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BIA bets on ai-driven intelligence with new VP hire. June 22, 2026 After more than two decades moving between media, advertising, and SaaS strategy, Michael Guerity is stepping into a new Vice President role at BIA Advisory Services, leading the firm's Market Intelligence and Strategic Communications division. Guerity, who previously held senior leadership roles at Cox Media Group and Sinclair Broadcast Group's Drive Auto division, comes to BIA from Lightcast, where he served as Head of GTM Strategy & Marketing. At BIA, he will oversee market positioning, research storytelling, content development, and industry engagement, while helping shape how the firm develops and delivers its US local advertising forecast intelligence and market analysis. In addition, Guerity will work alongside the firm's forecasting and leadership teams to expand the value of its intelligence offerings through AI-enabled processes. BIA Advisory Services CEO Tom Buono said, "Mike brings a unique combination of media industry expertise, strategic communications leadership, digital innovation, and revenue growth strategy that aligns perfectly with BIA's mission. As media and advertising continue to evolve, his experience will help our clients identify emerging opportunities, navigate industry change, and make more informed strategic decisions." Guerity added, "Media companies are navigating fundamental shifts in how consumers discover content, how advertisers allocate budgets, and how technology is reshaping the marketplace. The opportunity ahead for BIA is not simply to deliver more data, but to make our market intelligence more actionable, accessible, and valuable so clients can identify growth opportunities, make more informed decisions, and navigate the rapid changes shaping the future of local advertising." Share via:

Lightcast named to TIME's inaugural list of America's Top WorkTech Companies for 2026. Jun 15, 2026, 09:00 ET Recognition highlights Lightcast's role in helping organizations navigate workforce transformation through labor market intelligence and skills data MOSCOW, Idaho, June 15, 2026 /PRNewswire/ - Lightcast, a global leader in labor market intelligence, today announced it has been named to TIME's inaugural list of America's Top WorkTech Companies 2026, developed in partnership with Statista. The ranking recognizes organizations shaping the future of work through technology innovation, business performance, and industry impact. TIME and Statista evaluated more than 5,000 US companies that develop and deliver workplace technologies, assessing each organization across two primary dimensions: financial strength and industry impact. Companies were evaluated using a broad set of indicators, including revenue growth, funding data, product influence, market presence, and intellectual property. The final ranking identifies the top 250 companies in the nation. The recognition reflects Lightcast's growing role as the data foundation for workforce strategy. Every day, employers, educators, policymakers, and economic development leaders rely on Lightcast's labor market intelligence to understand workforce trends, identify emerging skills, align talent strategies, and respond to rapid changes driven by technology and AI. "As organizations face unprecedented shifts in skills demand, workforce mobility, and AI adoption, the need for trusted labor market intelligence has never been greater," said Timothy van den Broek, CEO of Lightcast. "We're honored to be recognized by TIME and Statista among the companies shaping the future of work. This recognition reflects our team's commitment to turning complex workforce data into actionable intelligence that helps leaders make smarter decisions about talent, skills, and economic opportunity." The America's Top WorkTech Companies methodology is notable for its emphasis on both business performance and market influence. Statista's analysis examined thousands of companies across categories including HR technology, workforce management, employee experience, learning and development, and workplace operations. The research combined multiple data sources to evaluate each company's financial strength alongside its measurable impact on the evolving world of work. For Lightcast, that impact is rooted in one of the world's most comprehensive collections of labor market data. The company continuously analyzes billions of labor market signals from job postings, career profiles, government sources, employer records, and education data to provide structured real-time visibility into workforce trends. These insights help organizations answer critical questions about talent availability, skills gaps, workforce planning, compensation, career mobility, and emerging occupations. Lightcast's labor market intelligence powers workforce decisions for thousands of organizations worldwide, including Fortune 500 companies, higher education institutions, workforce boards, economic development agencies, and governments seeking to align talent strategies with changing labor market realities. Lightcast is the global leader in labor market intelligence, empowering smarter decisions for businesses, education institutions, and governments worldwide. With the world's most comprehensive database - spanning over 3 billion job postings, 1.2 billion career profiles, and 100+ government sources - Lightcast delivers unparalleled insight into skills, jobs, companies, professional profiles, and workforce trends across 165 countries. Our proprietary taxonomies, advanced AI, and expert guidance transform complex data into clear, actionable intelligence. Lightcast has offices in the United States, United Kingdom, Canada, Italy, New Zealand, and India. Learn more at lightcast.io Press contact: JP Lespinasse Phone: (208) 883-3500 Email: [email protected] SOURCE Lightcast

