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ARCO

Architectural design, project management, development

Senior Manager of Strategic Marketing - Advanced Manufacturing & Life Sciences

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRaleigh, NC, USANo salary listed

About the Job

Requirements

  • At least 8 years of marketing experience, with a meaningful portion in engineering, construction, or industrial/manufacturing sectors.
  • Working knowledge of capital project execution, including design-build, EPCM, or comparable delivery models, and the ability to communicate credibly about project lifecycle, cost, and schedule.
  • Experience marketing to or within industries such as pharmaceuticals, biotech, metals, advanced materials, automotive, clean energy, or aerospace and defense.
  • International marketing experience, including targeting foreign companies, navigating cultural nuance, and supporting foreign direct investment-related business development.
  • Ability to develop high-quality technical content and thought leadership that drives engagement with senior-level industrial and real estate decision-makers.
  • Proficiency with customer relationship management platforms, marketing automation tools, and digital marketing channels; Microsoft Dynamics 365 is preferred.
  • Bachelor's degree in marketing, communications, business, or a related field.
  • Ability to travel domestically and internationally as needed.

Responsibilities

  • Design, execute, and manage integrated marketing campaigns across digital, content, events, and direct channels, scoped to budget and driven by measurable outcomes.
  • Own campaign performance from planning through reporting, with accountability for pipeline contribution, lead generation, and return on investment.
  • Manage marketing budgets and make tradeoffs to maximize return while staying on target.
  • Build and maintain reporting frameworks that give leadership visibility into campaign performance and investment decisions.
  • Develop and execute integrated marketing strategies aligned to the national growth objectives of the Advanced Manufacturing & Life Sciences line of business.
  • Create positioning, messaging, and content addressing the capital project decision-making process from site selection and feasibility through design-build delivery.
  • Support business development with account-based marketing programs targeting key verticals, including pharmaceuticals, biotech, metals, advanced materials, automotive, clean energy, and aerospace and defense manufacturing, and develop programs in adjacent markets as the line of business scales.
  • Build and execute international marketing programs targeting foreign companies evaluating U.S. manufacturing investment, in partnership with the foreign direct investment practice.
  • Attend project kickoff meetings and engage project teams to understand project scope, complexity, and differentiating elements.
  • Identify project technical achievements, delivery innovations, schedule wins, and client outcomes, and translate them into market-facing content.
  • Develop and execute jobsite marketing programs, including signage, photography, video, digital content, and milestone activations.
  • Build a cadence of project promotion across owned, earned, and paid channels to support the business development pipeline.
  • Partner with project managers, operations leaders, and clients to capture accurate, on-brand content while respecting confidentiality requirements.
  • Lead thought leadership content development, including white papers, case studies, technical articles, event presentations, and digital campaigns.
  • Monitor industry trends across served verticals and bring market-relevant ideas to connect with decision-makers.
  • Build credibility and trust with prospects, clients, and industry influencers in advanced manufacturing and life sciences.
  • Collaborate with business development leaders, sellers, and seller-doers to develop pursuit materials, capability statements, and proposal content tailored to verticals and regions for the Strategic Pursuits team.
  • Communicate recommendations and navigate competing priorities with associates and executive leaders.
  • Contribute to strategic pursuits by supporting high-value opportunities alongside business development, pursuits, and operations leaders.
  • Support trade show strategy, industry event participation, and sponsorship planning across domestic and international venues.
  • Partner with corporate marketing and communications to ensure brand consistency while adapting messaging for technical audiences.

Desired Qualifications

  • An advanced degree is a plus.
  • Microsoft Dynamics 365 experience is preferred.
  • An appetite for learning and activating new verticals as business priorities shift.

About the Company

ARCO

Architectural design, project management, development

ARCO Architecture Company is a Finnish architectural firm formed in 2021 through a merger, and it operates as Finland’s largest practice with offices in Helsinki, Tampere, Turku, and Oulu. It provides a full suite of services, including design, project management, property development, and construction supervision for residential, commercial, and large public projects like hospitals and arenas. The firm uses digital design methods throughout the project lifecycle—BIM, VR, simulations, and digital twins—and applies these tools to sustainable design and wood construction. Its goal is to be the leading all-in-one partner for complex architectural and development projects in Finland, combining deep technical expertise with advanced digital tools.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Helsinki, Finland
Founded
2016

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