Assistant Manager
Loyalty & CRM
Posted on 12/9/2023
INACTIVE
Sol de Janeiro

201-500 employees

Brazilian-inspired beauty care products from the Amazon
Company Overview
Sol de Janeiro is a beauty company that stands out for its unique Brazilian-inspired approach to beauty products, utilizing potent super ingredients from the Amazon to create effective and enjoyable beauty care experiences. The company's culture is vibrant and inclusive, reflecting the lively spirit of Brazil, and it maintains a strong connection with its customers through regular updates and special promotional offers. Its competitive advantage lies in its unique product offerings, customer engagement, and its commitment to providing high-quality, transformative beauty solutions.
Consumer Goods

Company Stage

Seed

Total Funding

$14.6M

Founded

2015

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

38%

1 year growth

111%

2 year growth

229%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Bachelor’s Degree
  • Minimum of 1-2 years of experience with loyalty programs, email marketing and/or e-commerce/digital marketing
  • Experience with at least one loyalty platform: Yotpo, Loyalty Lion, etc. preferred, but not required
  • Experience with at least one email/CRM marketing platform: Klaviyo, Listrak, etc. preferred, but not required
  • Beauty industry experience preferred, but not required
  • Strong project management and organizational skills
  • Excellent writing and proof-reading skills
  • Strong quantitative and analytical skills
  • Clear, proactive communicator
  • Must be detail-oriented and be able to pivot quickly and effectively prioritize workload
  • Must be able to work on an East Coast schedule.
Responsibilities
  • Help manage loyalty program strategic plans/roadmap and marketing calendar, including program enhancements and optimizations, loyalty email and SMS campaigns, and performance reporting and evaluation
  • Work closely with DTC channel partners, site team, and creative and copy teams on loyalty email and SMS briefing, creating and editing content, and proofing designs
  • Support loyalty email and SMS marketing campaign operations and execution, including building, scheduling, and deploying in collaboration with CRM team and email service provider
  • Own process of gathering and organizing loyalty digital assets and uploading into email deployment tool
  • Participate and assist in planning loyalty promotions in collaboration with DTC team
  • Continuously monitor loyalty program on soldejaneiro.com (front end) and backend to ensure program is functioning properly
  • Assist with the set-up and execution of loyalty program promotions in loyalty platform in collaboration with Senior Manager and loyalty platform provider
  • Assist in loyalty & CRM performance reporting
  • Pull reports, track, and evaluate results of loyalty program on a monthly and quarterly basis, focusing on KPI metrics including revenue, loyalty participation rate, points redemption rate, product redemption distribution, and loyalty email & SMS engagement metrics
  • Help audit loyalty email and SMS automated campaign send reports to ensure conversations are operating as expected
  • Summarize findings and provide strategic, actionable recommendations so team could meet/exceed goals and optimize performance
  • Support Refer-A-Friend program including program performance evaluation, testing, and execution of program improvements, contribute to long-term strategy
  • Conduct competitor research on a quarterly basis around loyalty programs, loyalty marketing, and site exposure to stay current on industry trends and practices and make recommendations to improve the business
  • Participate on calls with agency partners and own follow ups
Desired Qualifications
  • Beauty industry experience