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Full-Time

Marketing Manager

Confirmed live in the last 24 hours

Moloco

Moloco

501-1,000 employees

Machine learning for user acquisition and monetization

Data & Analytics
Enterprise Software
AI & Machine Learning

Junior, Mid

London, UK

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Data Analysis
Requirements
  • Bachelor's degree in business administration, marketing, communications, or a related field.
  • 2-5 years of Marketing experience, including 1-3 years running events.
  • Strong organizational and project management skills, as well as attention to detail and a high level of creativity.
  • Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing.
  • Strong analytical skills to analyze metrics and create reports.
  • Ability to multi-task and guide the teams to execute marketing programs and campaigns within tight schedules and approved budgets.
  • Excellent written and verbal communication skills in English.
Responsibilities
  • Supporting the EMEA Marketing Director in driving EMEA’s business goals and marketing strategy - and implementing our marketing strategy to drive brand awareness and deliver leads.
  • Coordinate the calendar of events to support sales with lead gen and sales growth.
  • Execute all field marketing logistics, ranging from large conference sponsorships and small customer VIP events to webinars and other online activations.
  • Manage relationships with local event promoters, venues, vendors, and suppliers.
  • Post digital articles, news, press releases, and publications to social media and other platforms.
  • Track analytics and report progress on digital campaigns and social media.
  • Help ensure activities are within budget, drive revenue, and deliver a strong ROI.
  • Submit ideas for marketing programs designed to enhance and grow Moloco’s brand.
  • Assessing and providing inputs on competitive landscape, market trends and customer behavior.
  • Create, develop, promote local success stories and assist in globalization.
  • Localization of relevant global case studies and content to amplify across marketing initiatives in EMEA.
  • Coordinate and execute marketing and partnership events, including independently overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral. This includes working with internal stakeholders and external vendors on event programs, pre-event campaigns and execution.
  • Run B2B digital marketing campaigns, working with internal and external stakeholders to develop and execute content for websites, emails, social channels, and paid media.
  • Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports.

Moloco helps businesses in the digital advertising industry acquire and re-engage high-value users by using machine learning and first-party data. Their services optimize advertising efforts based on real-time data, allowing companies to achieve their specific goals regardless of budget or location. Unlike competitors, Moloco focuses on delivering measurable outcomes and maximizing the value of every user, generating revenue by helping clients increase their advertising success. The company has received recognition for its effectiveness, with satisfied clients and accolades for its entrepreneurial efforts.

Company Stage

Series C

Total Funding

$529.3M

Headquarters

Redwood City, California

Founded

2013

Growth & Insights
Headcount

6 month growth

9%

1 year growth

12%

2 year growth

70%
Simplify Jobs

Simplify's Take

What believers are saying

  • Moloco's recognition by Goldman Sachs and partnerships with industry giants like SK Telecom and Viacom18 indicate strong growth potential and market validation.
  • The launch of the Agency Partner Program expands Moloco's reach and influence, providing agencies with advanced tools to drive client success and revenue.
  • Their machine learning engine's ability to make accurate real-time predictions can significantly boost client ROI, making Moloco an attractive partner for performance advertising.

What critics are saying

  • The digital advertising space is highly competitive, with major players like Google and Facebook posing significant threats to market share.
  • Dependence on first-party data may limit Moloco's effectiveness in markets with stringent data privacy regulations.

What makes Moloco unique

  • Moloco leverages machine learning and first-party data to optimize user acquisition and monetization, setting it apart from competitors relying on third-party data.
  • Their focus on delivering outcomes for any advertiser goal ensures a tailored approach, unlike one-size-fits-all solutions in the market.
  • Strategic partnerships with major players like SK Telecom and Viacom18 highlight Moloco's ability to integrate and enhance existing platforms with advanced AI capabilities.

Benefits

Comprehensive health and wellness: Competitive health, dental, vision and life insurance (covered at 100% for you) and your family.

Professional development: Teach yourself something new and get reimbursed each year for your professional development.

Food and snacks: Enjoy lunch on us. We bring lunch in for employees everyday, In addition, our micro-kitchens are filled with healthy snacks and beverages for you to enjoy

Paid parental leave: Our maternity/paternity leave plan also has you covered when you welcome a new child into your family.

Unlimited vacation: We encourage team members to take time off to relax and recharge with our flexible paid time off policy.

Financial benefits: We provide stock options and generous 401k/pension with an employer match that helps you prepare for your future.