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Publicis Groupe

Runs advertising and digital transformation services

Senior Director, Product Marketing

Product MarketingConfirmed live in the last 24 hours
Full-timeIn-person

About the Job

Requirements

  • At least 10 years of experience in product management, marketing, or a related field.
  • At least 5 years of dedicated product marketing experience, preferably in the MarTech space.
  • A proven track record of leading, coaching, and developing a team of marketers.
  • Technical grounding in MarTech solutions, including clean rooms, customer data platforms, loyalty, and email platforms, and the ability to translate technical features into clear business benefits.
  • Verbal and written communication skills, with experience presenting to leadership, cross-functional partners, and global collaborators.
  • Mastery of Microsoft Office Suite, including Copilot, PowerPoint, Excel, Word, and Teams.
  • Demonstrated success creating messaging, positioning, product launches, and full-funnel sales collateral such as case studies, white papers, narratives, blogs, and videos.

Responsibilities

  • Shape and lead the go-to-market strategy for Epsilon’s marketing technology suite, including clean rooms, customer data platforms, loyalty, and email platforms.
  • Synthesize technical capabilities into buyer-centric narratives that drive revenue and differentiate offerings.
  • Lead messaging and positioning for MarTech solutions at the intersection of data, privacy, and digital marketing innovation.
  • Establish differentiated value propositions for enterprise buyers to drive business growth across Epsilon and Publicis Groupe.
  • Mentor, develop, and empower a high-performing team of product marketers.
  • Lead cross-functional go-to-market strategies across a global, matrixed organization.
  • Build industry expertise across data clean rooms, unified identity, and modern customer data platforms.
  • Partner with Demand Generation, Public Relations, Content Marketing, and Analyst Relations.

Desired Qualifications

  • A bachelor’s degree from a four-year college or university; an MBA is preferred.
  • Experience managing go-to-market plans within a global, matrixed organization or parent agency network such as Publicis Groupe.
  • Ability to balance strategic planning with hands-on execution in a fast-paced environment.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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