Full-Time

Lead Product Marketing Manager

Crypto

Posted on 9/12/2024

Pulley

Pulley

51-200 employees

Cap table management for startups and founders

Enterprise Software
Financial Services

Compensation Overview

$150k - $200kAnnually

Mid

Remote in USA

Category
Product Marketing
Product
Requirements
  • 3-5 years of experience in product marketing experience, with 2+ years of experience in the Crypto space
  • Experience setting marketing strategy AND executing
  • Product marketing depth: With core competencies in positioning, messaging, launch management, and partner marketing
  • Marketing breadth: You understand channel, content, and comms strategy in addition to product marketing strategy
  • Writing ability: You’ve written short-form and long-form content, and can point to examples of your writing. You’re comfortable using AI to get something started and move quickly
  • High-quality bar: You've developed marketing strategies and tactics that put the customer first, while hitting growth goals at the same time
  • Goal setting & prioritization: You know how to set both short-term goals and long-term goals that are used for prioritization and focused on impact.
Responsibilities
  • Gain a deep understanding of our crypto customers and product offerings, develop our positioning and messaging, and communicate about the product and its benefits to our audience.
  • Create compelling messaging and content tailored to crypto audiences. Develop deep understanding of crypto market trends, customer needs, and competitor landscape
  • Collaborate with product teams to inform the roadmap based on Crypto market and customer insights. Develop, lead, and execute on successful product launches and ongoing marketing campaigns. Develop assets to support the GTM teams including sales enablement materials such as decks, one-pagers, case studies, solution briefs, and new product newsletters, etc.
  • Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral.
  • Work cross-functionally with product, sales, design, communications, support, etc.
  • Build relationships with key crypto influencers and media outlets

Pulley provides tools for managing cap tables, which are essential for startups and founder-led companies to understand and optimize their equity. The platform simplifies the complex process of managing ownership distribution, investor relations, and compliance, making it easier for entrepreneurs and early-stage businesses to navigate these challenges. Pulley's software operates on a subscription model, allowing clients to access its services as a software-as-a-service (SaaS) solution. This focus on equity management sets Pulley apart from competitors, as it specifically addresses the needs of startups and helps them grow by providing clarity and support in managing their equity.

Company Stage

Series B

Total Funding

$48.8M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

1%

1 year growth

17%

2 year growth

60%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent Series B funding provides capital for product expansion and market reach.
  • Recognition as a 'Top Performer' highlights strong market position and customer satisfaction.
  • SAFE Workflows launch attracts early-stage startups seeking streamlined equity solutions.

What critics are saying

  • Increased competition from established players like Carta may challenge Pulley's market share.
  • Maintaining compliance with evolving regulations could impact operations and client trust.
  • Dependency on third-party integrations like Gunderson Dettmer poses potential partnership risks.

What makes Pulley unique

  • Pulley offers a unique platform for simplifying complex equity processes for startups.
  • The partnership with Gunderson Dettmer enhances Pulley's credibility in legal-tech collaborations.
  • Pulley's SaaS model provides a scalable solution for cap table management.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE