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TENTENS Tech

User Acquisition Manager - Google Ads

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • At least 2 years of hands-on experience launching and scaling Google Ads campaigns across Search, Performance Max, Demand Gen, or Google Display Network.
  • Experience with LTV, ROAS, and ROI metrics and the ability to influence them.
  • Ability to calculate and assess quickly how metric changes affect results.
  • Understanding of user flow and ability to break a funnel into its basic metrics and influence funnel performance.
  • A data-driven approach, including working with large volumes of data, finding patterns, and translating them into decisions.

Responsibilities

  • Set up and scale performance-driven Google Ads campaigns across Search, Performance Max, Demand Gen, and Google Display Network, and be accountable for the results of user-acquisition channels.
  • Influence the development of the direction and seek new niches and growth opportunities.
  • Analyze performance beyond CTR and CPA by evaluating user behavior through the funnel and final business metrics.
  • Research competitors' approaches, creatives, and funnels.
  • Work with the creative team by assigning tasks, participating in brainstorming, and creating creatives that convert.
  • Work with product and technical teams to improve funnels and the product, and test hypotheses.
  • Work closely with analytics to optimize conversion actions and acquire quality audiences through pLTV-based events.

Desired Qualifications

  • Experience or interest in using artificial intelligence at work.
  • Research and development experience.
  • Experience in affiliate marketing with an analytical approach.

About the Company

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