Marketing Manager - Ads Marketing

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. The Team: The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and narratives. By activating these messages across both targeted and scaled channels, the team aims to build widespread awareness and excitement among our advertisers and partners. This role will report to the Director of Ads Marketing, APAC, based in Singapore. The Opportunity: As the marketing manager for South East Asia, you will be supporting the launch and expansion of Netflix ads in this dynamic region. You will lead the development of our launch plans and execute the plans with excellence, ensuring alignment with regional and global objectives. This role requires a strategic marketer with strong executional and operational skillsets. You will develop and land the Netflix ads narrative through innovation and creativity. You will also engage in broader business strategies and actively pursue learning and development opportunities, continually growing and evolving as a Netflix marketer and leader. This role will be based in Singapore. Core Responsibilities: * Lead and develop the launch plans for South East Asia, from the core narrative to dynamic go-to-market strategies that position Netflix ads a must-buy platform for advertising clients * Synthesize business objectives to define key audiences and optimal channels for activation. Ensure marketing initiatives align with overarching business goals through effective communication with stakeholders. * Collaborate with data analytics teams to enrich the value proposition for advertising partners. Influence the definition of upcoming research considering the long term vision of the brand in South East Asia. * Develop owned Netflix events to drive best-in-class execution in close collaboration with the events team. Lead Netflix Ads’ presence at local/ international industry events and custom client engagements, ensuring impactful representation and relevance at each touchpoint. * Develop holistic scaled channels and plan to reach the right audience, at the right time with the right messages. * Deliver consistent updates to leadership, providing a comprehensive view of successes, challenges, and opportunities. * Ensure transparent and effective communication with leadership to facilitate informed decision-making. Who We Are Looking For: * Independent, strategic Thinker: Able to translate data and insights into actionable plans for your market. Willingness to challenge the norm and think outside the box independently to achieve your goals. * Passion for creative, flawless execution: Have a real drive to set high standards of executional, innovative excellence which surprise and delight our key audiences. Demonstrated ability to collaborate with creative partners to generate and implement creative campaigns and manage multiple projects and deadlines by prioritizing activities effectively based on their importance and urgency. Highly organized to keep track of and manage minute details in complex projects. * Strong cross-functional collaborator: Able to engage with cross-functional teams to ensure alignment and integration, leveraging strong interpersonal skills to drive cohesion and effective teamwork * Strong Communicator: Able to clearly articulate your ideas and plans to influence effectively and bring stakeholders along with you on the journey. * Comfortable with ambiguity: A self-starter who is able to forge their own path forward vs. following a predetermined path. Other Qualifications: * 12+ years of experience in B2B marketing, digital advertising or marketing communications * Familiarity with CTV, OTT or streaming landscape is preferred * You have an entrepreneurial mindset with agility of learning and are eager to flourish in our unique company culture (see Who We Are). Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.