E

EDB

Enterprise database management and PostgreSQL solutions

Senior Director, APJ Channels & Alliances - Strategic Alliances

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeSingaporeNo salary listed

About the Job

Requirements

  • At least 15 years of experience in enterprise software sales, channels, and business development.
  • At least 10 years in channel and alliances roles, including at least 7 years leading multi-country partner teams across APJ.
  • A proven track record of building a partner ecosystem from the ground up and scaling it into a significant revenue contributor.
  • Deep experience working with distributors, value-added resellers, systems integrators, global systems integrators, original equipment manufacturers, independent software vendors, and hyperscaler alliances and marketplaces.
  • Strong understanding of databases, open-source software, or infrastructure software.
  • Experience designing partner programs, incentives, and go-to-market plans with measurable outcomes.
  • Ability to influence senior leaders internally and across partner organisations.
  • Comfort operating in a matrixed, global organisation.
  • Bachelor's degree or equivalent experience.
  • Willingness to travel extensively across the region.

Responsibilities

  • Own the APJ channel and alliances revenue target and deliver revenue through partners and distribution.
  • Define and execute a multi-year APJ partner strategy aligned with regional and global business goals, including market prioritization, partner segmentation, and investment decisions.
  • Build and maintain pipeline across four rolling quarters to support 2x coverage in the current quarter and 3x in the next rolling quarter at an APJ level.
  • Shape routes to market for each country, balancing direct, indirect, and marketplace motions.
  • Lead, hire, develop, and mentor a high-performing team of regional Partner Managers across APJ.
  • Set clear goals, territory plans, and performance metrics for the team, and build a strong bench for future growth.
  • Create a consistent, scalable operating rhythm for partner management across all APJ markets.
  • Build and expand strategic relationships with hyperscalers including AWS, Microsoft Azure, Google Cloud, and Alibaba Cloud, as well as global and regional systems integrators, distributors, and key value-added resellers.
  • Develop joint go-to-market plans, co-selling motions, and marketplace strategies with strategic alliance partners.
  • Grow EDB's presence in the data and AI ecosystem by positioning EDB Postgres AI within partner-led modernisation, migration, and AI initiatives.
  • Own executive-level relationships with partner leadership across the region.
  • Design and roll out partner programs, incentives, tiering, and certification tailored to APJ markets.
  • Ensure partners are trained, enabled, and technically capable of selling and delivering EDB solutions.
  • Drive partner-led demand generation in collaboration with Marketing.
  • Work closely with APJ Sales, Pre-Sales, Marketing, Professional Services, and Customer Success leaders to align direct and indirect motions and reduce channel conflict.
  • Represent APJ in global channel strategy and contribute to programs, policy, and investment priorities.
  • Provide forecasting, reporting, and business reviews to APJ and global leadership using the company's customer relationship management system.

Desired Qualifications

  • Experience with Postgres or data and AI platforms is a strong advantage.
  • An MBA is a plus.

About the Company

EDB

Enterprise database management and PostgreSQL solutions

EDB provides database management software and services centered on PostgreSQL. It offers an enhanced enterprise-grade version called EDB Postgres Advanced Server, plus tools for backups, recovery, replication, migration, and cloud deployment. The system works by expanding open-source PostgreSQL with additional features and management capabilities, enabling automated maintenance and scalable operation in large environments. Unlike general database providers, EDB focuses deeply on PostgreSQL, including Oracle compatibility tools that let applications run with minimal code changes, which helps firms switch providers without major rewrites. The goal is to reduce costs and increase reliability and security for enterprise databases, supported by 24/7 expert assistance and professional training to make PostgreSQL the go-to choice for large organizations.

Company size
1,001-5,000
Company stage
Early VC
Total funding
$65.9M
Headquarters
Bedford, TX
Founded
2004

Recently Posted Jobs

Explore more opportunities at EDB

See more jobs