inDrive

Global ride-hailing platform with fare negotiation

Head of Supply - Couriers

Logistics & TransportationUpdated on Nov 13

Full-timeAlmaty, KazakhstanNo salary listedHybrid

About the Job

Requirements

At least 7 years of experience in marketplace operations, supply growth, or platform scale.
Proven ownership of annual acquisition budgets of $1 million or more.
Experience leading multi-country or global teams of 8 or more people.
Advanced English proficiency.

Responsibilities

Own supply performance across a large portfolio of markets, including current operational efficiency and development of the supply model for future growth.
Run the business by maintaining marketplace health, sufficient supply, efficient acquisition, strong courier economics, and consistent operational performance across markets.
Build new supply models, fleet structures, operating approaches, product capabilities, and scalable solutions to support new products, monetization streams, and business models.
Own supply strategy, marketplace performance, economics, execution, and transformation globally.
Own supply-demand balance by market, zone, and time of day using marketplace efficiency inputs.
Maintain courier availability, utilisation, productivity, and overall marketplace health.
Own geographic coverage gaps, supply density, and market expansion readiness.
Build and maintain supply forecasting models with measurable accuracy targets.
Own service-level agreement achievement, done rate, acceptance rate, and other critical supply-side marketplace metrics.
Identify structural marketplace issues early and drive corrective actions with country teams and Product.
Own the end-to-end courier acquisition funnel from awareness through activation and completion of 1, 3, and 10 deliveries.
Define and manage customer acquisition cost targets, acquisition budgets, channel mix, and activation efficiency.
Run digital, referral, offline, partnership, and local acquisition programmes across markets.
Design scalable acquisition playbooks and adapt execution to local market realities.
Build and maintain a structured experimentation framework to improve acquisition efficiency and activation quality.
Link acquisition directly to marketplace demand rather than managing it as an isolated growth function.
Own global courier positioning and the courier value proposition.
Define why couriers should choose, stay with, and prioritise the platform over alternatives.
Drive supply performance marketing with the central Marketing team.
Test and optimise creative, messaging, channels, and offers across acquisition and retention.
Define communication strategy for active, lapsing, and reactivated couriers.
Ensure courier communication supports marketplace performance and long-term retention.
Own and allocate acquisition, incentive, referral, supply marketing, and other relevant supply budgets.
Define customer acquisition cost, payback, return on investment, and incremental-impact frameworks for supply investments.
Build quarterly and annual budget plans with scenarios and clear business assumptions.
Reallocate investment across markets based on performance, opportunity, and marketplace needs.
Hold country teams accountable for supply investment efficiency.
Ensure every material supply investment has an expected business outcome and measurable return.
Author and own the global supply strategy, update it annually, and review it quarterly.
Define the evolution of the supply model across market maturity stages and business models.
Build the country prioritisation framework based on marketplace maturity, growth opportunity, economics, and strategic importance.
Lead quarterly and annual planning cycles, including objective and key result setting with country teams.
Define the long-term evolution of courier, fleet, partner, and hybrid supply models.
Identify structural opportunities to improve supply quality, scalability, cost, and competitive advantage.
Ensure supply strategy supports new verticals, products, monetisation models, and future business growth.
Run weekly global supply business reviews with country teams.
Maintain a clear view of performance, key risks, priorities, and required actions across all markets.
Manage country escalations and resolve critical operational issues quickly.
Build scalable operating standards while preserving necessary local flexibility.
Drive cross-functional alignment across Product, Marketing, Finance, Legal, Government Relations, Commercial, and Operations.
Step into critical markets or projects when performance requires direct leadership intervention.
Build accountability across country teams for execution and results.
Represent supply requirements in relevant product roadmap decisions.
Own prioritisation of supply-side product needs based on business impact and marketplace performance.
Maintain and prioritise the supply product backlog with Product.
Translate operational problems into scalable product solutions rather than permanent manual processes.
Coordinate experiment sequencing, pilots, rollout planning, and post-launch evaluation.
Ensure new products and business models have a viable supply operating model before scaling.
Lead the supply side of major change initiatives, including new fleet models, fulfilment models, courier tools, and marketplace mechanics.
Own the supply performance framework across all markets.
Own supply dashboards, country scorecards, and management reporting.
Run regular funnel analysis, cohort analysis, marketplace diagnostics, and investment performance reviews.
Build forecasting, scenario-planning, and capacity models for business planning.
Track forecast accuracy and continuously improve planning quality.
Ensure decisions are based on clear data and comparable metrics across markets.
Shift the organisation from reporting outcomes to understanding causes and required changes.

Desired Qualifications

Background in on-demand logistics, ride-hailing, or food delivery.
Track record of improving customer acquisition cost and supply retention simultaneously.

The Head of Supply is one of the key leadership roles in the vertical, owning supply performance across a large portfolio of markets and ensuring we can both run the current business efficiently and build the supply model required for future growth.

The role combines two core mandates:

Run the business: maintain a healthy marketplace, sufficient supply, efficient acquisition, strong courier economics, and consistent operational performance across markets.
Change the business: build new supply models, fleet structures, operating approaches, product capabilities, and scalable solutions required to support new products, monetisations streams, and business models.

This is a global ownership role with direct accountability for supply strategy, marketplace performance, economics, execution, and transformation.

