Marketing Operations Director
Confirmed live in the last 24 hours
Cordial

201-500 employees

Marketing Automation Software
Company Overview
With Cordial, every interaction is an opportunity for connection: brands with their customers, messages with data, strategy with results. Cordial is the only true marketing platform that empowers brands to fully automate their marketing strategies and power billions of high-conversion messages based on data—while producing record-breaking customer engagement and revenue growth. We’re an award-winning, high-growth company on a mission to help brands send a better message.
Data & Analytics

Company Stage

Series C

Total Funding

$73.2M

Founded

2014

Headquarters

San Diego, California

Growth & Insights
Headcount

6 month growth

5%

1 year growth

35%

2 year growth

76%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Power BI
Sales
Communications
SQL
Hubspot
Tableau
Salesforce
Marketing
Looker
Excel/Numbers/Sheets
Google Analytics
CategoriesNew
Operations & Logistics
Growth & Marketing
Requirements
  • 6+ years B2B experience in marketing operations, sales operations, revenue operations, or a business operations role in the SaaS industry
  • Experience across multiple go-to-market motions: enterprise sales/account-based marketing (ABM), SMB/Product–led models, partner marketing and, client marketing
  • Deep knowledge of data visualization platforms and preferably SQL experience (Salesforce CRMA/Revenue Intelligence, Tableau, Looker, Sigma, Power BI, Google Data Studio, etc.)
  • Outstanding communication skills and ability to clearly contextualize data insights
  • Proactive and self-motivated to identify and solve problems; comfortable with a high degree of responsibility and autonomy
Responsibilities
  • Design, support and govern day-to-day solution design, report creation and insights development that provide visibility into B2B ABM strategy and execution
  • Implement standard metrics and measurement processes resulting in strategic KPIs to measure success
  • Monitor, measure, and improve the effectiveness of B2B Marketing programs to deliver the highest quality of engaged prospects to sales
  • Analyze and interpret marketing trends by channels, tactics, content types, and personas and share actionable insights with senior marketing leadership and channel owners
  • Own and manage all aspects of prospect scoring, routing, and marketing attribution
  • Identify new concepts to expand revenue strategy, optimize existing spending, and achieve revenue goals
  • Help solve key challenges such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting for all marketing motions
  • Architect and own the measurement framework for Marketing including defining key marketing metrics, and supporting experimentation design to ensure that data guides decision-making and prioritization of demand generation activities
  • Own accurate forecasting models, and consistently report on delivery against targets, including establishing templatized scorecards against the full funnel for an aligned, holistic view on Marketing performance across segments, channels, geographies and products
  • Mature marketing reporting foundation within reporting tools (e.g., Salesforce, 6Sense, Pardot, Google Analytics, Excel)
Desired Qualifications
  • Knowledge of marketing tactics including digital campaigns, field marketing, brand marketing, etc.
  • Experience working with marketing automation platforms (e.g., Pardot, HubSpot, Marketo, Salesforce Campaign and Campaign Member objects)
  • Experience working with buyer intent signal tools (e.g. Bombora, 6Sense, etc.)
  • Advanced spreadsheet formula and data visualization skills (e.g., Excel, Google Sheets)