media-related tools and planning systems.
  • Good to very good German and English language skills.

Responsibilities

  • Review current campaign status, schedules, deadlines, and emails from clients, media sellers, and internal teams.
  • Coordinate ongoing campaigns internally as the interface between clients, strategy, and internal media specialists.
  • Analyze market, target-group, and performance data; develop cross-media strategies and allocate budgets across channels including cinema, online video and display, paid social, out-of-home, and digital audio to maximize customer-journey impact.
  • Attend client meetings, provide campaign updates, present performance analyses, and make recommendations.
  • Translate complex media topics into clear decision-making materials and advise clients strategically, transparently, and with a focus on solutions.
  • Prepare reports and presentations covering learnings or proposals.

Desired Qualifications

  • Experience in media consulting and/or media planning with a cross-media focus is ideally desired.

About the Company

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IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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