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Publicis Groupe

Runs advertising and digital transformation services

Manager, Paid Search - Retail Media Networks

Performance & Paid MarketingUpdated on Nov 11
Full-timeNew York, NY, USA$75k - $120.2k /yrIn-person

About the Job

Requirements

  • Four to six years of retail search experience at an agency, retail media network, or consumer packaged goods company.
  • Hands-on experience with Pacvue and Skai.
  • Amazon Ads experience and experience with at least one other retail media network, such as Walmart Connect, Instacart, Kroger, Criteo, Citrus Ad, or Target Roundel.
  • Experience managing budgets, pacing, and reconciliation across multiple clients or accounts.
  • Hands-on media buying experience, including building keyword, audience, and targeting strategies in-platform and managing real-time bidding.
  • Advanced Excel and Google Sheets skills, including pivot tables and VLOOKUP.
  • Ability to explain complex results clearly.
  • Ability to manage several clients, teams, and timelines at once.

Responsibilities

  • Build and run retail search campaigns across Amazon, Walmart Connect, Instacart, Kroger, Criteo, and other retail media networks.
  • Own the hands-on setup, management, optimization, and reporting of retail search in Pacvue, Skai, and native retailer platforms.
  • Develop keyword, ad group, audience, and targeting strategies, and refine activation plans based on client goals and platform capabilities.
  • Manage daily and weekly optimizations and continually improve them across platforms and clients.
  • Own budget management across multiple clients, including allocation, pacing, reconciliation, and ensuring client-facing budget documents are accurate.
  • Support retail strategy, client media mix, and budget allocation recommendations.
  • Report campaign performance and turn results into insights and recommendations tied to client goals.
  • Act as the main activation partner for multiple Publicis agency and client teams, setting clear expectations, timelines, and deliverables.
  • Build relationships with retailer and platform partners, keep up with new formats and beta opportunities, and bring those opportunities to clients.
  • Supervise and train Senior Associates, including setting goals, reviewing work, and managing team workflow.
  • Help build best practices and standardized processes for the centralized team.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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