At least 3 years of influencer marketing experience in an agency or corporate environment.
Ability to work independently and collaboratively while delivering measurable business results.
Strong understanding of social media marketing, including paid and organic social strategies.
Deep knowledge of influencer marketing, creator culture, and emerging trends in the social and digital landscape.
Critical thinking and problem-solving skills, with the ability to adapt quickly in a fast-paced environment.
Attention to detail and organizational skills, with experience managing multiple projects and priorities simultaneously.
Proactive, self-starter approach and strong written and verbal communication skills.
Hands-on experience with influencer marketing and social media management platforms such as CreatorIQ, Sprout Social, or similar tools.
Proficiency in Microsoft Excel, PowerPoint, Outlook, and Word.
Legal authorization to work in the United States without immigration sponsorship.
Ability to stand or sit and operate computers and other technological devices for extended periods.
Must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.
Applicable employees must obtain and maintain required gaming licensure; the licensing process includes comprehensive background checks.
Responsibilities
Develop creator and influencer strategies across paid, organic, earned, and experiential media to support brand awareness and business growth objectives, in partnership with cross-functional leaders and the agency.
Source, vet, select, and activate creators across sports, entertainment, lifestyle, gaming, culture, and other relevant categories, ensuring alignment with brand values, campaign objectives, and target audiences.
Monitor emerging platforms, social trends, creator ecosystems, and cultural conversations to identify opportunities and keep strategies innovative and relevant.
Support influencer initiatives, including experiential events, retail activations, and content amplification across owned, earned, and paid channels.
Act as a key stakeholder and point of contact in developing the BetMGM influencer program with the agency partner.
Lead creator and influencer campaigns end-to-end, including strategic planning, talent identification, creative briefing, execution, timeline management, content approvals, and performance reporting with the agency partner.
Guide the agency in creator briefing and content development to keep deliverables on-brand, platform-native, culturally relevant, and aligned with campaign goals.
Coordinate Social, Media Partnerships, Creative, Brand, PR, Legal, and external partners to plan and execute creator marketing initiatives.
Serve as an organizational resource on creator marketing, share best practices, foster collaboration, and mentor team members.
Hold agency partners accountable for creator operations and program infrastructure, including creator databases, tiering frameworks, rate cards, usage rights, licensing, workflows, and influencer marketing playbooks.
Interpret campaign performance, define key performance indicators, and translate insights into recommendations that optimize future activations and demonstrate business impact.
Track program budgets, forecasts, agency and creator spend, and resource allocation to maximize efficiency, performance, and return on investment.
Ensure creator partnerships and content comply with regulatory guidelines, brand safety standards, legal requirements, disclosure policies, and contractual obligations.
Travel up to 15% to support influencer activations, events, and key initiatives.
Perform other duties as assigned.
Desired Qualifications
Experience in gaming, sports betting, iGaming, or another highly regulated industry.
Discover What’s Possible at BetMGM
Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.
As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include:
Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre-tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!
At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.
The Opportunity
The Influencer Marketing Manager will play a pivotal role in building and scaling BetMGM's inaugural Influencer Marketing Program. This is a unique opportunity to shape a new business function and help define how BetMGM (Sports), BetMGM Casino, BetMGM Poker, and affiliated brands show up in creator culture. Working cross-functionally with Media Partnerships, Social Media (Paid and Organic), and our agency partner, this individual will develop and execute influencer marketing strategies that drive brand awareness, affinity, and business impact.
As a champion of influencer marketing and creator-led storytelling, this individual will help establish best practices, demonstrate the value of creator partnerships across the organization, and set the standard for how BetMGM engages within the creator ecosystem. The ideal candidate is a collaborative marketer with a deep understanding of social and influencer trends, has a competitive mindset, and the ability to balance creativity with measurable business outcomes.
Responsibilities
Alongside cross-functional leadership and our agency partner, develop creator and influencer strategies across paid, organic, earned, and experiential media, supporting both brand awareness and business growth objectives
Aid in the sourcing, vetting, selection, and activation of creators across sports, entertainment, lifestyle, gaming, culture, and other relevant categories who authentically align with BetMGM brand values, campaign objectives, and target audiences
Stay ahead of emerging platforms, social trends, creator ecosystems, and cultural conversations to identify opportunities and keep strategies innovative and relevant
Support all influencer-driven initiatives including experiential events, retail activations, and content amplification across owned, earned, and paid channels
Act as a key stakeholder and point of contact as we develop our BetMGM influencer program in partnership with our agency partner
Spearhead creator and influencer campaigns end-to-end, including strategic planning, talent identification, creative briefing, execution, timeline management, content approvals, and performance reporting in tandem with our agency partner
Guide our agency in creator briefing and content development, ensuring all deliverables remain on-brand, platform-native, culturally relevant, and aligned with campaign goals
Facilitate cross-functional collaboration between Social, Media Partnerships, Creative, Brand, PR, Legal, and external partners to successfully plan and execute creator marketing initiatives
Serve as a creator marketing resource across the organization, sharing best practices, fostering collaboration, mentoring team members as we navigate and support this new area of the business
Hold agency partners accountable to clean and efficient creator operations and program infrastructure, including creator databases, tiering frameworks, rate cards, usage rights, licensing, workflows, and influencer marketing playbooks
Interpret creator campaign performance, defining KPIs and translating insights into recommendations that optimize future activations and demonstrate business impact
Track program budgets, forecasting, agency and creator spend, and resource allocation to maximize efficiency, performance, and ROI
Ensure all creator partnerships and content comply with ALL regulatory guidelines, brand safety standards, legal requirements, disclosure policies, and contractual obligations
Other duties as assigned
Essential Functions
Must be able to stand or sit and operate computers and other technological devices for extended periods of time
Up to 15% of travel to support influencer activations, events, and key initiatives
Required Qualifications
3 plus years of influencer marketing experience in an agency or corporate environment
Proven ability to work both independently and collaboratively while delivering measurable business results
Strong understanding of social media marketing, including paid and organic social strategies
Deep passion for influencer marketing, creator culture, and staying ahead of emerging trends within the social and digital landscape
Strong critical thinking and problem-solving skills, with the ability to pivot quickly and adapt in a fast-paced environment
Exceptional attention to detail and organizational skills, with experience managing multiple projects and priorities simultaneously
Proactive, self-starter mentality with strong written and verbal communication skills
Hands-on experience with influencer marketing and social media management platforms such as CreatorIQ, Sprout Social, or similar tools.
Proficiency in Microsoft Excel, PowerPoint, Outlook, and Word.
Preferred Qualifications
Experience within the gaming, sports betting, iGaming, or other highly regulated industries
Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.
Compensation
The pay range for this position is as follows:
103,200.00--137,600.00
Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.
Gaming Compliance & Licensing Requirements
As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.
About BetMGM
BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.
BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.
If you need assistance or accommodation with your application due to a disability, you may contact us at [email protected].
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.