JioStar

Media conglomerate offering TV and streaming

Assistant Manager - Marketing, Sports

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeMumbai, Maharashtra, IndiaNo salary listedIn-person

About the Job

Requirements

An MBA and 4–6 years of relevant work experience in marketing are required.
Proficiency in Microsoft Word, Excel, and PowerPoint is required for documentation, analysis, and presentations.
Strong interest in and understanding of sport is required.
Project management and planning skills are required.
Presentation skills to convey ideas clearly and effectively are required.

Responsibilities

Lead 360-degree marketing campaigns to drive tune-ins, engagement, and brand awareness.
Drive growth and innovation across the league’s digital platforms, including social media, website, and app.
Manage public relations strategy and media outreach, including key messaging, press releases, match reports, and press conferences.
Collaborate with influencers and content creators to expand the league’s reach and relevance.
Conceptualize and execute fan engagement initiatives during the auction, pre-season, league stage, playoffs, and final.
Oversee media planning across above-the-line and digital channels.
Build and manage strategic partnerships to drive brand value, extend audience reach, and create co-branded marketing opportunities.
Analyze and interpret television and over-the-top data shared by the broadcaster to derive actionable insights for public relations, fan engagement, and overall league strategy.
Liaise with cross-functional teams within Mashal Sports and JioStar, as well as franchisees and agency partners, to align and smoothly execute integrated campaigns.
Maintain campaign reports, track performance metrics, and suggest optimizations.

Desired Qualifications

Experience working in sports, entertainment, or digital-first consumer brands is preferred.
Experience working with creative or digital agencies is preferred.

About the Role:
We are looking for a passionate and driven individual who can lead end-to-end marketing for the Pro Kabaddi League—across digital, on-ground, ATL, BTL, PR, influencer, and fan engagement. The role demands strong creative thinking, data driven, campaign execution experience, and the ability to drive year-round brand relevance. A collaborative marketer who can work across internal teams, agency partners, and broadcaster to deliver strong marketing for one of India’s most watched sports leagues.

Context:
The Pro Kabaddi League (PKL), launched in 2014, has grown into one of India’s most watched and commercially successful sports leagues. Operated by Mashal Sports and co-owned by JioStar, the league has played a transformative role in making kabaddi a mainstream sport. With a growing focus on expanding fan engagement, digital-first storytelling, and strategic partnerships that enhance visibility and relevance, this role is central to shaping how kabaddi is positioned in India’s competitive sports and entertainment landscape.

Key Responsibilities:

Lead 360° marketing campaigns to drive tune-ins, engagement, and brand awareness
Drive growth and innovation across PKL’s digital platforms including social media, website, and app
Manage PR strategy and media outreach, including key messaging, press releases, match reports, and press conferences
Collaborate with influencers and content creators to expand PKL’s reach and relevance
Conceptualize and execute fan engagement initiatives during the auction, pre-season, league stage, playoffs and Final
Oversee media planning across ATL and digital
Build and manage strategic partnerships to drive brand value, extend audience reach, and unlock co-branded marketing opportunities
Analyse and interpret TV and OTT data shared by the broadcaster to derive actionable insights that inform PR, fan engagement, and overall league strategy
Liaise with cross function teams within Mashal Sports & JioStar as well as PKL franchisees and agency partners ensuring alignment and smooth execution of integrated campaigns
Maintain campaign reports, track performance metrics, and suggest optimizations

Performance Measures:

Delivery on engagement, and reach metrics
Consistency and innovation in brand storytelling
Process efficiency and timely campaign execution
Understanding and alignment with sports audiences

Qualifications:

MBA with 4–6 years of relevant work experience in marketing, ideally in sports, entertainment, or digital-first consumer brands
Proficient in Microsoft Word, Excel, and PowerPoint for documentation, analysis, and presentations
Experience working with creative or digital agencies is preferred

Personal Attributes:

Strong interest and understanding of sport
Creative thinker with a solutions-oriented mindset
Excellent communication and interpersonal skills
Highly organized and detail-oriented
Project management skills & planning
Good presentation skills with the ability to convey ideas clearly and effectively

About the Company

JioStar

Media conglomerate offering TV and streaming

JioStar is a major player in the media and entertainment space. It curates and distributes a large lineup of content across 120 TV channels and two streaming platforms, serving both individual viewers and advertisers. Revenue comes from subscriptions and advertising, with content delivered via live channels and on-demand streaming on its platforms. Users access shows and channels by subscribing or engaging with ad-supported content, while the platforms continuously update offerings to keep audiences engaged. The company differs from competitors through its scale and backing from Viacom18 and Disney Star, a leadership team of industry veterans, and a broad, multi-platform content library that reaches diverse audiences. The goal is to maintain a leading position as a media conglomerate by delivering premium entertainment to a wide audience through subscriptions and advertising partnerships.

Company size: 1,001-5,000
Company stage: Growth Equity (Non-Venture Capital)
Total funding: $45.8M
Headquarters: Mumbai, India
Founded: 1990

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