Full-Time

Director – Business Development

Advertiser, Financial Services

Posted on 11/20/2024

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consulting
Consumer Software

Senior

Chicago, IL, USA

Category
Business Development
Business & Strategy
Requirements
  • A minimum of 8 years of sales experience, ideally within AdTech or MarTech.
  • Requirement to have experience with Insurance & Financial Services clients.
  • A deep understanding of the digital advertising landscape and the Insurance & Financial Services industry.
  • The ability to think strategically, with a focus on helping clients achieve or exceed business objectives.
  • Have a growth mindset & a proven track record of exceeding revenue expectations.
  • Effective communication skills with the ability to speak with executive presence.
  • Expert collaborator.
  • Programmatic platform sales experience highly preferred.
Responsibilities
  • Able to drive revenue growth by focusing on brand-direct client engagement with some of our largest Insurance & Financial Services advertisers.
  • Provide thought leadership in shaping the media buying strategies of our clients, by aligning The Trade Desk’s programmatic advertising technology with their marketing objectives.
  • Partner closely with other client facing teams, including teammates on business development, client services, and technical account management, to deliver on client objectives.
  • Communicate the value of The Trade Desk media buying platform, and act as a consultant on key industry trends- i.e. Identity, Retail Data, CTV.
  • Identify and close strategic up-selling opportunities by understanding core client business needs.
  • Participate in product road map discussions based on client needs with senior leadership, product, & engineering.
  • Present in client business reviews and be able to plan and execute events with key clients, and their teams.
  • Build lasting internal connections across The Trade Desk to ensure comprehensive client support and seamless cross-functional collaboration.
  • Make a positive contribution to The Trade Desk culture.

The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. Clients, including advertising agencies and direct advertisers, use this platform to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The platform utilizes real-time bidding (RTB), allowing advertisers to purchase ad impressions through live auctions that occur as web pages load. The Trade Desk distinguishes itself from competitors by providing advanced technology and data analytics, ensuring transparency in campaign measurement and reporting. This transparency allows clients to make informed decisions about their ad spending and improve campaign performance. The company's goal is to empower advertisers with the tools and insights needed to optimize their digital advertising efforts effectively.

Company Stage

IPO

Total Funding

$80.2M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

7%

1 year growth

15%

2 year growth

31%
Simplify Jobs

Simplify's Take

What believers are saying

  • The Trade Desk's innovative technologies like UID2 and OpenPath position it as a leader in the evolving digital advertising ecosystem.
  • Strategic partnerships with major players like Fox and LG Ad Solutions expand The Trade Desk's reach and influence in the market.
  • The company's focus on privacy-conscious solutions aligns with global regulatory trends, potentially attracting more clients concerned with data privacy.

What critics are saying

  • The competitive landscape includes giants like Google and Amazon, which could impact The Trade Desk's market share.
  • The reliance on partnerships for technology integration may pose risks if these partnerships falter or if partners develop competing solutions.

What makes The Trade Desk unique

  • The Trade Desk's Unified ID 2.0 (UID2) offers a privacy-conscious alternative to third-party cookies, setting it apart in the digital advertising landscape.
  • Their platform's transparency in measurement and reporting provides clients with unparalleled insights into campaign performance, unlike many competitors.
  • The Trade Desk's extensive partnerships, such as with Fox and Hightouch, enhance its capabilities in audience targeting and campaign measurement across multiple channels.

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