A

Abbott

Makes heart devices, glucose sensors and lab tests

Local Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Responsibilities

  • Execute promotional plans according to market strategy during the promotion cycle and coordinate academic activities with regional sales teams, including city meetings, in-hospital meetings, and KOL activities.
  • Work closely with the marketing department to ensure promotional materials align with product positioning and convey the latest product information.
  • Train and communicate with representatives on disease and product knowledge application, as well as competitor information, to ensure effective communication to customers.
  • Conduct joint customer visits with the sales team, gather customer feedback, and help sales resolve product-related issues and issues involving important customers.
  • Maintain effective, professional relationships with KOLs to support brand medical and marketing promotion and support inclusion in medical insurance directories.
  • Apply for and control the regional marketing budget.
  • Provide the central marketing department with feedback on regional market and competitor conditions.
  • Recommend adjustments to the company when national strategies need modification during regional execution, and recommend emerging KOLs to the central marketing department for future development.

About the Company

Abbott

Makes heart devices, glucose sensors and lab tests

Abbott makes medical devices, diagnostic tests, nutrition products and branded generic drugs for hospitals, laboratories, pharmacies and patients. Its best-known product is the FreeStyle Libre, a coin-sized sensor worn on the upper arm that tracks blood sugar around the clock without routine finger pricks. Its other lines run from heart valves, pacemakers and brain stimulators to lab analyzers, rapid tests and mail-in colon cancer screening kits, and Abbott earns money by selling these products to health systems, labs, retailers and consumers. The company was founded in 1888 by Chicago physician Wallace Abbott and is based in Abbott Park, Illinois.

Company size
10,001+
Company stage
IPO
Headquarters
Abbott Park, IL
Founded
1888

Recently Posted Jobs

Explore more opportunities at Abbott

See more jobs