Marketing Analyst

The role is working within our studio: Ludios

About Ludios

Ludios takes its name from Latin; it means "The Game People". Led by Eyal, one of the co-founders of Tripledot Studios, and some of the most experienced people in mobile games, we are a studio that makes and publishes our own casual, free-to-play mobile games.

Our team is based across APAC, with the majority of our development happening in Jakarta and Melbourne. We are data-driven, creative, and genuinely passionate about the industry we work in. 

Right now, we are working on a number of exciting projects, including one built around a globally recognised IP, alongside several original titles we are equally excited about. 

If crafting games and reaching millions of players is what gets you out of bed, we would love to hear from you.

Role Overview

The role focuses on driving user acquisition for mobile games by managing and optimising marketing campaigns across multiple channels. You’ll analyse performance, identify growth opportunities, collaborate with creative and product teams, and manage relationships with advertising partners like Google and Facebook. We’re looking for someone analytical, creative, proactive, and adaptable, with strong English communication skills and a data-driven mindset. Experience in digital advertising is a plus.

Key Responsibilities

• Managing the user acquisition process for mobile games - Planning and execution of marketing campaigns.
• Overseeing marketing campaigns across multiple channels and platforms.
• Producing comprehensive reporting, analysis, and identifying new opportunities to support our key games.
• Experimenting and analyzing campaigns for existing and new games.
• Developing briefings for ad creatives and helping with the production of marketing materials.
• Managing business relationships and day-to-day communications with partners (such as Google and Facebook).
• Working closely with the product team to improve the game to help drive revenue.

Required Skills, Knowledge and Expertise

• Analytical and metric-driven.
• Good communication skills in English (required to communicate in)
• Fast learner with the ability to be adaptable.
• Organised with close attention to detail
• Ability to work in a collaborative, fast-paced environment.
• Self-starter who takes initiative
• Creative minded
• Experience with digital advertising – a big plus!

Working at Tripledot

• Hybrid Working
• 20 days of remote working: Work from anywhere in the world, or use the time to cover mandatory office days to WFH, 20 days of the year.
• Regular company events and rewards: Join in regular events and rewards that celebrate cultural events, our achievements, and our team spirit.
• Breakfast & Lunch: Relish daily breakfast and lunch provided in the office to keep you fueled and focused.
• BPJS HEALTH: Elevate your well-being and peace of mind, ensuring robust health security with seamless enrolment in BPJS Health.
• BPJS SOCIAL: Secure your employment rights with BPJS Social.
• Festivity Allowance: Celebrate festive occasions with an additional festive allowance.
• Private Health Insurance: Stay covered with comprehensive health insurance for you and your loved ones.
• Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
• Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy]
• English Classes: Enhance your English skills with our provided English classes