Marketplace Health

Own supply-demand balance by market, zone, and time of day based on marketplace efficiency inputs.
Maintain courier availability, utilisation, productivity, and overall marketplace health.
Own geographic coverage gaps, supply density, and market expansion readiness.
Build and maintain supply forecasting models with measurable accuracy targets.
Own SLA achievement, done rate, acceptance rate, and other critical supply-side marketplace metrics.
Identify structural marketplace issues early and drive corrective actions together with country teams and Product.

Supply Acquisition

Own the end-to-end courier acquisition funnel from awareness through activation and 1/3/10 completed deliveries.
Define and manage CAC targets, acquisition budgets, channel mix, and activation efficiency.
Run digital, referral, offline, partnership, and local acquisition programmes across markets.
Design scalable acquisition playbooks while adapting execution to local market realities.
Build and maintain a structured experimentation framework to continuously improve acquisition efficiency and activation quality.
Ensure acquisition is directly linked to marketplace demand rather than managed as an isolated growth function.

Supply Marketing

Own global courier positioning and the courier value proposition.
Define why couriers should choose, stay with, and prioritise our platform versus alternatives.
Drive supply performance marketing together with the central Marketing team.
Test and optimise creative, messaging, channels, and offers across acquisition and retention.
Define communication strategy for active, lapsing, and reactivated couriers.
Ensure courier communication supports both marketplace performance and long-term retention.

Budget & ROI Ownership

Own and allocate acquisition, incentive, referral, supply marketing, and other relevant supply budgets.
Define clear СAC, payback, ROI, and incremental impact frameworks for all supply investments.
Build quarterly and annual budget plans with scenarios and clear business assumptions.
Reallocate investment across markets based on performance, opportunity, and marketplace needs.
Hold country teams accountable for supply investment efficiency.
Ensure every material supply investment has a clear expected business outcome and measurable return.

Strategy

Author and own the global supply strategy, updated annually and reviewed quarterly.
Define how our supply model should evolve across different market maturity stages and business models.
Build the country prioritisations framework based on marketplace maturity, growth opportunity, economics, and strategic importance.
Lead quarterly and annual planning cycles, including OKR-setting with country teams.
Define the long-term evolution of courier, fleet, partner, and hybrid supply models.
Identify structural opportunities to improve supply quality, scalability, cost, and competitive advantage.
Ensure supply strategy supports new verticals, products, monetisation models, and future business growth.

Operations

Run weekly global supply business reviews with country teams.
Maintain a clear view of performance, key risks, priorities, and required actions across all markets.
Manage country escalations and unblock critical operational issues with speed.
Build scalable operating standards while preserving necessary local flexibility.
Drive cross-functional alignment across Product, Marketing, Finance, Legal, GR, Commercial, and Operations.
Step into critical markets or projects when performance requires direct leadership intervention.
Build strong accountability across country teams for execution and results.

Product

Represent supply requirements in all relevant product roadmap decisions.
Own prioritisation of supply-side product needs based on business impact and marketplace performance.
Maintain and prioritise the supply product backlog together with Product.
Translate operational problems into scalable product solutions rather than permanent manual processes.
Coordinate experiment sequencing, pilots, rollout planning, and post-launch evaluation.
Ensure new products and business models have a viable supply operating model before scale.
Lead the supply side of major change initiatives including new fleet models, fulfilment models, courier tools, and marketplace mechanics.

Analytics

Own the supply performance framework across all markets.
Own supply dashboards, country scorecards, and management reporting.
Run regular funnel analysis, cohort analysis, marketplace diagnostics, and investment performance reviews.
Build forecasting, scenario planning, and capacity models required for business planning.
Track forecast accuracy and continuously improve planning quality.
Ensure decisions are based on clear data and comparable metrics across markets.
Move the organisation from reporting what happened to understanding why it happened and what needs to change.

7+ years in marketplace operations, supply growth, or platform scale.
Proven ownership of acquisition budgets ($1M+ annually).
Experience leading multi-country or global teams of 8+ people.
Track record of improving CAC and supply retention simultaneously.
Background in on-demand logistics, ride-hailing or food delivery preferred.
Advanced level of English proficiency.
The Head of Supply is not only responsible for managing the existing supply organisation. The expectation is to build a global supply engine that can scale with the business.
The person should be equally comfortable running marketplace performance today and redesigning the operating model for tomorrow - moving between country execution, economics, strategy, product, and complex transformation topics.
Success in this role means having the right supply, in the right place, at the right time and cost today, while continuously building a stronger and more scalable supply model for the future.

About the Company

inDrive

Global ride-hailing platform with fare negotiation

inDrive operates a global mobility and urban services platform that connects passengers with independent drivers through a fare-negotiation system. Riders propose a trip price, and nearby drivers can accept, decline, or counteroffer, creating a peer-to-peer ride-hailing model. The service has expanded to intercity rides, delivery and cargo, groceries, advertising, and driver-focused fintech within its app. Unlike typical ride-hailing apps that use fixed fares, inDrive enables price negotiation and direct driver-rider interaction, and it pursues growth through a venture arm that funds ride-hailing-adjacent startups in emerging markets. This broader strategy aims to build a super-app for urban and gig-economy needs, with the goal of offering a wide range of mobility and urban services in 48 countries.

Company size: 10,001+
Company stage: Debt Financing
Total funding: $532M
Headquarters: Mountain View, CA
Founded: 2012

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