Full-Time

Public Relations Account Executive

B2B Tech + Healthcare

Posted on 9/21/2024

Highwire

Highwire

51-200 employees

Public relations for disruptive technology companies

Consulting

Junior, Mid

Chicago, IL, USA

Hybrid position.

Category
PR & Communications
Sales & Account Management
Growth & Marketing
Required Skills
Communications
Requirements
  • 2-3 years of PR experience
  • Strong knowledge of all media and influencers relevant to clients’ business
  • Proactive media engagement and storyline development
  • Strong relationship with regular media and influencer targets
  • Ability to generate press releases and other content that meets client satisfaction with minimal edits
  • Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly
  • Professional, articulate and timely client communication
  • Development of consistent, creative, successful pitches
Responsibilities
  • Facilitate media briefings across client accounts and provide feedback to clients
  • Own portions of client PR calls
  • Provide counsel on media opportunities and coverage
  • Present quarterly/yearly account progress (as needed)
  • Own key elements of the PR program (analysts, influencers, speaking, content, etc.)
  • Become a go to resource for client contact
  • Mentor junior staff, assist in development of goals for reports, deliver annual reviews and quarterly check ins.
  • Participation in new business process including proactively identifying new targets, research and presenting at pitch.
  • Identify, attend and encourage others to attend networking events.
  • Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example.
  • Support teams and manage up and down.
  • Responsible use of flexible work policies.
  • Uses Highwire social channels; writes for Highwire blog.
  • Mentor junior staff to elevate development.
  • Proactively set up quarterly goals with principal; track against goals and demonstrate growth
  • Effectively prioritize responsibilities based on impact, timelines, workflow and client goals.
  • Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion.
  • Identify areas for self-improvement and bring suggestions and solutions to management.
  • Consistently hit deadlines or give enough notice if you won’t.
  • Attends regular networking events.

Highwire provides specialized public relations services to disruptive companies, particularly in the technology sector. The agency uses its background in journalism and its location in Silicon Valley to help clients effectively communicate their innovative products and services. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all tailored to meet the unique needs of each client. This customization allows Highwire to adapt its strategies to the fast-paced and competitive media environment, ensuring that clients' messages reach the right audiences. Unlike many competitors, Highwire focuses specifically on companies that are introducing groundbreaking technologies or business models, positioning itself as a leader in tech communications. The goal of Highwire is to create meaningful business results for its clients through effective communication strategies.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$1.2M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Candor Content boosts Highwire's digital marketing and content capabilities.
  • Increased demand for digital PR services aligns with Highwire's strategic focus.
  • Shamrock Capital's investment provides resources for accelerated growth and expansion.

What critics are saying

  • Integration challenges from Candor Content acquisition may disrupt workflows and client relationships.
  • Departure of key executive Granger could affect leadership and client retention.
  • Pressure from Shamrock Capital investment might compromise service quality for rapid growth.

What makes Highwire unique

  • Highwire leverages its Silicon Valley location for strategic PR services.
  • The firm specializes in disruptive tech companies, offering tailored communication strategies.
  • Highwire's journalism roots enhance its media relations and content creation capabilities.

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