Five years later: how Greensboro turned a talent campaign into $26M in annual impact. Published on May 27, 2026 What a new economic impact analysis reveals about the real value of bringing talent back. Five years ago, Action Greensboro set out to change how Greensboro, North Carolina approached talent attraction. Instead of trying to attract entirely new talent, they focused on former residents who already had a connection to the city but had left for school or work. They called these returning residents "Boomerangs." The concept was straightforward. The execution took multi-layered strategy. And today, five years later, the results tell a bigger success story. Through a Lightcast economic impact analysis of the Boomerang campaign, Greensboro can now quantify the ongoing annual economic impact of its talent attraction strategy: What started as a campaign idea has resulted in measurable talent growth and sustained economic value. The boomerang strategy. Boomerang Greensboro was launched in late 2020 to recruit former residents back to the region through targeted outreach, storytelling, and concierge-level relocation support. The initiative has since earned national recognition for its approach to talent attraction. To spark interest, the campaign used a mix of personalized and digital touchpoints, from shipping curated "Boomerang Boxes" and direct mail to targeted advertising and video. For those considering the move back home, Action Greensboro offered hands-on support, including job connections, relocation guidance, and access to a network of local employers and leaders. The strategy focused on removing barriers to return. It also relied on Lightcast Talent Migration data to understand where Greensboro's talent was going and how to reach them more effectively. The campaign has since helped bring former residents back to the region. But until now, one question remained: What is the economic impact of bringing that talent back? Measuring the impact of returning talent. To answer that question, Action Greensboro partnered with Lightcast to conduct a formal economic impact analysis of the Boomerang initiative. The analysis examined 162 anonymized profiles of confirmed returnees, representing 150 roles across 86 industry sectors in the Greensboro-High Point region. Using Lightcast's Input-Output model, the analysis estimates how the work and spending of these individuals contribute to the broader regional economy. The results* show that these returning professionals: * Generate $26.1 million in annual value added * Support 263 jobs, including direct and secondary employment * Produce $44.5 million in annual business sales * Contribute $17.3 million in annual labor income *Note: these figures represent the estimated annual contribution of these returnees at a point in time, not a cumulative total over five years. "These [Boomerangs] are experienced professionals who chose to come home and build their lives here," said Cecelia Thompson, Executive Director, Action Greensboro. "This analysis confirms that recruiting talent back isn't just good for families and communities. It's a smart economic investment." Talent attraction efforts often track who they reach and who returns. What's often missing is a clear picture of the economic impact behind those outcomes. Measuring what people contribute after they arrive is much harder. This is what that Lightcast analysis finally makes possible. Lightcast's economic impact analysis connects returning talent to measurable economic outcomes. The analysis uses available data on identified returnees, including their occupations and industries, and applies an input-output model to estimate how their economic activity contributes to the broader regional economy. "This analysis provides a realistic view of how returning workers function as an economic asset," said Josh Wright, Head of Strategy & Growth at Lightcast. "Even with cautious assumptions, the contribution is substantial!" A 10X return on investment. Since its launch, Action Greensboro has invested approximately $250,000 in marketing and recruitment tied to Boomerang Greensboro. Even under a conservative assumption that the campaign influenced just 10 percent of return decisions, the resulting economic value would still exceed $2.6 million annually. "That level of return is rare in economic development," Thompson said. "It shows that targeted talent strategies can pay off quickly and repeatedly." What this reveals about talent attraction. National research shows that 25 to 40 percent of people eventually return to their home regions, often driven by affordability, career opportunities, and family ties. What has been missing is a way to quantify the economic value of those decisions. Boomerang Greensboro shows what becomes possible when that impact is measured. It also highlights the potential of focusing on returning talent as a more targeted and measurable approach to talent attraction. For the first time, a boomerang talent strategy has been connected to measurable economic impact, showing not just how many people return, but what their presence contributes each year. Without that visibility, talent attraction efforts are often evaluated based on activity rather than outcomes. Measuring economic impact provides a clearer way to demonstrate value, justify continued investment, and align stakeholders around what these strategies are actually delivering. "Regions invest a lot in talent attraction. What's often missing is a clear view of what that work adds up to in economic terms. In Greensboro's case, you start to see how meaningful that impact can become when you look at how it compounds over time." - Josh Wright, Head of Strategy & Growth, Lightcast. Five years in. Five years in, Boomerang Greensboro has shown that attracting talent back is not just a community-building effort. As more talent returns, that annual economic impact has the potential to grow, creating a compounding effect over time. It has demonstrated that attracting talent back home can be targeted, measured, and effective. "This isn't about nostalgia. It's about helping people see a future for themselves here and making it easier to choose Greensboro." - Cecelia Thompson, Executive Director, Action Greensboro.