Programmatic Manager
About the job
- Eight to twelve years of experience in programmatic campaign management, including proven experience leading and developing a team.
- Demonstrated experience in media planning and negotiating programmatic deals.
- Expert-level knowledge of DV360, with extensive experience across other leading demand-side platforms (DSPs).
- Experience developing and implementing custom bidding scripts.
- Strong working knowledge of mobile measurement partners (MMPs) and advanced analytics platforms.
- Expert knowledge of attribution modelling and its impact on performance measurement.
- Proven ability to develop and execute strategic, innovative programmatic plans.
- Experience designing and running A/B testing and experimentation frameworks.
- Strong budgeting and forecasting skills for large-scale media investment.
- Demonstrated experience leading and developing high-performing teams.
- Client management and communication skills, with a proven ability to build and maintain senior client relationships.
- Lead media planning and negotiate programmatic deals across demand-side platforms (DSPs) and platform partners.
- Lead a team of programmatic specialists, providing guidance, mentorship, and performance management.
- Develop and execute client-centric programmatic strategies focused on achieving key performance indicators (KPIs) and driving business growth.
- Own end-to-end client relationship management, including regular, clear reporting on campaign performance against predefined goals.
- Proactively identify and pursue account growth opportunities in partnership with Account Managers.
- Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver results.
- Design and implement custom bidding scripts to improve campaign efficiency and performance.
- Utilize MMPs and analytics platforms to generate data-driven insights and recommendations.
- Design and run structured A/B testing and experimentation frameworks to identify winning strategies.
- Own the attribution modelling approach and its application across client campaigns.
- Manage large-scale programmatic budgets, including forecasting and pacing.
- Collaborate with business teams and other channel teams to ensure seamless campaign execution.
- Analyse campaign performance data to identify trends and continuously optimize strategy.
- Ensure adherence to data privacy, brand safety, and ad fraud standards across all campaigns.
- Stay ahead of industry trends and implement emerging programmatic technologies and best practices.
About the company
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
Company Size
10,001+
Company Stage
IPO
Headquarters
Paris, France
Founded
1926
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Simplify's Take
What believers are saying
- Growth is holding up: July 2026 results showed 4.7% organic net revenue growth in the first half.
- Data work is expanding: Publicis agreed in May 2026 to buy LiveRamp and its data collaboration business.
- International experience has a formal route: WorkYourWorld gives approved Publicis employees up to six weeks abroad annually.
What critics are saying
- Accounts are vulnerable: Publicis' top 100 clients generated 58% of 2025 revenue, with short-notice contract exits.
- Employees face continuing reorganization: July 2026 results reported €76 million restructuring costs, up from €63 million.
- Expansion adds interest costs: September 2026 LiveRamp financing priced €500 million of bonds with a 4.125% coupon.
What makes Publicis Groupe unique
- Agency collaboration has financial backing: Publicis unifies profit accounts and gives each global client one accountable leader.
- Epsilon connects ads to purchases: its CORE ID uses transaction data rather than third-party cookies.
- Leadership continuity is unusual: Arthur Sadoun is only Publicis Groupe's third CEO.
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Company News
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