Compensation Overview

The position will report to: Senior Manager, Loyalty & CRM 

Responsibilities:

• Help manage loyalty program strategic plans/roadmap and marketing calendar, including program enhancements and optimizations, loyalty email and SMS campaigns, and performance reporting and evaluation
• Work closely with DTC channel partners, site team, and creative and copy teams on loyalty email and SMS briefing, creating and editing content, and proofing designs
• Support loyalty email and SMS marketing campaign operations and execution, including building, scheduling, and deploying in collaboration with CRM team and email service provider
• Own process of gathering and organizing loyalty digital assets and uploading into email deployment tool
• Participate and assist in planning loyalty promotions in collaboration with DTC team
• Continuously monitor loyalty program on soldejaneiro.com (front end) and backend to ensure program is functioning properly
• Assist with the set-up and execution of loyalty program promotions in loyalty platform in collaboration with Senior Manager and loyalty platform provider
• Assist in loyalty & CRM performance reporting
  • Pull reports, track, and evaluate results of loyalty program on a monthly and quarterly basis, focusing on KPI metrics including revenue, loyalty participation rate, points redemption rate, product redemption distribution, and loyalty email & SMS engagement metrics
  • Help audit loyalty email and SMS automated campaign send reports to ensure conversations are operating as expected
  • Summarize findings and provide strategic, actionable recommendations so team could meet/exceed goals and optimize performance
• Support Refer-A-Friend program including program performance evaluation, testing, and execution of program improvements, contribute to long-term strategy
• Conduct competitor research on a quarterly basis around loyalty programs, loyalty marketing, and site exposure to stay current on industry trends and practices and make recommendations to improve the business
• Participate on calls with agency partners and own follow ups

Job Requirements/Qualifications: 

• Bachelor’s Degree
• Minimum of 1-2 years of experience with loyalty programs, email marketing and/or e-commerce/digital marketing
• Experience with at least one loyalty platform: Yotpo, Loyalty Lion, etc. preferred, but not required
• Experience with at least one email/CRM marketing platform: Klaviyo, Listrak, etc. preferred, but not required
• Beauty industry experience preferred, but not required
• Strong project management and organizational skills
• Excellent writing and proof-reading skills
• Strong quantitative and analytical skills
• Clear, proactive communicator
• Must be detail-oriented and be able to pivot quickly and effectively prioritize workload
• Must be able to work on an East Coast schedule.